Blog
Guess What, Loyalty Programs do Make Money
We discuss research that sets to find out if companies who launch loyalty programs perform better than their peer companies who do not.
10 August 2020
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Challenges in measuring Return on Loyalty
Accurately measuring the performance of your loyalty investment can be difficult and there are challenges with being able to do this effectively, here we share the main ones and our solutions.
18 June 2020
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The Whole Story: Members, Tenure and Bystanders
How to increase member gratitude and why treating long tenured members differently is important
11 May 2020
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How Loyalty can help put your business back on track
We discuss the pandemic related impact to the Australian economy which is already being felt, and how loyalty can help navigate this health and economic shock
15 April 2020
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Butterflies and True Friends
As businesses start planning for recovery we discuss the importance of targeting high value customers and how to determine Lifetime Value
09 April 2020
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Life Events: the opportunity to build customer trust
We discuss the importance of understanding your customers life changes to help build trust
09 March 2020
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Surprise and Delight Tips
When planning your Surprise and Delight strategy it's important to consider that not all customers like Surprises, beware of the sceptics!
03 February 2020
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Who are your most engaged members?
A brand’s most engaged and most valuable customers join new programs early and in the largest numbers
28 October 2019
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Relationship Marketing Tips
It still remains essential to choose the right approach to customer-centricity, and build the right marketing strategy for your brand and customers. Kick off your relationship marketing strategy with our tips.
26 August 2019
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Rules of Loyalty
We share our top four central ‘Rules of Loyalty’ to help you implement and run your loyalty program
05 August 2019
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