Situation
Mercury NZ is a New Zealand electricity generation and electricity retailing company. The Mercury team required the help of Ellipsis Loyalty Experts to review the performance of the current Mercury loyalty proposition both against objective ROI but also in the context of industry benchmarks and emerging trends.
Action
Ellipsis activities involved benchmark performance against industry standards, and a detailed review of capability gaps with resolution steps. Ellipsis’ Return on Loyalty® methodology enabled effective measurement of the program’s performance.
The Ellipsis team of expert loyalty consultants provided future state recommendations and a detailed roadmap for recommendations to be effectively implemented. Allowing a smooth program re-launch.
Results
Ellipsis’ review of the current loyalty program proposition, including benchmarking, attributing ROI and overall program performance helped Mercury to re-launch a program that will perform better financially and that is also more appealing to member.
Meet the team
Services used
Loyalty Program Design
Loyalty strategy development including; design and build of new programs and the evaluation and enhancement of existing propositions
Return on Loyalty®
Proven analytical techniques, an easy-to-use interface to access reports and expert consulting to interpret insights with actionable recommendations
Customer Insights
Segmentation, customer journey analysis, profiling
