March 24 Loyalty Update



Welcome to the March Loyalty Central update for Australia and New Zealand, the most comprehensive loyalty market news available. We share the highlights below, subscribe to receive the detailed market update. 


  • Wesfarmers OneDigital; there's 9.4 million active Flybuys members, Priceline's Sister Club has 3.7 million active (of a total of 8.6 million) and Bunnings has 1.1 million PowerPass members.

  •; the Kogan First loyalty program grew 110% with 60% of Kogan's sales coming from 466,000 loyalty members (there are 3 million customers in total). Loyalty members grew 15% and generated Au$ 22.7 million in revenue (double last year's number).

  • Woolworths Group: the head of loyalty and e-commerce will become its CEO in September and it’s in-store price ticketing is now platform-driven across 1,000 stores and 16 million tickets a week (supporting Member Based pricing for Everyday Rewards).

  • Qantas Loyalty: racked up Au$ 270 million profit for the half year (and is aiming for a full-year profit of Au$ 800 million to Au$ 1 billion in 2030), 2 million reward seats were redeemed in the last 6 months and it’s researching a pay-as-you-go Qantas Club monthly subscription.

  • Health insurance loyalty; In the last 10 years, AIA Vitality’s rewards program members have taken 420 billion steps, completed 100,000 health checks and visited partner gyms 3.9 million times while Medibank Live Better rewards members have redeemed over $10 million in rewards in the first half of this financial year.

  • Loyalty platforms: ASX-listed restaurant loyalty provider TASK (Starbucks and McDonald's are clients) has agreed to be acquired by US-based PAR Technology for Au$ 288 million, Accenture Song has acquired Melbourne-based martech consultancy The Lumery and Digital Alchemy has acquired Salesforce consulting shop AFDigital with the new company now called Xenai Digital.

  • Singapore Airlines Kris+ app (with 100,000 downloads in Australia) has about 100 businesses in Sydney and Melbourne offering users up to three miles for every dollar spent. Australia has the second biggest base of KrisFlyer members outside of its home market Singapore.


Loyalty Central is the full guide to the New Zealand and Australian loyalty market. The only place to go for  loyalty solutions and news.


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