Scenic Tours Marketing Strategy
Scenic Tours: Ellipsis was engaged to help maximise the investment of the new marketing automation solution. Ellipsis conducted deep analysis and develop targeted marketing treatments for each segment with expected Return on Loyalty®.
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Spirit of Tasmania Rewards
Spirit of Tasmania: Ellipsis developed personas based on segmentation and demographic insights. The team also conducted a review of the existing Loyalty Program, recommendations for improvement were supported by robust financial analysis.
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Rebel Loyalty Program
Rebel Sport: Ellipsis conducted a review of the rebel active loyalty program with detailed customer analysis and recommendations for a new program launch
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