Is Tiering Right for Your Loyalty Program?
24 October 2025
Here at Ellipsis, we have designed or redesigned over 200+ loyalty programs, in a range of markets and cultures. We are regularly asked by our clients ‘should we have tiers in our loyalty program?’.
From Freebies to Loyalty, When Merchandise Rewards Build Love
03 September 2025
Successful loyalty programs often leverage intangible rewards, such as points, perks, status, and discounts. Tangible rewards can be equally powerful when they are brand-aligned and thoughtfully designed.
Loyalty in a Privacy-First Future
26 August 2025
Privacy is no longer a compliance checkbox; it’s a loyalty imperative. With Australia’s privacy enforcement regime now live, businesses must adapt quickly.
The Psychology Behind Customer Loyalty
12 August 2025
Customer loyalty is built through design, psychology, and emotional connection. Successful programs balance head and heart, pairing tangible rewards with emotional resonance to influence behaviour and deliver measurable financial impact.
The Automotive Loyalty Gap
24 June 2025
Despite the value and visibility of automotive purchases, loyalty in the sector remains fundamentally underpowered. But not because customers aren’t loyal — in fact, they often are.
How LaserAway Unlocked the True Value of Loyalty
10 June 2025
Many loyalty programs struggle to prove ROI, especially when CFOs see them as cost centres, not growth drivers. LaserAway faced this challenge with their popular LaserLove program.
From Loyalty Apprentice to Artisan
04 June 2025
Our latest blog explores how brands can evolve from basic data collection to true mastery. Turning customer data into insights that drive engagement, retention, and commercial outcomes.
Many loyalty programs fail, not because loyalty doesn’t work but because the program design lacks solid modeling and analysis. Drawing on insights from over 200 programs, we explore common pitfalls.
Ellipsis designed a new loyalty proposition to help M.J. Bale leverage their MJB Members loyalty program to drive profitable sales. In a tough retail environment, their loyalty-first approach has led to the highest average transaction size
The future of loyalty programs II: 2025 – 2028 unpacked
27 February 2025
Two years ago Australia's privacy overhaul and Google's cookie cull had brands, retailers and publishers scrambling – and racing to loyalty programs. Now the local milk bar has one, says Ellipsis' Tim Tyler.
Loyalty Programs should Get Customers
01 October 2024
The Ellipsis team have noticed an interesting loyalty measurement trend in the retail market. We've noticed that some retailers who have published strong loyalty results are also seeing a decline in their financial performance.
The New Zealand Loyalty Solutions Market Map 2024
29 July 2024
New Zealand’s loyalty industry is changing as Flybuys and AA Smartfuel close. At the same time, globally and locally, more retailers are launching loyalty programs and those with existing loyalty programs are growing them.
Early last year the Australian Government released the Privacy Act Review Report; Its aim is to strengthen the protection of personal information and the control individuals have over their information, effectively bringing the Privacy Act
New Zealand Loyalty Disruptors
09 May 2024
Ellipsis Loyalty Technology Expert, Simon Rowles discusses the current loyalty disruptors in New Zealand
The Journey to Customer Loyalty
01 May 2024
Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic collection of customer interaction data and basic reporting, moving to a strong program with rich insights.
The Australia Customer Loyalty Solutions Market Map will help CMOs and Loyalty Managers easily find their next technology solution
A Short History of Credit Cards and Loyalty Programs
01 April 2024
Find out the future of Credit Cards and Loyalty Programs, and the options available to Issuers.
The Australia Loyalty Solutions Market Map
27 March 2024
The Australia Loyalty Solutions Market Map is the only comprehensive and categorised reference of all loyalty solutions available. Helping buyers consider and select the right loyalty technology solution.
From Childhood Dreams to Customer Loyalty Stars
07 March 2024
The Ellipsis team of international women spans many nationalities from England, Australia, Serbia, Russia and South Africa, fluent in 7 languages. Across our careers, we’ve serviced global clients across many countries
Sharp Advice for Loyalty Program Rewards
22 January 2024
If the future of loyalty programs is all about experience-based rewards, why are cash-back programs proliferating?
Ellipsis is excited to announce its strategic partnership with WiiN Global, a prominent international community of leading women in the incentives and loyalty sector. This collaboration signifies Ellipsis's commitment to professional growth
Loyalty Programs are The Secret Weapon for Black Friday Sales
16 November 2023
Senior Consultant, Nic Bills has identified three key mechanisms retailers in Australia are utilising to drive sales during Black Friday
Ellipsis Expands Top Team for Further Growth
01 November 2023
Ellipsis News: The expansion of our team further demonstrates our position of having the most experienced team in loyalty
Understanding Decision Trees
24 October 2023
Find out how Decision Trees — a powerful predictive modelling tool – can positively impact your marketing strategies.
Loyalty Program Psychology Tips
21 August 2023
To make your loyalty program a success the head, heart and pockets of the customer should be considered.
Why customers should love your brand
11 July 2023
There are some trusted and loved brands that don’t have a published loyalty program but do have loyal customers...So what really drives customer loyalty?
The Loyalty Technology Maze
19 June 2023
There are now more technology options than ever before and new platforms and innovations are frequently launched into the market. To help you select your next technology partner, we suggest following these 6 selection criteria.
To Tier or not to Tier your Loyalty Program?
23 May 2023
Here at Ellipsis, we have designed over 200+ loyalty programs, in a lot of markets and cultures, and we are often asked by our clients ‘should we have membership tiers in our loyalty program?’.
Is Your Loyalty Program Betraying You?
09 May 2023
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar... Find out how they learn to measure Return on Loyalty®.
Creating a competitive customer data strategy helps you understand and retain your customers by enabling you to offer a better service and a more engaging experience.