Perspectives

Removing Friction In Loyalty 26 February 2018 We discuss the emerging disruption to the loyalty market coming from card-linking technology, and how both banks and program operators can take advantage of these innovations Learn More

Loyalty Strategy Depends On Program Age 08 November 2017 We share our insights into effective loyalty measurement and how to maintain the ROI of your program. Insights include how to factor the age of the program, and the importance... Learn More

Credit Card Loyalty - How Much Is Enough 07 September 2017 We present our perspective on interchange across Australia, New Zealand, America and the United Kingdom, and discuss how much is enough to run a credit card loyalty program and engage... Learn More

Measuring Return on Loyalty 05 June 2017 We discuss the challenges and solutions with measuring retention and loyalty ROI. Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments Learn More

CX Lessons Learned for 2016 09 February 2017 SuiteCX Guest Article. Find out the customer experience lessons learned for 2016. This article discusses real customer experience is about insights, integration, and impact... Learn More

Rethinking Loyalty 09 February 2017 We discuss our thoughts on the controversial argument that in an age of ‘Big Data’, loyalty programs are less important. We also share our 5-step relationship marketing roadmap. Learn More

Targeted Customer Marketing 08 September 2016 Is this the end of targeted customer marketing? We discuss the book How Brands Grow and help answer the question, how do we reconcile this inconsistency between Brand Science and... Learn More

Integrating NPS with your Data Strategy 08 September 2016 How can NPS be used to Inform Marketing? This white paper investigates how you can integrate NPS with your data strategy to inform data-driven marketing and drive further impact and... Learn More

Surprise and Delight in Loyalty 12 May 2016 Find out how to best use Surprise and Delight in your loyalty strategy without creating costly feelings of entitlement, and even to rescue high value customers after a poor service... Learn More

Data Governance 101 12 May 2016 Guest Article by Data Republic. Find out what’s preventing you from creating a data-driven culture and get advice on data governance in this new ebook from Data Republic. ... Learn More

Topical customer loyalty insights, easily digestible within 5 minutes. These insights provide valuable takeaways for loyalty and marketing professionals.