Blog

Meet Alex
Meet Alex Team Spotlight: We Introduce Ellipsis Manager, Alex Lehwaldt. Find out his tips on how to create a data driven strategy and what he sees as the next industry innovations. 01 April 2021 Read More
They are just not into you… Consumer Switching
They are just not into you… Consumer Switching We share interesting research that investigates why customers switch energy suppliers. The research found 3 customer segments with distinctly different attitudes, and opportunities for targeted acquisition offers. 25 March 2021 Read More
7 Myths of Marketing Automation
7 Myths of Marketing Automation Find out the 7 myths of marketing automation. The Ellipsis team believe a ‘jobs to be done’ approach increases your chances of a successful platform selection. 03 February 2021 Read More
Steps to a data-centric mindset for your business
Steps to a data-centric mindset for your business We came across ‘steps to a data centric mindset’ created by Temkin Group some time ago, and we often refer clients to these steps for simple tactics to build a data-centric mindset. 07 December 2020 Read More
Segmentation Tips
Segmentation Tips We present our tips on how to understand who your customers are, what value they bring, and what future value they could potentially generate. 09 September 2020 Read More
Guess What, Loyalty Programs do Make Money
Guess What, Loyalty Programs do Make Money We discuss research that sets to find out if companies who launch loyalty programs perform better than their peer companies who do not. 10 August 2020 Read More
Challenges in measuring Return on Loyalty
Challenges in measuring Return on Loyalty Accurately measuring the performance of your loyalty investment can be difficult and there are challenges with being able to do this effectively, here we share the main ones and our solutions. 18 June 2020 Read More
The Whole Story: Members, Tenure and Bystanders
The Whole Story: Members, Tenure and Bystanders How to increase member gratitude and why treating long tenured members differently is important 11 May 2020 Read More
How Loyalty can help put your business back on track
How Loyalty can help put your business back on track We discuss the pandemic related impact to the Australian economy which is already being felt, and how loyalty can help navigate this health and economic shock 15 April 2020 Read More
Butterflies and True Friends
Butterflies and True Friends As businesses start planning for recovery we discuss the importance of targeting high value customers and how to determine Lifetime Value 09 April 2020 Read More
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