LaserAway: Many loyalty programs struggle to prove ROI, especially when CFOs see them as cost centres, not growth drivers. LaserAway faced this challenge with their popular LaserLove program.
M.J. Bale: Ellipsis designed a new loyalty proposition to help M.J. Bale leverage their MJB Members loyalty program to drive profitable sales. In a tough retail environment, their loyalty-first approach has led to the highest average transaction size
Bonds: Ellipsis conducted a review and health check of the current program and developed a new loyalty strategy and program design.
Spotlight Retail Group: Ellipsis delivered ongoing monthly campaign performance insights including recommendations and a data roadmap
Star Alliance & HSBC: Ellipsis developed an industry-first, highly compelling loyalty proposition. The HSBC Star Alliance Credit Card.
Kathmandu: Ellipsis identified opportunities for program improvement, including long-term strategic, short-term tactical and program launch recommendations
Medibank: Ellipsis supported the design and implementation of a health & wellness engagement strategy, Live Better.
Ebay: Ellipsis was engaged to help evaluate partnering opportunities, this involved developing a commercial and legal framework to evaluate the optimal partnership structure and brand positioning.
Mercury Energy NZ: Review of the current loyalty program including assessing the overall quality and performance. Preparing for launch of new program.
Farmlands: Ellipsis helped Farmlands to identity customer headroom within their range of categories. Data services also included shareholder segmentation and profiling.
Nufarm: Ellipsis helped Nufarm to evolve their rewards program into a robust grower engagement strategy.
Velocity Frequent Flyer: Ellipsis was engaged to redesign marketing campaign processes for the delivery of the highly personalised cross-channel member experiences.
Velocity Frequent Flyer: Ellipsis was engaged to provide a strategic approach to enhance the Partner Value Proposition.
Godiva Chocolatier: Ellipsis initiated a data-led loyalty program review project using Return on Loyalty®
Sydney Cricket Ground Trust: Ellipsis was engaged to deliver a data driven communication roadmap, to determine how to effectively use customer data and improve the perception of member value.
Metcash: Ellipsis provided Loyalty Advisory support and developed a 4-phase roadmap for a Metcash loyalty proposition.
Crown Towers: Ellipsis worked with Crown Towers to build Customer Journey Maps across key segments.
Zoetis: Ellipsis initiated a data-led loyalty program design project using our program design methodology
SOMPO Insurance: Ellipsis built a comprehensive financial model covering multiple critical metrics to determine if a potential large acquisition in a loyalty sector was viable. The Ellipsis team also developed a regional affinity marketing strategy.
Scenic Tours: Ellipsis was engaged to help maximise the investment of the new marketing automation solution. Ellipsis conducted deep analysis and develop targeted marketing treatments for each segment with expected Return on Loyalty®.
Spirit of Tasmania: Ellipsis developed personas based on segmentation and demographic insights. The team also conducted a review of the existing Loyalty Program, recommendations for improvement were supported by robust financial analysis.
Rebel Sport: Ellipsis conducted a review of the rebel active loyalty program with detailed customer analysis and recommendations for a new program launch