We have released our next whitepaper entitled ‘Customer Science® in the Age of Privacy’. We share how to identify ‘at risk’ customers and the importance of having access to accurate data, a challenge with the recent changes to the consumer privacy regulation across the globe. These changes include data minimisation (limit the amount & length of time customer data is retained) and data anonymisation (making sure specific individuals cannot be connected to the transactions).
We have been on the lookout for a data driven answer to this challenge and we have found several that are promising, here we discuss just one of them.
Please let me know what you think…
The Ellipsis Team