We have released our next whitepaper entitled ‘Customer Science® in the Age of Privacy’. We share how to identify ‘at risk’ customers and the importance of having access to accurate data, a challenge with the recent changes to the consumer privacy regulation across the globe. These changes include data minimisation (limit the amount & length of time customer data is retained) and data anonymisation (making sure specific individuals cannot be connected to the transactions).
We have been on the lookout for a data driven answer to this challenge and we have found several that are promising, here we discuss just one of them.
Please let me know what you think…
Tim Tyler | Managing Partner | Ellipsis & Company | M +61 413 857 907