Optimise

Best practice methodology to help optimise and create the best customer experience

Marketing Treatments
Marketing Treatments

Designing your customers communications and their timing

Marketing Treatments begin with data analysis to fully understand and develop your customer marketing plan for each segment, including automation requirements, and support for selecting and implementing of an automated platform.

Onboarding & Lifecycle Design
Onboarding & Lifecycle Design

Strategic design of lifecycle marketing roadmaps; including customer journey mapping and lifecycle marketing treatments to ensure maximum customer lifetime value

Ellipsis’ understand that effective onboarding and lifecycle strategy is critical for ongoing customer value. We design automated triggers and targeted treatments to maximise engagement throughout the loyalty cycle.

Engagement Scoring
Engagement Scoring

A multi-variable scoring model measuring member engagement, to guide and measure marketing activities ongoing

Ellipsis Engagement Scoring is tailored to your customer channels and activities, and generates a single, powerful, score which brings clarity to how you measure the success of your engagement strategy.

 Propensity Modelling
Propensity Modelling

Predicting likelihood to churn, likelihood to buy, optimising conversion rates on marketing campaigns

Ellipsis Propensity Modelling helps you understand and predict customer behaviour allowing you to develop the most successful customer strategy possible.

Ellipsis conducted a deep analysis of 3 years’ customer data to identify four distinct customer segments. Each segment was profiled based on both booking and demographic attributes, including: age, average spend, booking frequency, booking interval, booking lead time and trip destination.

Targeted marketing treatments were then developed for each segment, and expected campaign ROI was modelled.

 

 

Ellipsis completed customer journey mapping to identify quick win trigger campaign opportunities. These campaigns were designed to be triggered by key customer actions such as requesting a brochure or completing a post-trip survey.

Trigger marketing campaigns were then implemented in conjunction with Engage Digital, our Marketing Automation partner.

 

 

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