Optimise

Best practice methodology to help optimise and create the best customer experience

Marketing Treatments
Marketing Treatments

Designing your customers communications and their timing

Marketing Treatments begin with data analysis to fully understand and develop your customer marketing plan for each segment, including automation requirements, and support for selecting and implementing of an automated platform.

Onboarding & Lifecycle Design
Onboarding & Lifecycle Design

Strategic design of lifecycle marketing roadmaps; including customer journey mapping and lifecycle marketing treatments to ensure maximum customer lifetime value

Ellipsis’ understand that effective onboarding and lifecycle strategy is critical for ongoing customer value. We design automated triggers and targeted treatments to maximise engagement throughout the loyalty cycle.

Engagement Scoring
Engagement Scoring

A multi-variable scoring model measuring member engagement, to guide and measure marketing activities ongoing

Ellipsis Engagement Scoring is tailored to your customer channels and activities, and generates a single, powerful, score which brings clarity to how you measure the success of your engagement strategy.

 Propensity Modelling
Propensity Modelling

Predicting likelihood to churn, likelihood to buy, optimising conversion rates on marketing campaigns

Ellipsis Propensity Modelling helps you understand and predict customer behaviour allowing you to develop the most successful customer strategy possible.

Our multi-brand skin care and beauty client had many retail loyalty programs running globally, but they were generally local, stand-alone initiatives, often a competitive response. Responding quickly to market dynamics did not always allow methodical program design nor a set of rigorous metrics that measured the sales and loyalty impact of their investment.

Over several years 20 programs were reviewed using a Loyalty ROI scorecard developed by Ellipsis with the client's CRM analytic teams in Asia, Europe and North America. This scorecard allows the program performance to be measured, with the assurance that the improvements are caused by the program, not coincidental or the result of self-selection by valuable customers. This approach is the heart of our Return on LoyaltySM product.

Insights from the operational 'drill downs' (that all use several years of transactional data) have also allowed Ellipsis to restructure rewards catalogues and thresholds to further optimise the programs, using our reward threshold setting methodology. In some markets, innovative 'open' reward catalogues have offered members exciting, unrivalled reward choices that have vitalised a category not always attracting frequent shopping visits. 

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