I hope you and your family are well through these unusual times.
I thought you’d like to know that we have released our next white paper entitled ‘The Best Marketing Structure Depends on your Customer’.
We explore how best to structure a customer centric marketing team, as your business starts to return and rebuild after Covid.
Also just letting you know that we’ve been busy discussing the topic of measuring loyalty program performance, including Return on Loyalty® and the challenge of self-selection, on the latest Let's Talk Loyalty Podcast - I’d love to know what you think!
Of course, if you’d like to discuss any of these ideas further then please feel free to get in touch.
David Parsons| Managing Partner | Ellipsis & Company | M +61 417 879 923