Ellipsis and Co
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WE HELP BUSINESSES THRIVE THROUGH
SOLVING COMPLEX CUSTOMER PROBLEMS

Loyalty Consulting Loyalty Consulting Designing and operating loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.
Customer Strategy Customer Strategy Creating customer-centric strategies to help you make better decisions on customer investments.
Data Insights Data Insights Bringing clarity & greater certainty to your customer-focused decisions by leveraging internal & external data.
The Journey  
Diagnose
Design
Implement
Operate
Optimise
Your Partner in Customer Science®

We use Customer Science®, our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance. Customer Science® blends the best in Loyalty, Strategy and Data Insights. Ellipsis' Customer Science® approach is twofold: always...Put the customer first, and make data-driven decisions.


Our mission is to be the world’s best Customer Loyalty Company

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Our Clients

We’ve helped many companies on their journey to becoming customer centric. Here’s a selection of some of our recent successful engagements.

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Return on Loyalty®

Why guess when you can know...

Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments.

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Perspectives
Coalition Loyalty Programs
Coalition Loyalty Programs 14 September 2023 We briefly examine the history, transformations, and emerging future of multi-partner loyalty programs and present the critical questions to ask as you ponder the loyalty program dilemma: order in, meal kit or dinner from scratch? Learn More
The Future of Loyalty Programs
The Future of Loyalty Programs 15 June 2023 The proposed changes to Australian privacy laws will restrict how customer data can be harvested for digital marketing. We predict the loyalty market will divide into three distinct types of companies. Decide which you are. Learn More
What Exactly is a Customer Loyalty Strategy?
What Exactly is a Customer Loyalty Strategy? 16 February 2023 You want your customers to buy from you every time they need what you sell, correct? Profitably. This may paper may help, as we break down customer purchase steps with our observations on how to be the preferred choice for customers Learn More
PRESS
The best loyalty programs released
The best loyalty programs released 18 May 2023 The For Love or Money survey is out, Tim shares his thoughts on the latest loyalty phenomena. "It's become really clear that there's a golden egg in the customer data, which can be resold." Read More
Big overhaul to Australia’s privacy regime
Big overhaul to Australia’s privacy regime 21 February 2023 ‘Data is the new asbestos’: Privacy reforms pit ‘underwhelmed’ consumer advocates with industry preparing for ‘radical change’, heavy data compliance burden; Businesses face new consent rules Read More
Automatic best-price is the next big thing
Automatic best-price is the next big thing 29 November 2022 Would you allow someone you trust to find a great financial deal – and take it for you automatically? Introducing Action Initiation, a new part of the Consumer Data Right. Read More
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