The New Zealand Loyalty Solutions Market Map 2024
29 July 2024
New Zealand’s loyalty industry is changing as Flybuys and AA Smartfuel close. At the same time, globally and locally, more retailers are launching loyalty programs and those with existing loyalty programs are growing them.
Early last year the Australian Government released the Privacy Act Review Report; Its aim is to strengthen the protection of personal information and the control individuals have over their information, effectively bringing the Privacy Act
New Zealand Loyalty Disruptors
09 May 2024
Ellipsis Loyalty Technology Expert, Simon Rowles discusses the current loyalty disruptors in New Zealand
The Journey to Customer Loyalty
01 May 2024
Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic collection of customer interaction data and basic reporting, moving to a strong program with rich insights.
The Australia Customer Loyalty Solutions Market Map will help CMOs and Loyalty Managers easily find their next technology solution
A Short History of Credit Cards and Loyalty Programs
01 April 2024
Find out the future of Credit Cards and Loyalty Programs, and the options available to Issuers.
The Australia Loyalty Solutions Market Map
27 March 2024
The Australia Loyalty Solutions Market Map is the only comprehensive and categorised reference of all loyalty solutions available. Helping buyers consider and select the right loyalty technology solution.
From Childhood Dreams to Customer Loyalty Stars
07 March 2024
The Ellipsis team of international women spans many nationalities from England, Australia, Serbia, Russia and South Africa, fluent in 7 languages. Across our careers, we’ve serviced global clients across many countries
Sharp Advice for Loyalty Program Rewards
22 January 2024
If the future of loyalty programs is all about experience-based rewards, why are cash-back programs proliferating?
Ellipsis is excited to announce its strategic partnership with WiiN Global, a prominent international community of leading women in the incentives and loyalty sector. This collaboration signifies Ellipsis's commitment to professional growth
Loyalty Programs are The Secret Weapon for Black Friday Sales
16 November 2023
Senior Consultant, Nic Bills has identified three key mechanisms retailers in Australia are utilising to drive sales during Black Friday
Ellipsis Expands Top Team for Further Growth
01 November 2023
Ellipsis News: The expansion of our team further demonstrates our position of having the most experienced team in loyalty
Understanding Decision Trees
24 October 2023
Find out how Decision Trees — a powerful predictive modelling tool – can positively impact your marketing strategies.
Loyalty Program Psychology Tips
21 August 2023
To make your loyalty program a success the head, heart and pockets of the customer should be considered.
Why customers should love your brand
11 July 2023
There are some trusted and loved brands that don’t have a published loyalty program but do have loyal customers...So what really drives customer loyalty?
The Loyalty Technology Maze
19 June 2023
There are now more technology options than ever before and new platforms and innovations are frequently launched into the market. To help you select your next technology partner, we suggest following these 6 selection criteria.
To Tier or not to Tier your Loyalty Program?
23 May 2023
Here at Ellipsis, we have designed over 200+ loyalty programs, in a lot of markets and cultures, and we are often asked by our clients ‘should we have membership tiers in our loyalty program?’.
Is Your Loyalty Program Betraying You?
09 May 2023
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar... Find out how they learn to measure Return on Loyalty®.
Creating a competitive customer data strategy helps you understand and retain your customers by enabling you to offer a better service and a more engaging experience.
As loyalty experts, we share the pitfalls of implementing a new program, from how to choose the right platform and service provider, and develop a robust and reliable financial model, to the criticality of program performance management
Loyalty Program or a New Data Source?
30 March 2023
Ellipsis Consultant, Aleksandra Zotkina provides insight into the recent privacy regulation changes and the importance of understanding the value of your customer data to create long-term loyalty.
Desirability, Viability and Feasibility of Loyalty
07 March 2023
Your customer loyalty strategy and program design should be desired by your customers, viable economically, feasible technically and operationally. We dive into each of these with tips to help your next loyalty program design.
The 5 Ellipsis stages to deliver a thriving loyalty program
06 February 2023
In this blog we share a little of how we help our clients on their journey to customer centricity with tips to help you diagnose, design, implement, operate, and optimise your loyalty proposition.
The story of Sue-Chef, a recipe for customer success
24 January 2023
Here at Ellipsis, we understand that stories are the most effective way to learn. That’s why we created ‘Sue-Chef: A recipe for customer success'', in this blog we provide a summary with highlights to easily digest.
We have clients with loyalty program memberships that overwhelmingly (over 95%) identify as female, so we ‘sat up straight’ when we found this peer-reviewed research paper on gender differences in loyalty programs
The Mismanagement of (Covid) Customer Loyalty
10 November 2022
During Covid lock-downs loyalty programs grew in membership. A disciplined but different marketing approach to this customer ‘windfall’ is required if programs are to benefit, not suffer.
Meet Sasha
31 October 2022
Introducing Ellipsis Junior Consultant, Sasha Zotkina. Sasha shares her tips to be successful starting a career in consulting.
The Power of Loyalty Partnerships
24 October 2022
Loyalty Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty.
How to design a world’s best loyalty program
06 October 2022
The Ellipsis team love designing customer loyalty programs that engage and grow the value of customers. We are happy to share a few of our tips on how to design the perfect loyalty program (just a few).
We are ISO 27001 Certified
21 September 2022
We are proud to announce that Ellipsis has been awarded ISO 27001:2013 Certification in Information Security Management.