Loyalty Consulting Loyalty Consulting Designing and improving loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.
Customer Strategy Customer Strategy Creating customer-centric strategies to help you make better decisions on customer investments.
Data Insights Data Insights Bringing clarity & greater certainty to your customer-focused decisions by leveraging internal & external data.
Your Partner in Customer Science®

We use Customer Science®, our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance. Customer Science® blends the best in Loyalty, Strategy and Data Insights.
Ellipsis' Customer Science® approach is twofold: always...Put the customer first, and make data-driven decisions.

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Our Clients

We’ve helped many companies on their journey to becoming customer centric. Here’s a selection of some of our recent successful engagements.

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Return on Loyalty®

Why guess when you can know...

Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments.

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Something strange in the neighbourhood
Something strange in the neighbourhood 14 March 2022 The ‘rise’ of First Party Data markets is good news for the large retailers, large banks, global payment schemes... but how do you compete if you are not in this category of corporations? Learn More
The Critical Skill For A Data-Led Culture
The Critical Skill For A Data-Led Culture 24 February 2021 We discuss how organisations typically create a data-led culture in 5 steps, and the importance of storytelling. Find out how to become more data led and how to fully exploit the potential of data Learn More
Customer Engagement and Return on Loyalty
Customer Engagement and Return on Loyalty 04 November 2020 Find out how to measure Customer Engagement, and the model preferred by the Ellipsis team. We discuss what is effective Customer Engagement and how you can build strong levels of engagement and loyalty. Learn More
First party walled gardens
First party walled gardens 08 February 2022 CommBank is leading the counteroffensive against platforms that are eating the world, with Woolies, Coles and the major card providers hot on its heels. But what does that mean for everybody else? Read More
Battling Negative Online Customer Reviews
Battling Negative Online Customer Reviews 24 January 2022 We discuss how to combat negative online reviews with CMO Australia. 'the ultimate objective for brands right now needs to be to manage expectations. Be proactive" . Read More
15 Australian Consulting Firms to Watch
15 Australian Consulting Firms to Watch 08 July 2021 We are thrilled to be listed in the 15 Australian Consulting Firms to Watch. "Ellipsis is on a mission to become the world’s best customer loyalty company and they are well on their way. " Read More
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