Priceline Sister Club Loyalty Program

Priceline had refreshed their Sister Club loyalty program with a move to digital-only rewards, and a more consistent customer experience across online, in-store and customer service.

Ellipsis conducted a program review to understand the effectiveness of the program changes, and helped redesign the core proposition to maximise customer value.

A financial review of existing program ROI was conducted using Ellipsis’ Return on Loyalty® methodology, and ‘quick win’ short-term recommendations were identified to optimise program operations and cost.

Ellipsis also worked with the Priceline team to develop a set of long-term strategic initiatives and recommendations to improve program’s customer benefits and financial performance.

The project involved building a detailed financial business case using the Ellipsis Loyalty Simulator^TM, to model outcomes at the customer level, and to determine optimal values for new program rules.

Ellipsis established a clear understanding of program baseline performance, and actionable recommendations were delivered to enhance Sister Club in the short and long-term.

The Program was relaunched with a new program structure and suite of benefits, with financial outcomes fully modelled by the Ellipsis Loyalty Simulator^TM.