To Tier or not to Tier your Loyalty Program?
Here at Ellipsis, we have designed over 200+ loyalty programs, in a lot of markets and cultures, and we are often asked by our clients ‘should we have membership tiers in our loyalty program?’.
23 May 2023
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Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar... Find out how they learn to measure Return on Loyalty®.
09 May 2023
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Why a customer data strategy will help you outperform competitors
Creating a competitive customer data strategy helps you understand and retain your customers by enabling you to offer a better service and a more engaging experience.
02 May 2023
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Strategy into practice – nailing the implementation of a new loyalty program
As loyalty experts, we share the pitfalls of implementing a new program, from how to choose the right platform and service provider, and develop a robust and reliable financial model, to the criticality of program performance management
19 April 2023
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Loyalty Program or a New Data Source?
Ellipsis Consultant, Aleksandra Zotkina provides insight into the recent privacy regulation changes and the importance of understanding the value of your customer data to create long-term loyalty.
30 March 2023
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Desirability, Viability and Feasibility of Loyalty
Your customer loyalty strategy and program design should be desired by your customers, viable economically, feasible technically and operationally. We dive into each of these with tips to help your next loyalty program design.
07 March 2023
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The 5 Ellipsis stages to deliver a thriving loyalty program
In this blog we share a little of how we help our clients on their journey to customer centricity with tips to help you diagnose, design, implement, operate, and optimise your loyalty proposition.
06 February 2023
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The story of Sue-Chef, a recipe for customer success
Here at Ellipsis, we understand that stories are the most effective way to learn. That’s why we created ‘Sue-Chef: A recipe for customer success'', in this blog we provide a summary with highlights to easily digest.
24 January 2023
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Accommodating gender differences in Loyalty Marketing
We have clients with loyalty program memberships that overwhelmingly (over 95%) identify as female, so we ‘sat up straight’ when we found this peer-reviewed research paper on gender differences in loyalty programs
21 November 2022
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The Mismanagement of (Covid) Customer Loyalty
During Covid lock-downs loyalty programs grew in membership. A disciplined but different marketing approach to this customer ‘windfall’ is required if programs are to benefit, not suffer.
10 November 2022
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