Hi [name],

How are you? We hope you and your family are well.

We have released our latest white paper entitled “The Attention Economy”. We discuss the fierce competition underway now in the banking and finance industry, to become the app of first choice for customers.

We also share some of the new innovative financial start-ups that are grabbing consumers’ attention. Examples include Trim that monitors spend and matches it with merchant offers, and the neo bank Revolut that provides budgeting and saving functionality across all the customer’s bank relationships.

I thought you might find this an interesting read during these difficult times we are all experiencing. If you’d like to read more, check out the Ellipsis blogs.

Kind regards,

David Parsons | Managing Partner | Ellipsis & Company | M +61 417 879 923