We help business thrive through
solving complex customer problems
Strategy & Design
Designing loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.
Implementation & Launch
Efficient implementation, execution and management of the program strategy, delivering Return On Loyalty®.
Performance Acceleration
Unlock the true performance insights that accelerate program performance decisions
The Journey
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Diagnose
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Design
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Implement
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Operate
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Optimise
Return on Loyalty®
Is your loyalty program working?
Smarter Loyalty Program Management to Improve ROI. Improve loyalty impact with world-class attribution analytics and an always-on AI-powered platform.
Our Clients
We’ve helped many companies on their journey to becoming customer centric.
Here’s a selection of some of our recent successful engagements.
Perspectives
Inside the Return on Loyalty® Data Product
27 November 2025
Return on Loyalty® is a smart, always-on measurement platform that finally answers the most important question in loyalty: “Is my program actually working?” and tells you how you can make it work better.
Does AI Experience Brand Salience
27 June 2025
Loyalty programs enhance brand salience by creating strong mental associations between a brand and meaningful customer experiences, turning everyday situations into category entry points (CEPs).
The Strategic Evolution Beyond Basic ROI
25 June 2025
Loyalty programs were designed to drive growth, but most still operate as cost centers, measured by flawed metrics and running on assumptions. Ellipsis’ Return on Loyalty® replaces this guesswork with always-on performance intelligence,
In The Press
Flight Centre Travel Group launches World360
27 November 2025
Australia’s new travel whole-of-journey loyalty program, designed in partnership with Ellipsis, bringing a new era of customer-centred travel rewards to market.
Ellipsis Welcomes Mark Sage as an Advisor
19 November 2025
Ellipsis, The Loyalty Experts®, is delighted to announce that Mark Sage has joined the company as an Advisor, expanding our international footprint across the APAC region
The future of automotive loyalty
09 July 2025
We join the latest episode of The Loyalty Podcast, and dive into the unique challenges of automotive loyalty and explore what the future holds for this sector.