Farmlands Customer Analysis
Farmlands: Ellipsis helped Farmlands to identity customer headroom within their range of categories. Data services also included shareholder segmentation and profiling.
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Nufarm Rewards Program
Nufarm: Ellipsis helped Nufarm to evolve their rewards program into a robust grower engagement strategy.
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Velocity Frequent Flyer Program
Velocity Frequent Flyer: Ellipsis was engaged to redesign marketing campaign processes for the delivery of the highly personalised cross-channel member experiences.
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Velocity Partner Proposition
Velocity Frequent Flyer: Ellipsis was engaged to provide a strategic approach to enhance the Partner Value Proposition.
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Godiva Chocolatier Loyalty Program
Godiva Chocolatier: Ellipsis initiated a data-led loyalty program review project using Return on Loyalty®
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Sydney Cricket Ground Trust Roadmap
Sydney Cricket Ground Trust: Ellipsis was engaged to deliver a data driven communication roadmap, to determine how to effectively use customer data and improve the perception of member value.
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Metcash Loyalty Program
Metcash: Ellipsis provided Loyalty Advisory support and developed a 4-phase roadmap for a Metcash loyalty proposition.
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Crown Towers Rewards
Crown Towers: Ellipsis worked with Crown Towers to build Customer Journey Maps across key segments.
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Zoetis Loyalty Program
Zoetis: Ellipsis initiated a data-led loyalty program design project using our program design methodology
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Sompo Marketing Strategy
SOMPO Insurance: Ellipsis built a comprehensive financial model covering multiple critical metrics to determine if a potential large acquisition in a loyalty sector was viable. The Ellipsis team also developed a regional affinity marketing strategy.
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