Zoetis Loyalty Program


Zoetis inherited a legacy program that had become prohibitively expensive, difficult to participate in, and hard to measure profitability. Competitors loyalty programs were becoming more sophisticated.


Ellipsis designed a new Zoetis loyalty program that rewards and incentives vets and allows the collection of data for customer and program insights.

The process involved development of multiple program constructs, which were workshopped and reviewed resulting in the selection of the preferred model.

A full business case and IT requirements were created for a seamless platform implementation.



Program was successful re-launched using the existing Salesforce platform. Extensive education and field engagement programs were rolled out to sales and marketing teams.

Meet the Team

David Parsons
David Parsons Managing Partner
David Parsons Sydney
Tim Tyler
Tim Tyler Managing Partner
Tim Tyler Sydney

Services Used

Loyalty Program Design
Loyalty Program Design

Loyalty strategy development including; design and build of new programs and the evaluation and enhancement of existing propositions

Customer Insights
Customer Insights

Segmentation, customer journey analysis, profiling

Customer Value Analysis
Customer Value Analysis

Data-driven analysis to understand value distribution across the customer base and customer journey.

Prototyping and Customer Testing
Prototyping and Customer Testing

Testing and research of new or refined program design

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