Optimise

Focus on continuous CVP improvements via product features, partnerships and marketing.
Identify and business case new features and opportunities to improve CVP and loyalty performance. Optimisation recommendations are based on best practise and Return on Loyalty® findings to underpin the strategy.

Strategic design of lifecycle marketing roadmaps; including customer journey mapping and lifecycle marketing treatments to ensure maximum customer lifetime value
Ellipsis’ understand that effective onboarding and lifecycle strategy is critical for ongoing customer value. We design automated triggers and targeted treatments to maximise engagement throughout the loyalty cycle.

A multi-variable scoring model measuring member engagement, to guide and measure ongoing marketing activities
Ellipsis Engagement Scoring is tailored to your customer channels and activities, and generates a single, powerful, score which brings clarity to how you measure the success of your engagement strategy.