Loyalty Consulting Loyalty Consulting Designing and operating loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.
Customer Strategy Customer Strategy Creating customer-centric strategies to help you make better decisions on customer investments.
Data Insights Data Insights Bringing clarity & greater certainty to your customer-focused decisions by leveraging internal & external data.
The Journey  
Your Partner in Customer Science®

We use Customer Science®, our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance. Customer Science® blends the best in Loyalty, Strategy and Data Insights. Ellipsis' Customer Science® approach is twofold: always...Put the customer first, and make data-driven decisions.

Our mission is to be the world’s best Customer Loyalty Company

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Our Clients

We’ve helped many companies on their journey to becoming customer centric. Here’s a selection of some of our recent successful engagements.

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Return on Loyalty®

Why guess when you can know...

Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments.

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What Exactly is a Customer Loyalty Strategy?
What Exactly is a Customer Loyalty Strategy? 16 February 2023 You want your customers to buy from you every time they need what you sell, correct? Profitably. This may paper may help, as we break down customer purchase steps with our observations on how to be the preferred choice for customers Learn More
A Recipe for Customer Success  Instalment 1
A Recipe for Customer Success Instalment 1 19 October 2022 Welcome to our new content series! There are 4 instalments, in this first instalment learn about different types of competitive advantage and how they can affect customer loyalty. Look out for the next instalment. Learn More
A Recipe for Customer Success Instalment 2
A Recipe for Customer Success Instalment 2 18 October 2022 We hope you enjoyed the first instalment, in this next instalment Elsi and the team immerse themselves in the Sue Chef business and apply a customer lens to Sue-Chef ’s first-party customer data to gain insight into the customer experience. Learn More
Big overhaul to Australia’s privacy regime
Big overhaul to Australia’s privacy regime 21 February 2023 ‘Data is the new asbestos’: Privacy reforms pit ‘underwhelmed’ consumer advocates with industry preparing for ‘radical change’, heavy data compliance burden; Businesses face new consent rules Read More
Automatic best-price is the next big thing
Automatic best-price is the next big thing 29 November 2022 Would you allow someone you trust to find a great financial deal – and take it for you automatically? Introducing Action Initiation, a new part of the Consumer Data Right. Read More
First party walled gardens
First party walled gardens 08 February 2022 CommBank is leading the counteroffensive against platforms that are eating the world, with Woolies, Coles and the major card providers hot on its heels. But what does that mean for everybody else? Read More
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