Perspectives

A Recipe for Customer Success  Instalment 1
A Recipe for Customer Success Instalment 1 19 October 2022 Welcome to our new content series! There are 4 instalments, in this first instalment learn about different types of competitive advantage and how they can affect customer loyalty. Look out for the next instalment. Learn More
A Recipe for Customer Success Instalment 2
A Recipe for Customer Success Instalment 2 18 October 2022 We hope you enjoyed the first instalment, in this next instalment Elsi and the team immerse themselves in the Sue Chef business and apply a customer lens to Sue-Chef ’s first-party customer data to gain insight into the customer experience. Learn More
A Recipe for Customer Success Instalment 3
A Recipe for Customer Success Instalment 3 17 October 2022 In instalment 3 Elsi and the team present their findings from the customer analysis to the Sue-Chef team. The team have constructed a picture of the customer base. Which group of customers will Elsi highlight as most valuable? Learn More
A Recipe for Customer Success Instalment 4
A Recipe for Customer Success Instalment 4 16 October 2022 In our final instalment we catch up with the team 12 months later. What have they learned, what happened? What worked, what changes did they make? Is Sue-Chef thriving from a more personalised customer offering? Let’s find out... Learn More
Something strange in the neighbourhood
Something strange in the neighbourhood 14 March 2022 The ‘rise’ of First Party Data markets is good news for the large retailers, large banks, global payment schemes... but how do you compete if you are not in this category of corporations? Learn More
The Critical Skill For A Data-Led Culture
The Critical Skill For A Data-Led Culture 24 February 2021 We discuss how organisations typically create a data-led culture in 5 steps, and the importance of storytelling. Find out how to become more data led and how to fully exploit the potential of data Learn More
Customer Engagement and Return on Loyalty
Customer Engagement and Return on Loyalty 04 November 2020 Find out how to measure Customer Engagement, and the model preferred by the Ellipsis team. We discuss what is effective Customer Engagement and how you can build strong levels of engagement and loyalty. Learn More
Loyalty Programs and Exit Costs
Loyalty Programs and Exit Costs 29 July 2020 We discuss customer ‘lock-in’ tactics such as Early Termination Fees (ETFs) and the current “lawyer’s argument” that Loyalty Rewards can also be seen to ‘lock-in’ customers. Learn More
What is the Best Marketing Structure
What is the Best Marketing Structure 03 June 2020 The best marketing structure depends on your customer. We explore how to structure a customer centric marketing team, as your business starts to return and rebuild after Covid. Learn More
Customer Science in the Age of Privacy
Customer Science in the Age of Privacy 29 April 2020 We share how to identify ‘at risk’ customers and the importance of having access to accurate data, a challenge with the recent changes to the consumer privacy regulation across the globe. Learn More
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