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Map of Australia's $6bn loyalty market
Map of Australia's $6bn loyalty market 17 April 2024 Customer loyalty consultancy, Ellipsis, has launched what it's calling the inaugural map of Australia’s $6 billion loyalty solutions market. Read More
Ellipsis high-profile hires
Ellipsis high-profile hires 01 November 2023 Lucy Wilkinson, Lee Martin and Kelly Casey join the loyalty experts as it looks to deliver further ROI and grow customer value for more clients across multiple sectors Read More
The best loyalty programs released
The best loyalty programs released 18 May 2023 The For Love or Money survey is out, Tim shares his thoughts on the latest loyalty phenomena. "It's become really clear that there's a golden egg in the customer data, which can be resold." Read More
Big overhaul to Australia’s privacy regime
Big overhaul to Australia’s privacy regime 21 February 2023 ‘Data is the new asbestos’: Privacy reforms pit ‘underwhelmed’ consumer advocates with industry preparing for ‘radical change’, heavy data compliance burden; Businesses face new consent rules Read More
Automatic best-price is the next big thing
Automatic best-price is the next big thing 29 November 2022 Would you allow someone you trust to find a great financial deal – and take it for you automatically? Introducing Action Initiation, a new part of the Consumer Data Right. Read More
First party walled gardens
First party walled gardens 08 February 2022 CommBank is leading the counteroffensive against platforms that are eating the world, with Woolies, Coles and the major card providers hot on its heels. But what does that mean for everybody else? Read More
Battling Negative Online Customer Reviews
Battling Negative Online Customer Reviews 24 January 2022 We discuss how to combat negative online reviews with CMO Australia. 'the ultimate objective for brands right now needs to be to manage expectations. Be proactive" . Read More
15 Australian Consulting Firms to Watch
15 Australian Consulting Firms to Watch 08 July 2021 We are thrilled to be listed in the 15 Australian Consulting Firms to Watch. "Ellipsis is on a mission to become the world’s best customer loyalty company and they are well on their way. " Read More
Customer Loyalty in the Time of COVID-19
Customer Loyalty in the Time of COVID-19 22 April 2020 Exploring customer loyalty programs and their relevance, role and future after the COVID-19 crisis. We discuss how organisations are retooling their loyalty programs Read More
Beyonde Announcement
Beyonde Announcement 19 August 2019 We're excited to announce the launch of Beyonde! created to help deliver 'what's next' in customer experience. Beyonde will help bring the best global solutions to each clients’ unique need Read More
ROCX I find out your Return on CX
ROCX I find out your Return on CX 29 April 2019 New collaboration between Resonate and Ellipsis to help companies understand their Return on CX. ROCX® will help you prove if your CX program is producing value and how Read More
Voice of customer programs
Voice of customer programs 19 February 2018 We discuss with CMO Australia. From measuring impact to understanding customer stages, there’s a treasure trove of things to consider when crafting the perfect VOC Read More
Customer voice is taking on a new meaning
Customer voice is taking on a new meaning 10 January 2018 We discuss with CMO Australia. Voice of the customer programs are giving companies a new lease on life, offering insights on customer expectations, preferences and aversions Read More
ADMA loyalty and retention marketing course
ADMA loyalty and retention marketing course 21 August 2017 ADMA partners with Ellipsis to relaunch it's signature loyalty and retention marketing strategy course, providing Australian marketers with the best course content available - thanks to The Loyalty Academy Read More
Return on Loyalty launch
Return on Loyalty launch 04 July 2017 We are excited to announce the launch of Return on Loyalty®, a new data-led consulting offering to help measure the return on loyalty and customer retention initiatives. Read More
Top 3 journey mapping tips
Top 3 journey mapping tips 13 April 2017 We share our top 3 journey mapping tips with ADMA. Journey maps are a picture of the steps and processes we put customers through as they interact with us Read More
SCG Trust improving fan engagement
SCG Trust improving fan engagement 09 November 2016 SCG Trust partnered with Ellipsis, to develop a comprehensive data and communication strategy making the most of the new technology in order to lift fan engagement to a new level Read More
Woolworths brings back points
Woolworths brings back points 22 August 2016 We suggest three inter-connected reasons why Woolworths re-introduced points: Sales impact, data and suppliers Read More
The secret to good customer service
The secret to good customer service 23 January 2015 We chat to Stationery News and share our thoughts on how to deliver a consistently good customer experience Read More
Ellipsis Launch in Australia
Ellipsis Launch in Australia 02 October 2014 Ellipsis launches in the Australian loyalty market, specialising in customer experience management and loyalty Read More
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