Perspectives
Something strange in the neighbourhood
14 March 2022
The ‘rise’ of First Party Data markets is good news for the large retailers, large banks, global payment schemes... but how do you compete if you are not in this category of corporations?
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The Critical Skill For A Data-Led Culture
24 February 2021
We discuss how organisations typically create a data-led culture in 5 steps, and the importance of storytelling. Find out how to become more data led and how to fully exploit the potential of data
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Customer Engagement and Return on Loyalty
04 November 2020
Find out how to measure Customer Engagement, and the model preferred by the Ellipsis team. We discuss what is effective Customer Engagement and how you can build strong levels of engagement and loyalty.
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Loyalty Programs and Exit Costs
29 July 2020
We discuss customer ‘lock-in’ tactics such as Early Termination Fees (ETFs) and the current “lawyer’s argument” that Loyalty Rewards can also be seen to ‘lock-in’ customers.
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What is the Best Marketing Structure
03 June 2020
The best marketing structure depends on your customer. We explore how to structure a customer centric marketing team, as your business starts to return and rebuild after Covid.
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Customer Science in the Age of Privacy
29 April 2020
We share how to identify ‘at risk’ customers and the importance of having access to accurate data, a challenge with the recent changes to the consumer privacy regulation across the globe.
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The Attention Economy
23 March 2020
We discuss the fierce competition underway now in the banking and finance industry, to become the app of first choice for customers. Also sharing innovative financial start-ups that are grabbing attention.
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Customer Life Events
20 November 2019
Ellipsis turned 5 this year, and this birthday inspired our latest white paper were we discuss the importance of understanding customer life events and the impact they have on engagement and switching.
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Measuring your Return on CX
17 April 2019
Can you measure the relationship between your CX initiatives and customer value? Find out how to measure the return from your investments in Customer Experience management
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Disruptors In Loyalty
03 December 2018
We share the Ellipsis big 4 loyalty predictions for the end of 2018. We discuss our thoughts on what the main loyalty disruptions will be including technology (of course)
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