Our Story

An Ellipsis is the ‘three dots’ that indicate an unfinished thought… Our brand reflects the essence of what we do: we help our clients complete their unfinished understanding of the customer.

We design, implement, operate and optimise customer loyalty programs and initiatives. Helping manage and grow customer value.

We always make decisions based on data and insights, an approach we call Customer Science®. We use our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance.

Our Values
  • We always put the customer first
  • We strive to make the complex, simple
  • We focus on quality and results
  • We value fact-based innovation
  • We are ambitious and love a challenge

Our Team
David Parsons
David Parsons Managing Partner
David Parsons Sydney
Tim Tyler
Tim Tyler Managing Partner
Tim Tyler Sydney
Simon Rowles
Simon Rowles Managing Director - Beyonde
Simon Rowles Auckland
Alex Lehwaldt
Alex Lehwaldt Principal
Alex Lehwaldt Melbourne
Lucy Wilkinson
Lucy Wilkinson Principal
Lucy Wilkinson Sydney
Lee Martin
Lee Martin Principal
Lee Martin Sydney
Arlene Kohlenberg
Arlene Kohlenberg Senior Manager
Arlene Kohlenberg Sydney
Roman Zaytsev
Roman Zaytsev Senior Consultant
Roman Zaytsev Melbourne
Nicholas Bills
Nicholas Bills Consultant
Nicholas Bills Melbourne
Aleksandra Zotkina
Aleksandra Zotkina Junior Consultant
Aleksandra Zotkina Melbourne
Christina Li
Christina Li Junior Consultant
Christina Li Melbourne
Christelle Swanepoel
Christelle Swanepoel Analyst
Christelle Swanepoel Sydney
Ana Popovic
Ana Popovic Analyst
Ana Popovic Sydney
Danni Russell
Danni Russell Consultant
Danni Russell Sydney
Pari Priyadarshini
Pari Priyadarshini Consultant
Pari Priyadarshini Singapore
Candice Ng-Chee
Candice Ng-Chee Consultant
Candice Ng-Chee Singapore
Our Clients

We’ve helped many companies on their journey to becoming customer centric. Here’s a selection of some of our recent successful engagements.

Our Partners

We work with a selection of carefully selected partners, enabling us to provide you with an exceptional end-to-end service.

What Our Clients Say
"In a word – outstanding! They have provided a depth of global and local loyalty knowledge and expertise that I doubt anyone here in Australia could provide" Head of CRM
Large Retailer
"We have always been impressed with Ellipsis’ high quality insights, and their focus on delivering real results for our business" Gabi Kool
CEO - Coalition Rewards
"Efficient, friendly, thorough and professional. Ellipsis were embedded into our business to deliver the best results" National Manager
Global Leisure & Fitness Company
"Ellipsis demonstrated a depth of knowledge and an approach that is a balance between science and art" Program Manager
Financial Services Organisation
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