Velocity Partner Proposition


Velocity is the multi-partner frequent flyer program of Virgin Australia.

Velocity wanted to enhance the customer value proposition by increasing the number of partnerships where members could earn points.


Ellipsis helped Velocity to produce a strategic approach for attracting, retaining and growing Velocity’s partner relationships.

Ellipsis also developed detailed financial ROI modelling to help their sales team demonstrate the clear economic benefit of partnering with Velocity.


Velocity received prospect-ready narrative and pitch materials, with clear positioning on the key strengths and unique selling points of the Velocity & Virgin brands, which was successfully used in subsequent business development.

Meet the Team

David Parsons
David Parsons Managing Partner
David Parsons Sydney
Alex Lehwaldt
Alex Lehwaldt Principal
Alex Lehwaldt Melbourne
Tim Tyler
Tim Tyler Managing Partner
Tim Tyler Sydney

Services Used

Partner Strategy
Partner Strategy

Strategic approach for attracting, retaining and growing partner relationships.

Financial Modelling
Financial Modelling

Building detailed multi-scenario financial models, including AI simulations

Program Roadmap
Program Roadmap

Focus on continuous CVP improvements via product features, partnerships and marketing.

Return on Loyalty®
Return on Loyalty®

Proven analytical techniques, an easy-to-use interface to access reports and expert consulting to interpret insights with actionable recommendations.

Sign Up to receive our latest news and white papers