Perspectives
Credit Card Loyalty - How Much Is Enough
07 September 2017
We present our perspective on interchange across Australia, New Zealand, America and the United Kingdom, and discuss how much is enough to run a credit card loyalty program and engage...
Learn More
Measuring Return on Loyalty
05 June 2017
We discuss the challenges and solutions with measuring retention and loyalty ROI. Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments
Learn More
CX Lessons Learned for 2016
09 February 2017
SuiteCX Guest Article. Find out the customer experience lessons learned for 2016. This article discusses real customer experience is about insights, integration, and impact...
Learn More
Rethinking Loyalty
09 February 2017
We discuss our thoughts on the controversial argument that in an age of ‘Big Data’, loyalty programs are less important. We also share our 5-step relationship marketing roadmap.
Learn More
Targeted Customer Marketing
08 September 2016
Is this the end of targeted customer marketing? We discuss the book How Brands Grow and help answer the question, how do we reconcile this inconsistency between Brand Science and...
Learn More
Integrating NPS with your Data Strategy
08 September 2016
How can NPS be used to Inform Marketing? This white paper investigates how you can integrate NPS with your data strategy to inform data-driven marketing and drive further impact and...
Learn More
Surprise and Delight in Loyalty
12 May 2016
Find out how to best use Surprise and Delight in your loyalty strategy without creating costly feelings of entitlement, and even to rescue high value customers after a poor service...
Learn More
Data Governance 101
12 May 2016
Guest Article by Data Republic. Find out what’s preventing you from creating a data-driven culture and get advice on data governance in this new ebook from Data Republic. ...
Learn More
Journey Mapping And Employee Engagement
18 February 2016
SuiteCX Guest Article. One of the most compelling reasons to conduct a journey mapping exercise is to get employees in the room and find ways to make a positive organisational...
Learn More
One Cadillac or Six
03 February 2016
‘One Cadillac or Six?’ takes away the mystery of understanding and measuring ‘customer lifetime value’. We reveal how life time value can be the starting point for growing your...
Learn More