Ellipsis Breakfast Series 2019
Show me the money: Effective CX measurement
Sydney: Wednesday 10th April 19
Can you measure the relationship between your CX initiatives and customer value?
There is plenty of evidence that leading CX companies grow faster and make more money - the NPS evidence. It seems to us that the “...and they will buy more & they will stay longer” is silent in many CX projects.
Resonate Solutions and Ellipsis discuss the effectiveness of CX measures as a predictor of sales, and how to prove that investments in CX management generate a greater customer lifetime value
Learn how to use rich customer marketing models, incorporating customer experience and transactional data, to predict behaviour. We also discuss new trends in CX measurement including facial analytics that will only enrich these models.
About the speakers:
- Jeff Carruthers founded Resonate as a CRM consulting and solutions business in 2001 and has steered the business through its evolution from CRM & Social Media to Customer Experience Management. Jeff is highly focused on what makes organisations relevant to contemporary customers – and has a keen eye for technical innovation
- Tim Tyler is a founding Partner of Ellipsis & Company. Tim has over 20 years developing customer centric strategies and successful customer experiences that build customer loyalty, trust and advocacy. Tim believes in making decisions based on data and insights to create measurable value. Tim is former Chairman of Peppers & Rogers
Join us for this interactive breakfast discussion
Date: Wednesday 10th April 19
Time: 7:30am – 9:30am
Place: Ivy Sunroom, 330 George Street Sydney
To register your interest email [email protected]
We look forward to seeing you for breakfast!