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LOYALTY CONSULTING & CUSTOMER INSIGHTS

Analytics Analytics Bringing clarity & greater certainty to your customer-focused decisions by leveraging internal & external data.
Customer Strategy Customer Strategy Creating customer-centric strategies to help you make better decisions on customer investments.
Loyalty Loyalty We use a combination of consulting and best-in-class technology to deliver exceptional lifecycle marketing, customer experience & loyalty services.
The Journey  
Diagnose
Design
Implement
Optimise
Your Partner in Customer Science®

We use Customer Science® to build and improve your strategy, planning and operations with data-driven insights.
Ellipsis' Customer Science® approach is twofold: always...Put the customer first, and make data-driven decisions.

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Our Clients

We’ve helped many companies on their journey to becoming customer centric. Here’s a selection of some of our recent successful engagements.

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Return on Loyalty®

Why guess when you can know...

Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments.

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Perspectives
The Critical Skill For A Data-Led Culture
The Critical Skill For A Data-Led Culture 24 February 2021 We discuss how organisations typically create a data-led culture in 5 steps, and the importance of storytelling. Find out how to become more data led and how to fully exploit the potential of data Learn More
Customer Engagement and Return on Loyalty
Customer Engagement and Return on Loyalty 04 November 2020 Find out how to measure Customer Engagement, and the model preferred by the Ellipsis team. We discuss what is effective Customer Engagement and how you can build strong levels of engagement and loyalty. Learn More
Loyalty Programs and Exit Costs
Loyalty Programs and Exit Costs 29 July 2020 We discuss customer ‘lock-in’ tactics such as Early Termination Fees (ETFs) and the current “lawyer’s argument” that Loyalty Rewards can also be seen to ‘lock-in’ customers. Learn More
PRESS
Customer Loyalty in the Time of COVID-19
Customer Loyalty in the Time of COVID-19 22 April 2020 Exploring customer loyalty programs and their relevance, role and future after the COVID-19 crisis. We discuss how organisations are retooling their loyalty programs Read More
Beyonde Announcement
Beyonde Announcement 19 August 2019 We're excited to announce the launch of Beyonde! created to help deliver 'what's next' in customer experience. Beyonde will help bring the best global solutions to each clients’ unique need Read More
ROCX I find out your Return on CX
ROCX I find out your Return on CX 29 April 2019 New collaboration between Resonate and Ellipsis to help companies understand their Return on CX. ROCX® will help you prove if your CX program is producing value and how Read More
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