Case Studies

Customer Segmentation & Headroom Analysis
Customer Segmentation & Headroom Analysis 16 November 2020 Farmlands: Ellipsis helped Farmlands to identity customer headroom within their range of categories. Data services also included shareholder segmentation and profiling. Learn More
Grower Engagement Strategy
Grower Engagement Strategy 26 May 2020 Nufarm: Ellipsis helped Nufarm to evolve their rewards program into a robust grower engagement strategy. Learn More
Marketing Process Re-design
Marketing Process Re-design 15 April 2020 Velocity Frequent Flyer: Ellipsis was engaged to redesign marketing campaign processes for the delivery of the highly personalised cross-channel member experiences. Learn More
Coalition Partner Value Proposition
Coalition Partner Value Proposition 06 February 2020 Velocity Frequent Flyer: Ellipsis was engaged to provide a strategic approach to enhance the Partner Value Proposition. Learn More
Data Strategy Roadmap
Data Strategy Roadmap 05 July 2018 Sydney Cricket Ground Trust: Ellipsis was engaged to deliver a data driven communication roadmap, to determine how to effectively use customer data and improve the perception of member value. Learn More
Customer Journey Mapping
Customer Journey Mapping 07 April 2017 Crown Towers: Ellipsis worked with Crown Towers to build Customer Journey Maps across key segments. Learn More
Financial Modelling
Financial Modelling 06 July 2016 SOMPO Insurance: Ellipsis built a comprehensive financial model covering multiple critical metrics to determine if a potential large acquisition in a loyalty sector was viable. Learn More
Lifecycle Marketing Strategy
Lifecycle Marketing Strategy 24 May 2016 Scenic Tours: Ellipsis was engaged to help maximise the investment of the new marketing automation solution. Ellipsis conducted deep analysis and develop targeted marketing treatments for each segment with expected Return on Loyalty®. Learn More
Persona Development
Persona Development 19 August 2015 Spirit of Tasmania: Ellipsis developed personas based on segmentation and demographic insights. The team also conducted a review of the existing Loyalty Program, recommendations for improvement were supported by robust financial analysis. Learn More
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