Welcome to our first 2025 loyalty update for Australia and New Zealand. We share the highlights below, subscribe to receive the detailed market update.
Australia
Qantas Frequent Flyer redemptions will cost 5 to 20% more from August 5.
Myer One tag rates and active members are up, and the program will also cover newly acquired brands Just Jeans, Jay Jays, Dotti, Portmans, and Jacqui E.
Endeavour Group’s pub+ now has 400,000 members, Woolworths Everyday Rewards has multi-factor authentication, Reading Cinemas has Reading Rewards to replace Reel Club and SkyCity’s lost its tax appeal and will pay A$38.1 million.
SAP is launching a new loyalty platform and Rokt has acquired mParticle and is now valued at US$3.5 billion.
New Zealand
The Commerce Commission plans to cut credit card interchange fees which will likely end credit card rewards in New Zealand.
Flybuys has shut down with 40 of the team leaving to form IAG’s new Connect360 loyalty unit.
Westpac’s hotpoints Pay has grown 140% with $11 million in redemptions and Airpoints added 414,000 new members in 2024.
Subscribe to receive the full version and to receive the latest loyalty market news.