Blog

Life Events: the opportunity to build customer trust
Life Events: the opportunity to build customer trust We discuss the importance of understanding your customers life changes to help build trust 09 March 2020 Read More
Surprise and Delight Tips
Surprise and Delight Tips When planning your Surprise and Delight strategy it's important to consider that not all customers like Surprises, beware of the sceptics! 03 February 2020 Read More
Who are your most engaged members?
Who are your most engaged members? A brand’s most engaged and most valuable customers join new programs early and in the largest numbers 28 October 2019 Read More
Relationship Marketing Tips
Relationship Marketing Tips It still remains essential to choose the right approach to customer-centricity, and build the right marketing strategy for your brand and customers. Kick off your relationship marketing strategy with our tips. 26 August 2019 Read More
Rules of Loyalty
Rules of Loyalty We share our top four central ‘Rules of Loyalty’ to help you implement and run your loyalty program 05 August 2019 Read More
4 reasons why many points programs don’t work
4 reasons why many points programs don’t work We present our top 4 reasons why your points program might not be working... 01 July 2019 Read More
What is good CX?
What is good CX? How much more will customers spend because they are happy with the experience we provide? 26 June 2019 Read More
Cutting Through the Customer Experience Confusion
Cutting Through the Customer Experience Confusion We hear a lot today about this concept of ‘Customer Experience’…how brands need to focus on it; how important it is to customers. But where do you start? 24 June 2019 Read More
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