About Us We Accelerate Loyalty Program Performance

Our mission is to be the world’s best Loyalty Company

An Ellipsis is the ‘three dots’ that indicate an unfinished thought… Our brand reflects the essence of what we do: we help our clients complete their unfinished understanding of the customer. We design, implement, operate and optimise customer loyalty programs and initiatives. Helping manage and grow customer value.

We always make decisions based on data and insights, an approach we call Customer Science®. We use our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance.

Our Values

Six core values sit at the heart of everything we do...

Simplify complexity

Commercial outcomes

Challenge accepted

Enduring partnerships

Better together

Integrity always

Leadership Team

David Parsons

David Parsons

CEO & Founder
Tim Tyler

Tim Tyler

Managing Partner
Lucy Wilkinson

Lucy Wilkinson

Chief Operating Officer
Simon Rowles

Simon Rowles

Partner
Julie Dormand

Julie Dormand

Chief of Staff

Consultants

Nicholas Bills

Nicholas Bills

Principal
Simon Wickson

Simon Wickson

Principal
Siofra Timmins

Siofra Timmins

Manager
Alex Lehwaldt

Alex Lehwaldt

Advisor
Craig Stangroom

Craig Stangroom

Advisor
Mark Sage

Mark Sage

Advisor
Kelly Casey

Kelly Casey

Advisor
Phil Gunter

Phil Gunter

Advisor
Leigh Dewar

Leigh Dewar

Advisor

Data & Product

Ana Popovic

Ana Popovic

Principal - Data Science and Analytics
Christelle Swanepoel

Christelle Swanepoel

Analyst
Jovan Popovic

Jovan Popovic

Machine Learning Engineer

Project Management & Marketing

Mabel Tu

Mabel Tu

Senior Project Manager
Maria Corinne

Maria Corinne

Senior Project Manager
Ru Samson-Nanu

Ru Samson-Nanu

Senior Project Manager
Bec Maxted

Bec Maxted

Senior Manager - Growth

Our Clients

We’ve helped many companies on their journey to becoming customer centric.
Here’s a selection of some of our recent successful engagements.

Our Partners

We work with a selection of carefully selected partners, enabling us to provide you with an exceptional end-to-end service.

What Our Clients Say

"In a word – outstanding! They have provided a depth of global and local loyalty knowledge and expertise that I doubt anyone here in Australia could provide"

Head of CRM

Large Retailer

"We have always been impressed with Ellipsis’ high quality insights, and their focus on delivering real results for our business"

Gabi Kool

CEO - Coalition Rewards

"Efficient, friendly, thorough and professional. Ellipsis were embedded into our business to deliver the best results"

National Manager

Global Leisure & Fitness Company

"Ellipsis demonstrated a depth of knowledge and an approach that is a balance between science and art"

Program Manager

Financial Services Organisation