Blog
Why isn’t every loyalty program cash-back?
There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members. We discuss why cash and non-cash reward programs continue to co-exist.
03 May 2022
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Ellipsis Perspective on 40 Years of Loyalty Programs
On the Ellipsis "Must Read List" recently is a report by Journal of the Academy of Marketing Science on the effectiveness of loyalty programs. We share some of their findings and our thoughts.
25 November 2021
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Meet Roman
Team Spotlight: We Introduce Ellipsis Senior Consultant, Roman Zaytsev. Roman discusses the key elements of a successful customer strategy.
05 July 2021
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The Rise of First Party Customer Data
We share our thoughts on the demise of surveillance capitalism and the rise of first party customer data…
28 June 2021
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How to Create a Winning Customer Loyalty Strategy
In our recent Webinar with our friends at Antavo we discussed how to create a winning loyalty strategy. Here we share some of the highlights including how to get started and the characteristics of successful loyalty programs.
10 June 2021
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They are just not into you… Consumer Switching
We share interesting research that investigates why customers switch energy suppliers. The research found 3 customer segments with distinctly different attitudes, and opportunities for targeted acquisition offers.
25 March 2021
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7 Myths of Marketing Automation
Find out the 7 myths of marketing automation. The Ellipsis team believe a ‘jobs to be done’ approach increases your chances of a successful platform selection.
03 February 2021
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