Ellipsis and Co
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WE HELP BUSINESSES THRIVE THROUGH
SOLVING COMPLEX CUSTOMER PROBLEMS

Loyalty Consulting Loyalty Consulting Designing and operating loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.
Customer Strategy Customer Strategy Creating customer-centric strategies to help you make better decisions on customer investments.
Data Insights Data Insights Bringing clarity & greater certainty to your customer-focused decisions by leveraging internal & external data.
The Journey  
Diagnose
Design
Implement
Operate
Optimise
Your Partner in Customer Science®

We use Customer Science®, our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance. Customer Science® blends the best in Loyalty, Strategy and Data Insights. Ellipsis' Customer Science® approach is twofold: always...Put the customer first, and make data-driven decisions.


Our mission is to be the world’s best Customer Loyalty Company

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Our Clients

We’ve helped many companies on their journey to becoming customer centric. Here’s a selection of some of our recent successful engagements.

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Return on Loyalty®

Why guess when you can know...

Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments.

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Perspectives
Does AI Experience Brand Salience
Does AI Experience Brand Salience 09 April 2025 Loyalty programs enhance brand salience by creating strong mental associations between a brand and meaningful customer experiences, turning everyday situations into category entry points (CEPs). Learn More
A Framework for Customer Loyalty Strategy
A Framework for Customer Loyalty Strategy 11 November 2024 We share our on-going search for a way to codify the challenge we all face in ‘A Unified Framework for Customer Loyalty’, a simple guide to help you maximize customer lifetime value. Learn More
The Loyalty Tales Complete Edition
The Loyalty Tales Complete Edition 07 August 2024 Welcome to our tale of loyalty inspired by the timeless Canterbury Tales! As we celebrate Ellipsis’ first decade and fly into the next, we’ve breathed new life into the library of Ellipsis loyalty stories. Learn More
PRESS
The future of loyalty programs, 2025 – 2028 unpacked
The future of loyalty programs, 2025 – 2028 unpacked 27 February 2025 Two years ago Australia's privacy overhaul and Google's cookie cull had brands, retailers and publishers scrambling – and racing to loyalty programs. Now the local milk bar has one, says Ellipsis' Tim Tyler Read More
Privacy Act forces policy – maybe business model rewrite
Privacy Act forces policy – maybe business model rewrite 07 October 2024 Brands, media owners, loyalty operators face difficult fast decisions on all automated decision-making as Privacy Act forces policy – maybe business model – rewrite. Ellipsis CEO, David Parsons shares his expert tips. Read More
Lets Talk Loyalty: On a Mission to be the World’s Best Loyalty Company
Lets Talk Loyalty: On a Mission to be the World’s Best Loyalty Company 12 September 2024 David Parsons, the Co-Founder and CEO of Ellipsis & Co, an Australian-based company specializing in pioneering loyalty consulting and focusing on achieving Return on Loyalty as a commercial outcome. Read More

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