Blog
They are just not into you… Consumer Switching
We share interesting research that investigates why customers switch energy suppliers. The research found 3 customer segments with distinctly different attitudes, and opportunities for targeted acquisition offers.
25 March 2021
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7 Myths of Marketing Automation
Find out the 7 myths of marketing automation. The Ellipsis team believe a ‘jobs to be done’ approach increases your chances of a successful platform selection.
03 February 2021
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Steps to a data-centric mindset for your business
We came across ‘steps to a data centric mindset’ created by Temkin Group some time ago, and we often refer clients to these steps for simple tactics to build a data-centric mindset.
07 December 2020
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Segmentation Tips
We present our tips on how to understand who your customers are, what value they bring, and what future value they could potentially generate.
09 September 2020
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Guess What, Loyalty Programs do Make Money
We discuss research that sets to find out if companies who launch loyalty programs perform better than their peer companies who do not.
10 August 2020
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Challenges in measuring Return on Loyalty
Accurately measuring the performance of your loyalty investment can be difficult and there are challenges with being able to do this effectively, here we share the main ones and our solutions.
18 June 2020
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The Whole Story: Members, Tenure and Bystanders
How to increase member gratitude and why treating long tenured members differently is important
11 May 2020
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How Loyalty can help put your business back on track
We discuss the pandemic related impact to the Australian economy which is already being felt, and how loyalty can help navigate this health and economic shock
15 April 2020
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Butterflies and True Friends
As businesses start planning for recovery we discuss the importance of targeting high value customers and how to determine Lifetime Value
09 April 2020
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Life Events: the opportunity to build customer trust
We discuss the importance of understanding your customers life changes to help build trust
09 March 2020
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