Perspectives
Removing Friction In Loyalty
26 February 2018
We discuss the emerging disruption to the loyalty market coming from card-linking technology, and how both banks and program operators can take advantage of these innovations
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Loyalty Strategy Depends On Program Age
08 November 2017
We share our insights into effective loyalty measurement and how to maintain the ROI of your program. Insights include how to factor the age of the program, and the importance...
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Credit Card Loyalty - How Much Is Enough
07 September 2017
We present our perspective on interchange across Australia, New Zealand, America and the United Kingdom, and discuss how much is enough to run a credit card loyalty program and engage...
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Measuring Return on Loyalty
05 June 2017
We discuss the challenges and solutions with measuring retention and loyalty ROI. Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments
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CX Lessons Learned for 2016
09 February 2017
SuiteCX Guest Article. Find out the customer experience lessons learned for 2016. This article discusses real customer experience is about insights, integration, and impact...
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Rethinking Loyalty
09 February 2017
We discuss our thoughts on the controversial argument that in an age of ‘Big Data’, loyalty programs are less important. We also share our 5-step relationship marketing roadmap.
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Targeted Customer Marketing
08 September 2016
Is this the end of targeted customer marketing? We discuss the book How Brands Grow and help answer the question, how do we reconcile this inconsistency between Brand Science and...
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Integrating NPS with your Data Strategy
08 September 2016
How can NPS be used to Inform Marketing? This white paper investigates how you can integrate NPS with your data strategy to inform data-driven marketing and drive further impact and...
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Surprise and Delight in Loyalty
12 May 2016
Find out how to best use Surprise and Delight in your loyalty strategy without creating costly feelings of entitlement, and even to rescue high value customers after a poor service...
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Data Governance 101
12 May 2016
Guest Article by Data Republic. Find out what’s preventing you from creating a data-driven culture and get advice on data governance in this new ebook from Data Republic. ...
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