Perspectives

Loyalty Strategy Depends On Program Age
Loyalty Strategy Depends On Program Age 8 November, 2017 We share our insights into effective loyalty measurement and how to maintain the ROI of your program. Insights include how to factor the age of the program, and the importance... Learn More
Credit Card Loyalty - How Much Is Enough
Credit Card Loyalty - How Much Is Enough 7 September, 2017 We present our perspective on interchange across Australia, New Zealand, America and the United Kingdom, and discuss how much is enough to run a credit card loyalty program and engage... Learn More
Measuring Loyalty ROI
Measuring Loyalty ROI 5 June, 2017 We discuss the challenges and solutions with measuring retention and loyalty ROI. Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments. Learn More
Return on Loyalty
Return on Loyalty 3 July, 2017 Media Release... Return on Loyalty® is a new data-led consulting offering that allows clients to accurately measure the return on their loyalty and customer retention initiatives Learn More
Rethinking Loyalty
Rethinking Loyalty 9 February, 2017 We discuss our thoughts on the controversial argument that in an age of ‘Big Data’, loyalty programs are less important. We also share our 5-step relationship marketing roadmap. Learn More
CX Lessons Learned for 2016
CX Lessons Learned for 2016 9 February, 2017 SuiteCX Guest Article. Find out the customer experience lessons learned for 2016. This article discusses real customer experience is about insights, integration, and impact. Learn More
Integrating NPS with your Data Strategy
Integrating NPS with your Data Strategy 8 September, 2016 How can NPS be used to Inform Marketing? This white paper investigates how you can integrate NPS with your data strategy to inform data-driven marketing and drive further impact and... Learn More
Targeted Customer Marketing
Targeted Customer Marketing 8 September, 2016 Is this the end of targeted customer marketing? We discuss the book How Brands Grow and help answer the question, how do we reconcile this inconsistency between Brand Science and... Learn More
Surprise and Delight in Loyalty
Surprise and Delight in Loyalty 12 May, 2016 Find out how to best use Surprise and Delight in your loyalty strategy without creating costly feelings of entitlement, and even to rescue high value customers after a poor service... Learn More
Data Governance 101
Data Governance 101 12 May, 2016 Guest Article by Data Republic. Find out what’s preventing you from creating a data-driven culture and get advice on data governance in this new ebook from Data Republic. ... Learn More
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