MEDIA RELEASE
26 November 2025
Australia’s new travel whole-of-journey loyalty program, designed with Ellipsis
Flight Centre Travel Group (FCTG) today unveiled World360 Rewards, a category-redefining loyalty program offering Australians greater freedom, choice and value across the entire travel journey. Designed in partnership with Ellipsis, The Loyalty Experts® and a leading loyalty consultancy, World360 Rewards brings a new era of customer-centred travel rewards to market.
World360 Rewards is a travel-first, whole-of-journey loyalty program that enables members to earn and redeem points across participating Flight Centre Travel Group brands and a large global network of airlines, hotels, cruises, tours and experiences. With a simple earn structure, a free membership tier and a turbo-charging paid tier ($249 per annum), the program delivers standout flexibility and reward choice for Australian travellers.
Ellipsis was instrumental in shaping the program’s vision, strategy, design and implementation, partnering with FCTG from the earliest stages to define a customer-led value proposition and end-to-end loyalty experience.
A breakthrough in accessible, high-value travel loyalty
World360 Rewards enables members to earn on bookings across Flight Centre, Travel Associates and Cruiseabout, as well as through travel partners, financial services and upcoming everyday partners. It also unlocks the ability to stack rewards (double and triple dip), earning World360 Rewards points alongside airline and credit card loyalty currencies — a significant advantage for frequent and occasional travellers alike.
Members can redeem points with complete flexibility via a Points + Pay slider on any eligible booking, or within the exclusive World360 Rewards Store, where curated travel offers deliver exceptional value.
David Parsons, CEO, Ellipsis, said:
“World360 Rewards is a landmark moment for travel loyalty in Australia. FCTG had a bold vision for a program that rewards customers across their entire travel journey. We’re proud to have partnered with them from the earliest strategy work through to design, implementation and launch. This program sets a new standard for customer value, and we look forward to continuously measuring and optimising its performance through Return on Loyalty®”
Launch details
World360 Rewards is available for customers in Australia from 26 November 2025, supported by a nationwide launch campaign across in-store, digital, outdoor and airport environments.
About Ellipsis
Ellipsis are The Loyalty Experts®. We accelerate loyalty program performance, applying Customer Science® to find, understand, measure, manage and grow customer value. The Ellipsis team has unmatched expertise in ensuring our clients sell more, to more customers, more often and at better margins.