Ellipsis Perspective on 40 Years of Loyalty Programs
On the Ellipsis "Must Read List" recently is a report by Journal of the Academy of Marketing Science on the effectiveness of loyalty programs. We share some of their findings and our thoughts.
25 November 2021
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The Rise of First Party Customer Data
We share our thoughts on the demise of surveillance capitalism and the rise of first party customer data…
28 June 2021
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How to Create a Winning Customer Loyalty Strategy
In our recent Webinar with our friends at Antavo we discussed how to create a winning loyalty strategy. Here we share some of the highlights including how to get started and the characteristics of successful loyalty programs.
10 June 2021
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They are just not into you… Consumer Switching
We share interesting research that investigates why customers switch energy suppliers. The research found 3 customer segments with distinctly different attitudes, and opportunities for targeted acquisition offers.
25 March 2021
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7 Myths of Marketing Automation
Find out the 7 myths of marketing automation. The Ellipsis team believe a ‘jobs to be done’ approach increases your chances of a successful platform selection.
03 February 2021
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Steps to a data-centric mindset for your business
We came across ‘steps to a data centric mindset’ created by Temkin Group some time ago, and we often refer clients to these steps for simple tactics to build a data-centric mindset.
07 December 2020
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Segmentation Tips
We present our tips on how to understand who your customers are, what value they bring, and what future value they could potentially generate.
09 September 2020
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Guess What, Loyalty Programs do Make Money
We discuss research that sets to find out if companies who launch loyalty programs perform better than their peer companies who do not.
10 August 2020
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