Blog
We are ISO 27001 Certified
We are proud to announce that Ellipsis has been awarded ISO 27001:2013 Certification in Information Security Management.
21 September 2022
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5 Steps to Building Customer Loyalty
Getting your customer loyalty strategy right can be complex. At Ellipsis, The Customer Loyalty Experts, we recommend 5 steps as a simple framework.
30 August 2022
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Cash for Your Data! Best Prices Anywhere!
The California Consumer Privacy Act (CCPA) has recently notified businesses that loyalty programs are in fact a financial product. What does this mean for Australian businesses?
04 August 2022
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What Does the AusPost eCommerce Report Tell Us About Customer Loyalty?
AusPost has just released their revered Inside Australian Online Shopping report for 2022, Strategy Consultant Nicholas Bills highlights the key findings of the report from a customer loyalty perspective.
23 May 2022
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Why isn’t every loyalty program cash-back?
There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for members. We discuss why cash and non-cash reward programs continue to co-exist.
03 May 2022
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Ellipsis Perspective on 40 Years of Loyalty Programs
On the Ellipsis "Must Read List" recently is a report by Journal of the Academy of Marketing Science on the effectiveness of loyalty programs. We share some of their findings and our thoughts.
25 November 2021
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The Rise of First Party Customer Data
We share our thoughts on the demise of surveillance capitalism and the rise of first party customer data…
28 June 2021
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How to Create a Winning Customer Loyalty Strategy
In our recent Webinar with our friends at Antavo we discussed how to create a winning loyalty strategy. Here we share some of the highlights including how to get started and the characteristics of successful loyalty programs.
10 June 2021
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