Latest Ellipsis Content Series
Follow Sue-Chef’s journey through complex, yet common, business challenges as they learn to build true customer loyalty.
Welcome to our new content series with a difference, where we introduce a cast of characters. They are loosely fictional, and the case study, Sue-Chef, is completely our invention, not disguised reporting. All of our publications look to share thinking and (hopefully), instruct, but always to reward your investment of time.
Through the example of Sue-Chef, we’ll learn about the different types of competitive advantage and how they can affect customer loyalty. Find out how to use data to understand the customer journey, how to keep customers loyal, and how to create a personalised customer offering.