Case Studies

World First Loyalty Proposition
World First Loyalty Proposition Star Alliance & HSBC: Ellipsis developed an industry-first, highly compelling loyalty proposition. The HSBC Star Alliance Credit Card. Learn More
Loyalty Program Design
Loyalty Program Design Kathmandu: Ellipsis identified opportunities for program improvement, including long-term strategic, short-term tactical and program launch recommendations Learn More
Loyalty Strategy & Technology Selection
Loyalty Strategy & Technology Selection Medibank: Ellipsis supported the design and implementation of a health & wellness engagement strategy, Live Better. Learn More
Partnership Strategy Development
Partnership Strategy Development Ebay: Ellipsis was engaged to help evaluate partnering opportunities, this involved developing a commercial and legal framework to evaluate the optimal partnership structure and brand positioning. Learn More
Loyalty Program Review, Design and Modelling
Loyalty Program Review, Design and Modelling Priceline: Ellipsis conducted a program review to understand the effectiveness of program changes, and helped redesign the core proposition to maximise customer value. Learn More
Customer Segmentation & Headroom Analysis
Customer Segmentation & Headroom Analysis Farmlands: Ellipsis helped Farmlands to identity customer headroom within their range of categories. Data services also included shareholder segmentation and profiling. Learn More
Grower Engagement Strategy
Grower Engagement Strategy Nufarm: Ellipsis helped Nufarm to evolve their rewards program into a robust grower engagement strategy. Learn More
Marketing Process Re-design
Marketing Process Re-design Velocity Frequent Flyer: Ellipsis was engaged to redesign marketing campaign processes for the delivery of the highly personalised cross-channel member experiences. Learn More
Coalition Partner Value Proposition
Coalition Partner Value Proposition Velocity Frequent Flyer: Ellipsis was engaged to provide a strategic approach to enhance the Partner Value Proposition. Learn More
Data Strategy Roadmap
Data Strategy Roadmap Sydney Cricket Ground Trust: Ellipsis was engaged to deliver a data driven communication roadmap, to determine how to effectively use customer data and improve the perception of member value. Learn More
Sign Up to receive our latest news and white papers