The Australia Loyalty Solutions Market Map
27 March 2024
The Australia Loyalty Solutions Market Map is the only comprehensive and categorised reference of all loyalty solutions available. Helping buyers consider and select the right loyalty technology solution.
From Childhood Dreams to Customer Loyalty Stars
07 March 2024
The Ellipsis team of international women spans many nationalities from England, Australia, Serbia, Russia and South Africa, fluent in 7 languages. Across our careers, we’ve serviced global clients across many countries
Sharp Advice for Loyalty Program Rewards
22 January 2024
If the future of loyalty programs is all about experience-based rewards, why are cash-back programs proliferating?
Ellipsis is excited to announce its strategic partnership with WiiN Global, a prominent international community of leading women in the incentives and loyalty sector. This collaboration signifies Ellipsis's commitment to professional growth
Loyalty Programs are The Secret Weapon for Black Friday Sales
16 November 2023
Senior Consultant, Nic Bills has identified three key mechanisms retailers in Australia are utilising to drive sales during Black Friday
Ellipsis Expands Top Team for Further Growth
01 November 2023
Ellipsis News: The expansion of our team further demonstrates our position of having the most experienced team in loyalty
Understanding Decision Trees
24 October 2023
Find out how Decision Trees — a powerful predictive modelling tool – can positively impact your marketing strategies.
Loyalty Program Psychology Tips
21 August 2023
To make your loyalty program a success the head, heart and pockets of the customer should be considered.
Why customers should love your brand
11 July 2023
There are some trusted and loved brands that don’t have a published loyalty program but do have loyal customers...So what really drives customer loyalty?
The Loyalty Technology Maze
19 June 2023
There are now more technology options than ever before and new platforms and innovations are frequently launched into the market. To help you select your next technology partner, we suggest following these 6 selection criteria.
To Tier or not to Tier your Loyalty Program?
23 May 2023
Here at Ellipsis, we have designed over 200+ loyalty programs, in a lot of markets and cultures, and we are often asked by our clients ‘should we have membership tiers in our loyalty program?’.
Is Your Loyalty Program Betraying You?
09 May 2023
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar... Find out how they learn to measure Return on Loyalty®.
Creating a competitive customer data strategy helps you understand and retain your customers by enabling you to offer a better service and a more engaging experience.
As loyalty experts, we share the pitfalls of implementing a new program, from how to choose the right platform and service provider, and develop a robust and reliable financial model, to the criticality of program performance management
Loyalty Program or a New Data Source?
30 March 2023
Ellipsis Consultant, Aleksandra Zotkina provides insight into the recent privacy regulation changes and the importance of understanding the value of your customer data to create long-term loyalty.
Desirability, Viability and Feasibility of Loyalty
07 March 2023
Your customer loyalty strategy and program design should be desired by your customers, viable economically, feasible technically and operationally. We dive into each of these with tips to help your next loyalty program design.
The 5 Ellipsis stages to deliver a thriving loyalty program
06 February 2023
In this blog we share a little of how we help our clients on their journey to customer centricity with tips to help you diagnose, design, implement, operate, and optimise your loyalty proposition.
The story of Sue-Chef, a recipe for customer success
24 January 2023
Here at Ellipsis, we understand that stories are the most effective way to learn. That’s why we created ‘Sue-Chef: A recipe for customer success'', in this blog we provide a summary with highlights to easily digest.
We have clients with loyalty program memberships that overwhelmingly (over 95%) identify as female, so we ‘sat up straight’ when we found this peer-reviewed research paper on gender differences in loyalty programs
The Mismanagement of (Covid) Customer Loyalty
10 November 2022
During Covid lock-downs loyalty programs grew in membership. A disciplined but different marketing approach to this customer ‘windfall’ is required if programs are to benefit, not suffer.
Meet Sasha
31 October 2022
Introducing Ellipsis Junior Consultant, Sasha Zotkina. Sasha shares her tips to be successful starting a career in consulting.
The Power of Loyalty Partnerships
24 October 2022
Loyalty Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty.
How to design a world’s best loyalty program
06 October 2022
The Ellipsis team love designing customer loyalty programs that engage and grow the value of customers. We are happy to share a few of our tips on how to design the perfect loyalty program (just a few).
We are ISO 27001 Certified
21 September 2022
We are proud to announce that Ellipsis has been awarded ISO 27001:2013 Certification in Information Security Management.
5 Steps to Building Customer Loyalty
30 August 2022
Getting your customer loyalty strategy right can be complex. At Ellipsis, The Customer Loyalty Experts, we recommend 5 steps as a simple framework.
Cash for Your Data! Best Prices Anywhere!
04 August 2022
The California Consumer Privacy Act (CCPA) has recently notified businesses that loyalty programs are in fact a financial product. What does this mean for Australian businesses?
AusPost has just released their revered Inside Australian Online Shopping report for 2022, Strategy Consultant Nicholas Bills highlights the key findings of the report from a customer loyalty perspective.
Why isn’t every loyalty program cash-back?
03 May 2022
There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members. We discuss why cash and non-cash reward programs continue to co-exist.
Meet Nic
28 April 2022
Team Spotlight: Introducing Ellipsis Strategy Consultant, Nic Bills. Nic discusses the challenges and benefits of creating data driven automated campaigns
Steps to a data-centric mindset for your business
07 December 2021
We came across ‘steps to a data centric mindset’ created by Temkin Group some time ago, and we often refer clients to these steps for simple tactics to build a data-centric mindset.