Blog

Accommodating gender differences in Loyalty Marketing
Accommodating gender differences in Loyalty Marketing We have clients with loyalty program memberships that overwhelmingly (over 95%) identify as female, so we ‘sat up straight’ when we found this peer-reviewed research paper on gender differences in loyalty programs 21 November 2022 Read More
The Mismanagement of (Covid) Customer Loyalty
The Mismanagement of (Covid) Customer Loyalty During Covid lock-downs loyalty programs grew in membership. A disciplined but different marketing approach to this customer ‘windfall’ is required if programs are to benefit, not suffer. 10 November 2022 Read More
Meet Sasha
Meet Sasha Introducing Ellipsis Junior Consultant, Sasha Zotkina. Sasha shares her tips to be successful starting a career in consulting. 31 October 2022 Read More
The Power of Partnerships
The Power of Partnerships Loyalty Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty. 24 October 2022 Read More
How to design a world’s best loyalty program
How to design a world’s best loyalty program The Ellipsis team love designing customer loyalty programs that engage and grow the value of customers. We are happy to share a few of our tips on how to design the perfect loyalty program (just a few). 06 October 2022 Read More
We are ISO 27001 Certified
We are ISO 27001 Certified We are proud to announce that Ellipsis has been awarded ISO 27001:2013 Certification in Information Security Management. 21 September 2022 Read More
5 Steps to Building Customer Loyalty
5 Steps to Building Customer Loyalty Getting your customer loyalty strategy right can be complex. At Ellipsis, The Customer Loyalty Experts, we recommend 5 steps as a simple framework. 30 August 2022 Read More
Cash for Your Data! Best Prices Anywhere!
Cash for Your Data! Best Prices Anywhere! The California Consumer Privacy Act (CCPA) has recently notified businesses that loyalty programs are in fact a financial product. What does this mean for Australian businesses? 04 August 2022 Read More
What Does the AusPost eCommerce Report Tell Us About Customer Loyalty?
What Does the AusPost eCommerce Report Tell Us About Customer Loyalty? AusPost has just released their revered Inside Australian Online Shopping report for 2022, Strategy Consultant Nicholas Bills highlights the key findings of the report from a customer loyalty perspective. 23 May 2022 Read More
Why isn’t every loyalty program cash-back?
Why isn’t every loyalty program cash-back? There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members. We discuss why cash and non-cash reward programs continue to co-exist. 03 May 2022 Read More
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