Case Studies
Spotlight Retail Group Analysis
Spotlight Retail Group: Ellipsis delivered ongoing monthly campaign performance insights including recommendations and a data roadmap
Learn More
Star Alliance Rewards Program
Star Alliance & HSBC: Ellipsis developed an industry-first, highly compelling loyalty proposition. The HSBC Star Alliance Credit Card.
Learn More
Kathmandu Loyalty Program
Kathmandu: Ellipsis identified opportunities for program improvement, including long-term strategic, short-term tactical and program launch recommendations
Learn More
Medibank Live Better Loyalty Program
Medibank: Ellipsis supported the design and implementation of a health & wellness engagement strategy, Live Better.
Learn More
Mercury NZ Loyalty Program
Mercury Energy NZ: Review of the current loyalty program including assessing the overall quality and performance. Preparing for launch of new program.
Learn More
eBay Plus Subscription Loyalty Program
Ebay: Ellipsis was engaged to help evaluate partnering opportunities, this involved developing a commercial and legal framework to evaluate the optimal partnership structure and brand positioning.
Learn More
Priceline Sister Club Loyalty Program
Priceline: Ellipsis conducted a program review to understand the effectiveness of program changes, and helped redesign the core proposition to maximise customer value.
Learn More
Farmlands Customer Analysis
Farmlands: Ellipsis helped Farmlands to identity customer headroom within their range of categories. Data services also included shareholder segmentation and profiling.
Learn More
Nufarm Rewards Program
Nufarm: Ellipsis helped Nufarm to evolve their rewards program into a robust grower engagement strategy.
Learn More
Velocity Frequent Flyer Program
Velocity Frequent Flyer: Ellipsis was engaged to redesign marketing campaign processes for the delivery of the highly personalised cross-channel member experiences.
Learn More