Blog

Why isn’t every loyalty program cash-back?
Why isn’t every loyalty program cash-back? There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members. We discuss why cash and non-cash reward programs continue to co-exist. 03 May 2022 Read More
Meet Nic
Meet Nic Team Spotlight: Introducing Ellipsis Strategy Consultant, Nic Bills. Nic discusses the challenges and benefits of creating data driven automated campaigns 28 April 2022 Read More
Ellipsis Perspective on 40 Years of Loyalty Programs
Ellipsis Perspective on 40 Years of Loyalty Programs On the Ellipsis "Must Read List" recently is a report by Journal of the Academy of Marketing Science on the effectiveness of loyalty programs. We share some of their findings and our thoughts. 25 November 2021 Read More
Meet Ana
Meet Ana Team Spotlight: Introducing Ellipsis Data Analyst, Ana Popovic. Find out Ana's tips on how to get started with data visualisation. 18 August 2021 Read More
Meet Roman
Meet Roman Team Spotlight: We Introduce Ellipsis Strategy Consultant, Roman Zaytsev. Roman discusses the key elements of a successful customer strategy. 05 July 2021 Read More
The Rise of First Party Customer Data
The Rise of First Party Customer Data We share our thoughts on the demise of surveillance capitalism and the rise of first party customer data… 28 June 2021 Read More
How to Create a Winning Customer Loyalty Strategy
How to Create a Winning Customer Loyalty Strategy In our recent Webinar with our friends at Antavo we discussed how to create a winning loyalty strategy. Here we share some of the highlights including how to get started and the characteristics of successful loyalty programs. 10 June 2021 Read More
Meet Alex
Meet Alex Team Spotlight: We Introduce Ellipsis Manager, Alex Lehwaldt. Find out his tips on how to create a data driven strategy and what he sees as the next industry innovations. 01 April 2021 Read More
They are just not into you… Consumer Switching
They are just not into you… Consumer Switching We share interesting research that investigates why customers switch energy suppliers. The research found 3 customer segments with distinctly different attitudes, and opportunities for targeted acquisition offers. 25 March 2021 Read More
7 Myths of Marketing Automation
7 Myths of Marketing Automation Find out the 7 myths of marketing automation. The Ellipsis team believe a ‘jobs to be done’ approach increases your chances of a successful platform selection. 03 February 2021 Read More
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