Our framework to develop a customer strategy and construct a strategy map supported by a Balanced Scorecard
Metcash Loyalty Program
Situation
Metcash required help coordinating a loyalty proposition across multiple sectors, including grocery, DIY and liquor. Ellipsis provided expert loyalty advice including educating the senior executive leadership team on loyalty strategy and rationale.
Action
Ellipsis provided Loyalty advisory support and developed a 4-phase roadmap to develop the new loyalty proposition. This included, identifying and incorporating Strategy development, Commercial framework, Operational framework and Delivery/Launch.
Ellipsis also supported commercial discussions with partners, program operators and technology companies to build the loyalty proposition.
Results
Ellipsis enabled senior executive alignment around loyalty strategy and roadmap. Alignment was also reached within business pillars (grocery, DIY etc.) to participate in a unified approach to group loyalty.
Ellipsis also helped with the successful selection of external partners to support loyalty implementation.
Meet the Team
Services Used
Customer Strategy
Data & Insights
Detailed analysis of your customers' behaviours and characteristics
Loyalty Program Design
Loyalty strategy development including; design and build of new programs and the evaluation and enhancement of existing propositions
Go to Market Strategy
Successful loyalty program and initiative launch to the market
Return on Loyalty®
Proven analytical techniques, an easy-to-use interface to access reports and expert consulting to interpret insights with actionable recommendations.