Press

Do’s and don'ts of voice of customer programs
Do’s and don'ts of voice of customer programs 19 February, 2018 We discuss with CMO Australia. From measuring impact to understanding customer stages, there’s a treasure trove of things to consider when crafting the perfect VOC Read More
Customer voice is taking on a new meaning
Customer voice is taking on a new meaning 10 January, 2018 We discuss with CMO Australia. Voice of the customer programs are giving companies a new lease on life, offering insights on customer expectations, preferences and aversions Read More
ADMA loyalty and retention marketing course
ADMA loyalty and retention marketing course 21 August, 2017 ADMA partners with Ellipsis to relaunch it's signature loyalty and retention marketing strategy course, providing Australian marketers with the best course content available - thanks to The Loyalty Academy Read More
Return on Loyalty launch
Return on Loyalty launch 4 July, 2017 We are excited to announce the launch of Return on Loyalty®, a new data-led consulting offering to help measure the return on loyalty and customer retention initiatives. Read More
Top 3 journey mapping tips
Top 3 journey mapping tips 13 April, 2017 We share our top 3 journey mapping tips with ADMA. Journey maps are a picture of the steps and processes we put customers through as they interact with us Read More
SCG Trust improving fan engagement
SCG Trust improving fan engagement 9 November, 2016 SCG Trust partnered with Ellipsis, to develop a comprehensive data and communication strategy making the most of the new technology in order to lift fan engagement to a new level Read More
Woolworths brings back points
Woolworths brings back points 22 August, 2016 We suggest three inter-connected reasons why Woolworths re-introduced points: Sales impact, data and suppliers Read More
The secret to good customer service
The secret to good customer service 23 January, 2015 We chat to Stationery News and share our thoughts on how to deliver a consistently good customer experience Read More
Ellipsis Launch in Australia
Ellipsis Launch in Australia 2 October, 2014 Ellipsis launches in the Australian loyalty market, specialising in customer experience management and loyalty Read More
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