Case Studies
Velocity Partner Proposition
Velocity Frequent Flyer: Ellipsis was engaged to provide a strategic approach to enhance the Partner Value Proposition.
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Godiva Chocolatier Loyalty Program
Godiva Chocolatier: Ellipsis initiated a data-led loyalty program review project using Return on Loyalty®
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Sydney Cricket Ground Trust Roadmap
Sydney Cricket Ground Trust: Ellipsis was engaged to deliver a data driven communication roadmap, to determine how to effectively use customer data and improve the perception of member value.
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Metcash Loyalty Program
Metcash: Ellipsis provided Loyalty Advisory support and developed a 4-phase roadmap for a Metcash loyalty proposition.
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Crown Towers Rewards
Crown Towers: Ellipsis worked with Crown Towers to build Customer Journey Maps across key segments.
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Zoetis Loyalty Program
Zoetis: Ellipsis initiated a data-led loyalty program design project using our program design methodology
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Sompo Marketing Strategy
SOMPO Insurance: Ellipsis built a comprehensive financial model covering multiple critical metrics to determine if a potential large acquisition in a loyalty sector was viable. The Ellipsis team also developed a regional affinity marketing strategy.
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Scenic Tours Marketing Strategy
Scenic Tours: Ellipsis was engaged to help maximise the investment of the new marketing automation solution. Ellipsis conducted deep analysis and develop targeted marketing treatments for each segment with expected Return on Loyalty®.
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Spirit of Tasmania Rewards
Spirit of Tasmania: Ellipsis developed personas based on segmentation and demographic insights. The team also conducted a review of the existing Loyalty Program, recommendations for improvement were supported by robust financial analysis.
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Rebel Loyalty Program
Rebel Sport: Ellipsis conducted a review of the rebel active loyalty program with detailed customer analysis and recommendations for a new program launch
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