April 25 Loyalty Market Update

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Welcome to the April loyalty update for Australia and New Zealand. We share the highlights below, subscribe to receive the detailed monthly market update. 

Australia

  • The supermarket’s subscription programs tied to their loyalty programs (Coles Plus and Woolworths Everyday Extra) deliver 4% of company revenue despite low membership while Qantas has devalued points redemptions by up to 20%.

  • Retail Media Networks are growing including Woolworths' Cartology ($550m, growing at 34% CAGR), Coles 360 ($250m), Chemist Warehouse's Strat ($600m), and newcomers CommBank Connect (with 2,000 digital screens) and Bunnings' Hammer Media launching.

New Zealand 

  • Z Energy launched its new app-based Z Rewards program replacing Pumped and Qantas is aggressively targeting Air New Zealand's top-tier Airpoints members with fast-track Gold status offers.

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