MJB Member Loyalty Program
M.J. Bale: Ellipsis designed a new loyalty proposition to help M.J. Bale leverage their MJB Members loyalty program to drive profitable sales. In a tough retail environment, their loyalty-first approach has led to the highest average transaction size
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Bonds Rewards Loyalty Program Launch
Bonds: Ellipsis conducted a review and health check of the current program and developed a new loyalty strategy and program design.
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Spotlight Retail Group Analysis
Spotlight Retail Group: Ellipsis delivered ongoing monthly campaign performance insights including recommendations and a data roadmap
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Star Alliance Rewards Program
Star Alliance & HSBC: Ellipsis developed an industry-first, highly compelling loyalty proposition. The HSBC Star Alliance Credit Card.
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Kathmandu Loyalty Program
Kathmandu: Ellipsis identified opportunities for program improvement, including long-term strategic, short-term tactical and program launch recommendations
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Medibank Live Better Loyalty Program
Medibank: Ellipsis supported the design and implementation of a health & wellness engagement strategy, Live Better.
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Mercury NZ Loyalty Program
Mercury Energy NZ: Review of the current loyalty program including assessing the overall quality and performance. Preparing for launch of new program.
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eBay Plus Subscription Loyalty Program
Ebay: Ellipsis was engaged to help evaluate partnering opportunities, this involved developing a commercial and legal framework to evaluate the optimal partnership structure and brand positioning.
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Priceline Sister Club Loyalty Program
Priceline: Ellipsis conducted a program review to understand the effectiveness of program changes, and helped redesign the core proposition to maximise customer value.
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Farmlands Customer Analysis
Farmlands: Ellipsis helped Farmlands to identity customer headroom within their range of categories. Data services also included shareholder segmentation and profiling.
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