The October loyalty update for Australia and New Zealand is now available. We share the highlights below, subscribe to receive the detailed market update.
Australia
New loyalty program Just Shop will launch this month across Just Jeans, Jay Jays, Dotti, Portmans and Jacquie-E.
Myer will grow its One loyalty program (and perhaps across the Just Shop brands too).
While David Jones will this month release a new shopping app and next year add loyalty to it to compete with Myer.
ShopBack has introduced a monthly subscription for higher cashback while Westpac's app (which includes ShopBack) was ranked best in Australia for the second year.
The ACCC is investigating supermarkets and their loyalty programs
New Zealand
Z Energy delayed its new Z Rewards program but continues with Pumped discounts.
The Warehouse Group’s shifted focus, no longer reporting on its loyalty programs despite 1.9 million members reported earlier in the year.
Airpoints is targeting new members from the soon-to-close Flybuys base with an Airpoints sweepstakes.
AIA stopped offering Airpoints on insurance premiums, but Vitality program members still earn Airpoints.
Grapevine, a cashback app, reached 100,000 users, while Smart Loyalty expanded its B2B coalition with new partners.