Case Studies
World First Loyalty Proposition
Star Alliance & HSBC: Ellipsis developed an industry-first, highly compelling loyalty proposition. The HSBC Star Alliance Credit Card.
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Loyalty Program Design
Kathmandu: Ellipsis identified opportunities for program improvement, including long-term strategic, short-term tactical and program launch recommendations
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Loyalty Strategy & Technology Selection
Medibank: Ellipsis supported the design and implementation of a health & wellness engagement strategy, Live Better.
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Partnership Strategy Development
Ebay: Ellipsis was engaged to help evaluate partnering opportunities, this involved developing a commercial and legal framework to evaluate the optimal partnership structure and brand positioning.
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Loyalty Program Review, Design and Modelling
Priceline: Ellipsis conducted a program review to understand the effectiveness of program changes, and helped redesign the core proposition to maximise customer value.
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Customer Segmentation & Headroom Analysis
Farmlands: Ellipsis helped Farmlands to identity customer headroom within their range of categories. Data services also included shareholder segmentation and profiling.
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Grower Engagement Strategy
Nufarm: Ellipsis helped Nufarm to evolve their rewards program into a robust grower engagement strategy.
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Marketing Process Re-design
Velocity Frequent Flyer: Ellipsis was engaged to redesign marketing campaign processes for the delivery of the highly personalised cross-channel member experiences.
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Coalition Partner Value Proposition
Velocity Frequent Flyer: Ellipsis was engaged to provide a strategic approach to enhance the Partner Value Proposition.
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Data Strategy Roadmap
Sydney Cricket Ground Trust: Ellipsis was engaged to deliver a data driven communication roadmap, to determine how to effectively use customer data and improve the perception of member value.
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