Case Studies

Lifecycle Marketing Strategy
Lifecycle Marketing Strategy Scenic Tours: Ellipsis was engaged to help maximise the investment of the new marketing automation solution. Ellipsis conducted deep analysis and develop targeted marketing treatments for each segment with expected Return on Loyalty®. Learn More
Persona Development
Persona Development Spirit of Tasmania: Ellipsis developed personas based on segmentation and demographic insights. The team also conducted a review of the existing Loyalty Program, recommendations for improvement were supported by robust financial analysis. Learn More
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