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July Loyalty Market Update

Here’s your July loyalty update for Australia and New Zealand from Ellipsis, The Loyalty Experts^®. We share the highlights below, subscribe to receive the detailed monthly market update.

Australia

David Jones is joining Qantas Frequent Flyer to counter Myer which is absorbing Just Group’s program into Myer One and will also upgrade its app and rewards hub.
Metcash’s liquor arm ALM now has 400 stores in loyalty programs, Liquor Marketing Group’s More Rewards reached 40K members, Liquor Legends hit a million members last year and Thirsty Camel will upgrade its Hump Club with gamification.
Woolworths will shut MyDeal (lack of profitability), Target will sunset Shop+ and Super Cheap Auto eliminated its Best Price Credit.
Qantas was hacked and 6 million frequent flyers are affected (the biggest hack since Medibank and Optus).
There are now 211 loyalty platforms and solutions available in Australia (mapped on our 130-page report – email me for a copy).

New Zealand

Air New Zealand has added Giftbox Boutique as a partner.

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