Bonds Rewards Loyalty Program Launch

Hanes Brands required help to develop a strategy, design and data recommendations for the future of Bonds Rewards. The current Bonds loyalty program was established approximately 10 years ago, and Hanes required help to understand the impact of the current program and if the program should be updated and relaunched. Ellipsis developed a new program design to:

• Improve the deeper relationship Bonds has with their customers
  
  
• Encourage customers to choose Bonds over competitors
  
  
• Encourage customers to shop and spend more
  
  
• Increase the Lifetime Value of customers

The updated Bonds Rewards program introduces a points system. Members earn points for every $1 spent on Bonds products, which can be redeemed for exclusive benefits:

• $5 Bonds Bucks voucher: Earned after collecting 100 points, usable with no minimum spend, stackable with other vouchers and promotions.
  
  
• Additional perks: Include free delivery and returns, a welcome gift for new members, anniversary rewards, and more.

This refreshed loyalty program moves away from the tiered structure, offering consistent benefits for all members. 

The new Bonds Rewards program was successfully relaunched, delivering real value to members in every single shop.