Scientific measurement, validation and attribution of ROI from loyalty and marketing initiatives.
Loyalty programs can quickly change from being growth drivers to troublesome cost centres. Ellipsis’ ROL methodology helps you get to grips with program performance, to truly measure the return on your loyalty investments.
Segmentation, customer journey analysis, profiling
To grow customers, you first need to understand the drivers of current and future value. Our range of insights techniques, from value-based profiling through to sophisticated statistical segmentation, can help you to identify untapped sources of value in your customer base.
Measuring ROI of your CX initiatives
Customer engagement spend continues to increase, but how do you know whether improvements in NPS are truly driving customer performance? Our ROCX methodology helps clients understand the impact of their investments in CX.
Offer conversion, category association, channel performance
Understanding and improving marketing performance often starts with ROI, but there is often a wealth of insight lying within your campaign and sales data. We work with clients to understand category relationships, build ‘next best offer’ models, or develop propensity models for sophisticated targeting.
Coalition Rewards (previously BalticMiles) retained Ellipsis to facilitate the construction of the guiding strategy. A series of Executive workshops developed the company's Vision, Mission and Core Values then created a consensus Strategy Map that was specified with a detailed Balanced Scorecard.
These guided business execution as the loyalty program operator expanded into Finland and Russia.
Two years later, Ellipsis was asked to revisit the Strategy as Coalition Rewards moved from 'Start Up to Scale Up', which involved 4 key pillars; members, partners, people and processes. The company has gone from strength to strength and now operates an award winning coalition loyalty program in Northern Europe: PINS.
