Ellipsis Partners with the Australian Loyalty Association to Deliver Loyalty Economics Masterclass
Ellipsis, The Loyalty Experts®, is partnering with the Australian Loyalty Association (ALA) to deliver the Loyalty Economics one-day advanced masterclass on 23 April 2026 at Salesforce Tower, Sydney (in person), with an online attendance option available.
Facilitated by Ellipsis CEO David Parsons, the program is designed for senior loyalty, marketing, CRM and commercial leaders seeking a deeper understanding of the financial and economic drivers behind high-performing loyalty programs.
The masterclass provides a practical and comprehensive exploration of the commercial engines that underpin loyalty performance. Participants will learn how to build a defensible business case, model ROI, manage liability and connect customer behaviour to measurable commercial outcomes.
“High-performing loyalty programs are built on sound commercial foundations. Through the lens of Return on Loyalty®, this masterclass unpacks the financial drivers that turn customer behaviour into measurable, defensible value.”
David Parsons, CEO, Ellipsis
With limited places available to ensure a high-quality learning experience, the session is positioned as an advanced, executive-level course focused on commercial impact.