Successful senior manager and inspiring people leader with a proven track record in creating digital marketing transformations and delivering substantial commercial outcomes.
Experienced in assessing the value and impact of business activity through identification of appropriate measures, commercial levers and methodologies for assessing ROI.
Particularly skilled in making complex ideas and concepts easy to digest and understand through the use of the use of clear visualisations and analogies.
A strong mentor and coach with repeated success in identifying and developing potential people talent and passing on skills and knowledge within an organisation.
A gifted communicator and relationship manager, confident presenter with strong presence and ability to use a mix of influencing styles to achieve desired outcomes.
Specialties: Digital Marketing, E-commerce, Loyalty marketing and loyalty program design, Personalisation and marketing automation.
