Why guess when you can know... Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments

ON POINT White Paper

In our latest Ellipsis ON POINT White Paper we discuss the secret to effective customer loyalty measurement and how to calculate your loyalty program ROI

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Powerful Data

Powerful Data

Trusted data sharing framework and platform to exchange data in a secure and governed environment

Meaningful Insights

Meaningful Insights

Proven analytical techniques to attribute loyalty ROI – delivered within an easy-to-use interface

Actionable Results

Actionable Results

Expert consulting to interpret insights with actionable recommendations

Independent

Independent

Unbiased perspective by separating program analysis from operations

Proven

Proven

Tried and tested techniques and IP using Customer Science®

Experienced

Experienced

Combined 50+ projects across 40+ years in strategy and loyalty

3 modules for different measurement challenges

 

ROL® Market View

ROL® Benefits Validation

ROL® 360

  • Receive a detailed picture of your share of wallet in your category - where and how much your customers are spending, including in-depth customer analysis and profiling

  • Ideal for businesses who don’t have robust customer data, but still want to understand their customers’ behaviour and market share to inform better decisions

  • Scientific measurement and validation of ROI, capturing impact on new customer acquisition, frequency, basket size and retention

  • Best for businesses with current investments in retention and loyalty programs, who want to measure the effectiveness and impact of marketing investment

  • Get the big picture with scientific measurement and validation of program and initiative ROI, with share of wallet and detailed customer analysis

  • Great for businesses operating a program and/or marketing retention initiative who are interested in both an internal (own data) and external (market data) perspective

Return on Loyalty ® can be tailored to your measurement challenge