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Loyalty Programs are The Secret Weapon for Black Friday Sales
Loyalty Programs are The Secret Weapon for Black Friday Sales Senior Consultant, Nic Bills has identified three key mechanisms retailers in Australia are utilising to drive sales during Black Friday 16 November 2023 Read More
Ellipsis Expands Top Team for Further Growth
Ellipsis Expands Top Team for Further Growth Ellipsis News: The expansion of our team further demonstrates our position of having the most experienced team in loyalty 01 November 2023 Read More
Understanding Decision Trees
Understanding Decision Trees Find out how Decision Trees — a powerful predictive modelling tool – can positively impact your marketing strategies. 24 October 2023 Read More
Loyalty Program Psychology Tips
Loyalty Program Psychology Tips To make your loyalty program a success the head, heart and pockets of the customer should be considered. 21 August 2023 Read More
Why customers should love your brand
Why customers should love your brand There are some trusted and loved brands that don’t have a published loyalty program but do have loyal customers...So what really drives customer loyalty? 11 July 2023 Read More
The Loyalty Technology Maze
The Loyalty Technology Maze There are now more technology options than ever before and new platforms and innovations are frequently launched into the market. To help you select your next technology partner, we suggest following these 6 selection criteria. 19 June 2023 Read More
To Tier or not to Tier your Loyalty Program?
To Tier or not to Tier your Loyalty Program? Here at Ellipsis, we have designed over 100+ loyalty programs, in a lot of markets and cultures, and we are often asked by our clients ‘should we have membership tiers in our loyalty program?’. 23 May 2023 Read More
Is Your Loyalty Program Betraying You?
Is Your Loyalty Program Betraying You? A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar... Find out how they learn to measure Return on Loyalty®. 09 May 2023 Read More
Why a customer data strategy will help you outperform competitors
Why a customer data strategy will help you outperform competitors Creating a competitive customer data strategy helps you understand and retain your customers by enabling you to offer a better service and a more engaging experience. 02 May 2023 Read More
Strategy into practice – nailing the implementation of a new loyalty program
Strategy into practice – nailing the implementation of a new loyalty program As loyalty experts, we share the pitfalls of implementing a new program, from how to choose the right platform and service provider, and develop a robust and reliable financial model, to the criticality of program performance management 19 April 2023 Read More
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