Reporting by sector or geography, using third-party data
Can’t tell whether your sales trends are driven by your brand’s performance, or the overall market trend? We use external data to gather insights on your competitors, to help you measure market share and track key customer value metrics against those of your competitors.
Voice of Customer dashboards
Rapidly translating customer feedback into operational changes will differentiate your customer experience from those of your competitors. Dynamic dashboards to track VOC metrics (like NPS) are a critical tool for both marketers and regional managers to manage and continually improve customer satisfaction.
Real-time reporting on performance of DM/EDM marketing campaigns
Campaigns are typically executed across multiple channels, regions and customer segments. Ellipsis’ dynamic campaign dashboards help marketers track the incremental profit and ROI generated from these campaigns, in real time
Our Animal Pharmaceutical client ran a rewards program for vet practitioners, however the time consuming process to earn rewards points resulted in member dissatisfaction. Ellipsis conducted detailed research into global and local benchmark programs, and interviewed both internal stakeholders and customers to ascertain the optimum features for the new program.
Various program concepts were then developed for discussion and feedback, with the preferred structure being a new rebate program, where rebates were awarded should customers reach personalised growth targets.
Ellipsis conducted a detailed analysis of the customer data, and program targets were set using a combination of customer tiering and profiling, historical sales analysis, and product-level analysis.
Throughout the project, Ellipsis worked closely with the client’s marketing, finance and IT teams to ensure that the new program design would be appealing to customers, financially viable for the business, and easy to implement.
