Perspectives

Disruptors In Loyalty
Disruptors In Loyalty 03 December 2018 We share the Ellipsis big 4 loyalty predictions for the end of 2018. We discuss our thoughts on what the main loyalty disruptions will be including technology (of course) Learn More
Getting Started With Segmentation
Getting Started With Segmentation 20 August 2018 We present our simple guide and tips to getting started with segmentation and automation, including how to create personas and why getting the fundamentals correct is still important. Learn More
Rewards Lead To Engagement
Rewards Lead To Engagement 23 May 2018 Find out why reward redemption matters, and a range of typical reward options offered to members. We’ve also included the advantages and drawbacks for each option and how to find... Learn More
Removing Friction In Loyalty
Removing Friction In Loyalty 26 February 2018 We discuss the emerging disruption to the loyalty market coming from card-linking technology, and how both banks and program operators can take advantage of these innovations Learn More
Loyalty Strategy Depends On Program Age
Loyalty Strategy Depends On Program Age 08 November 2017 We share our insights into effective loyalty measurement and how to maintain the ROI of your program. Insights include how to factor the age of the program, and the importance... Learn More
Credit Card Loyalty - How Much Is Enough
Credit Card Loyalty - How Much Is Enough 07 September 2017 We present our perspective on interchange across Australia, New Zealand, America and the United Kingdom, and discuss how much is enough to run a credit card loyalty program and engage... Learn More
Return on Loyalty
Return on Loyalty 04 July 2017 Media Release... Return on Loyalty® is a new data-led consulting offering that allows clients to accurately measure the return on their loyalty and customer retention initiatives Learn More
CX Lessons Learned for 2016
CX Lessons Learned for 2016 09 February 2017 SuiteCX Guest Article. Find out the customer experience lessons learned for 2016. This article discusses real customer experience is about insights, integration, and impact... Learn More
Rethinking Loyalty
Rethinking Loyalty 09 February 2017 We discuss our thoughts on the controversial argument that in an age of ‘Big Data’, loyalty programs are less important. We also share our 5-step relationship marketing roadmap. Learn More
Targeted Customer Marketing
Targeted Customer Marketing 08 September 2016 Is this the end of targeted customer marketing? We discuss the book How Brands Grow and help answer the question, how do we reconcile this inconsistency between Brand Science and... Learn More
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