Blog
Meet Sasha
Introducing Ellipsis Junior Consultant, Sasha Zotkina. Sasha shares her tips to be successful starting a career in consulting.
31 October 2022
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The Power of Partnerships
Loyalty Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in influencing customer loyalty.
24 October 2022
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How to design a world’s best loyalty program
The Ellipsis team love designing customer loyalty programs that engage and grow the value of customers. We are happy to share a few of our tips on how to design the perfect loyalty program (just a few).
06 October 2022
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We are ISO 27001 Certified
We are proud to announce that Ellipsis has been awarded ISO 27001:2013 Certification in Information Security Management.
21 September 2022
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5 Steps to Building Customer Loyalty
Getting your customer loyalty strategy right can be complex. At Ellipsis, The Customer Loyalty Experts, we recommend 5 steps as a simple framework.
30 August 2022
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Cash for Your Data! Best Prices Anywhere!
The California Consumer Privacy Act (CCPA) has recently notified businesses that loyalty programs are in fact a financial product. What does this mean for Australian businesses?
04 August 2022
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What Does the AusPost eCommerce Report Tell Us About Customer Loyalty?
AusPost has just released their revered Inside Australian Online Shopping report for 2022, Strategy Consultant Nicholas Bills highlights the key findings of the report from a customer loyalty perspective.
23 May 2022
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Why isn’t every loyalty program cash-back?
There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members. We discuss why cash and non-cash reward programs continue to co-exist.
03 May 2022
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Ellipsis Perspective on 40 Years of Loyalty Programs
On the Ellipsis "Must Read List" recently is a report by Journal of the Academy of Marketing Science on the effectiveness of loyalty programs. We share some of their findings and our thoughts.
25 November 2021
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