Ellipsis and Co
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WE HELP BUSINESSES THRIVE THROUGH
SOLVING COMPLEX CUSTOMER PROBLEMS

Loyalty Consulting Loyalty Consulting Designing and improving loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.
Customer Strategy Customer Strategy Creating customer-centric strategies to help you make better decisions on customer investments.
Data Insights Data Insights Bringing clarity & greater certainty to your customer-focused decisions by leveraging internal & external data.
The Journey  
Diagnose
Design
Implement
Optimise
Your Partner in Customer Science®

We use Customer Science®, our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance. Customer Science® blends the best in Loyalty, Strategy and Data Insights.
Ellipsis' Customer Science® approach is twofold: always...Put the customer first, and make data-driven decisions.

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Our Clients

We’ve helped many companies on their journey to becoming customer centric. Here’s a selection of some of our recent successful engagements.

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Return on Loyalty®

Why guess when you can know...

Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments.

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Perspectives
The Critical Skill For A Data-Led Culture
The Critical Skill For A Data-Led Culture 24 February 2021 We discuss how organisations typically create a data-led culture in 5 steps, and the importance of storytelling. Find out how to become more data led and how to fully exploit the potential of data Learn More
Customer Engagement and Return on Loyalty
Customer Engagement and Return on Loyalty 04 November 2020 Find out how to measure Customer Engagement, and the model preferred by the Ellipsis team. We discuss what is effective Customer Engagement and how you can build strong levels of engagement and loyalty. Learn More
Loyalty Programs and Exit Costs
Loyalty Programs and Exit Costs 29 July 2020 We discuss customer ‘lock-in’ tactics such as Early Termination Fees (ETFs) and the current “lawyer’s argument” that Loyalty Rewards can also be seen to ‘lock-in’ customers. Learn More
PRESS
15 Australian Consulting Firms to Watch
15 Australian Consulting Firms to Watch 08 July 2021 We are thrilled to be listed in the 15 Australian Consulting Firms to Watch. "Ellipsis is on a mission to become the world’s best customer loyalty company and they are well on their way. " Read More
Customer Loyalty in the Time of COVID-19
Customer Loyalty in the Time of COVID-19 22 April 2020 Exploring customer loyalty programs and their relevance, role and future after the COVID-19 crisis. We discuss how organisations are retooling their loyalty programs Read More
Beyonde Announcement
Beyonde Announcement 19 August 2019 We're excited to announce the launch of Beyonde! created to help deliver 'what's next' in customer experience. Beyonde will help bring the best global solutions to each clients’ unique need Read More
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