Welcome to our December loyalty update for Australia and New Zealand from Ellipsis & Co. It’s the last of the year and our next update will be in February. We share the highlights below, subscribe to receive the detailed market update.
Australia Summary
David Jones has a new app and next year will have a new loyalty program.
Betty’s Burgers, nib and Latitude all launched new programs.
Flybuys redemptions grew 30% and membership grew to 9.5 million, Australian debit card usage grew to 1 billion monthly transactions for the first time and Gratifii grew its revenues to $85 million.
Pokitpal partnered with Enigmatic smile, OneTap with Loyyal, Elevate with Litecard and Virgin with Qatar. Commonwealth Bank launched a new retail media network and Woolworths launched Everyday Rewards redemptions on Everyday Market.
New Zealand Summary
New World launched its new currency New World Dollars and Woolworths Everyday Rewards launched redemptions to both Air New Zealand Airpoints and Qantas Loyalty.
Air New Zealand’s Airpoints program is launching a new super-premium tier and reported $215m in cash flow with 70% of that from bank credit cards.
BNZ launched Payap, a digital wallet and loyalty aggregator using QR-code payments that integrates bank accounts, loyalty, and gift cards.
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