Meet Alex
01 April 2021
Team Spotlight: We Introduce Ellipsis Principal, Alex Lehwaldt. Find out his tips on how to create a data driven strategy and what he sees as the next industry innovations.
They are just not into you… Consumer Switching
25 March 2021
We share interesting research that investigates why customers switch energy suppliers. The research found 3 customer segments with distinctly different attitudes, and opportunities for targeted acquisition offers.
7 Myths of Marketing Automation
03 February 2021
Find out the 7 myths of marketing automation. The Ellipsis team believe a ‘jobs to be done’ approach increases your chances of a successful platform selection.
Accurately measuring the performance of your loyalty investment can be difficult and there are challenges with being able to do this effectively, here we share the main ones and our solutions.
The Whole Story: Members, Tenure and Bystanders
11 May 2020
How to increase member gratitude and why treating long tenured members differently is important
How Loyalty can help put your business back on track
15 April 2020
We discuss the pandemic related impact to the Australian economy which is already being felt, and how loyalty can help navigate this health and economic shock
Butterflies and True Friends
09 April 2020
As businesses start planning for recovery we discuss the importance of targeting high value customers and how to determine Lifetime Value
Life Events: the opportunity to build customer trust
09 March 2020
We discuss the importance of understanding your customers life changes to help build trust
Surprise and Delight Tips
03 February 2020
When planning your Surprise and Delight strategy it's important to consider that not all customers like Surprises, beware of the sceptics!
Who are your most engaged members?
28 October 2019
A brand’s most engaged and most valuable customers join new programs early and in the largest numbers
Relationship Marketing Tips
26 August 2019
It still remains essential to choose the right approach to customer-centricity, and build the right marketing strategy for your brand and customers. Kick off your relationship marketing strategy with our tips.
Rules of Loyalty
05 August 2019
We share our top four central ‘Rules of Loyalty’ to help you implement and run your loyalty program