Case Studies
Partnership Strategy Development
Ebay: Ellipsis was engaged to help evaluate partnering opportunities, this involved developing a commercial and legal framework to evaluate the optimal partnership structure and brand positioning.
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Loyalty Program Review, Design and Modelling
Priceline: Ellipsis conducted a program review to understand the effectiveness of program changes, and helped redesign the core proposition to maximise customer value.
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Customer Segmentation & Headroom Analysis
Farmlands: Ellipsis helped Farmlands to identity customer headroom within their range of categories. Data services also included shareholder segmentation and profiling.
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Grower Engagement Strategy
Nufarm: Ellipsis helped Nufarm to evolve their rewards program into a robust grower engagement strategy.
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Marketing Process Re-design
Velocity Frequent Flyer: Ellipsis was engaged to redesign marketing campaign processes for the delivery of the highly personalised cross-channel member experiences.
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Coalition Partner Value Proposition
Velocity Frequent Flyer: Ellipsis was engaged to provide a strategic approach to enhance the Partner Value Proposition.
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Data Strategy Roadmap
Sydney Cricket Ground Trust: Ellipsis was engaged to deliver a data driven communication roadmap, to determine how to effectively use customer data and improve the perception of member value.
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Loyalty Proposition Roadmap
Metcash: Ellipsis provided Loyalty Advisory support and developed a 4-phase roadmap for a Metcash loyalty proposition.
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Customer Journey Mapping
Crown Towers: Ellipsis worked with Crown Towers to build Customer Journey Maps across key segments.
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Affinity Marketing Strategy & Financial Modelling
SOMPO Insurance: Ellipsis built a comprehensive financial model covering multiple critical metrics to determine if a potential large acquisition in a loyalty sector was viable. The Ellipsis team also developed a regional affinity marketing strategy.
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