Mercury NZ Loyalty Program


Mercury NZ is a New Zealand electricity generation and electricity retailing company. The Mercury team required the help of Ellipsis Loyalty Experts to review the performance of the current Mercury loyalty proposition both against objective ROI but also in the context of industry benchmarks and emerging trends.


Ellipsis activities involved benchmark performance against industry standards, and a detailed review of capability gaps with resolution steps. Ellipsis’ Return on Loyalty® methodology enabled effective measurement of the program’s performance.

The Ellipsis team of expert loyalty consultants provided future state recommendations and a detailed roadmap for recommendations to be effectively implemented. Allowing a smooth program re-launch.


Ellipsis’ review of the current loyalty program proposition, including benchmarking, attributing ROI and overall program performance helped Mercury to re-launch a program that will perform better financially and that is also more appealing to member.

Meet the Team

Tim Tyler
Tim Tyler Managing Partner
Tim Tyler Sydney
Lee Martin
Lee Martin Principal
Lee Martin Sydney
Christelle Swanepoel
Christelle Swanepoel Analyst
Christelle Swanepoel Sydney

Services Used

Program Design Review
Program Design Review

Diagnose and optimise your loyalty program

Return on Loyalty®
Return on Loyalty®

Proven analytical techniques, an easy-to-use interface to access reports and expert consulting to interpret insights with actionable recommendations

Customer Insights
Customer Insights

Segmentation, customer journey analysis, profiling

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