At Ellipsis we produce a monthly state of the loyalty market update for both Australia and New Zealand. It’s a just-the-facts view of the loyalty loyalty programs in market and the platforms that serve them. We share the highlights below, subscribe to receive the detailed market update.
AUSTRALIA
Qantas Frequent Flyer will offer 20 million new rewards seats (5 million were previously available) in the biggest-ever revamp of the program following its biggest reputational crisis in recent history. The new rewards seats come at a cost of $120 million in the 2025 financial year, mainly in lost ticket revenue.
The new David Jones credit card issued by Latitude Financial Services has been launched to replace the previous American Express co-brand.
Coles is trialing a subscription very similar to Woolworths Supermarkets Everyday Extras. Called Coles Plus Saver.
NEW ZEALAND
One New Zealand (previously Vodafone) has launched a loyalty program called One Wallet.
AIA released a new Vitality app. There are several changes to the program, including Event Cinemas discounted ticket prices increasing to $14 and the New Balance discount dropping from 30% to 25%.
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