We help business thrive through
solving complex customer problems
Loyalty Consulting
Designing and operating loyalty programs with proven methodologies and uncovering their incremental effects and return on investment.
Customer Strategy
Creating customer-centric strategies to help you make better decisions on customer investments.
Data Insights
Bringing clarity & greater certainty to your customer-focused decisions by leveraging internal & external data.
The Journey
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Diagnose
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Design
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Implement
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Operate
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Optimise
Our Clients
We’ve helped many companies on their journey to becoming customer centric.
Here’s a selection of some of our recent successful engagements.
Return on Loyalty®
Why guess when you can know...
Return on Loyalty® helps you clearly measure and improve the ROI of your customer investments.
Perspectives
The Strategic Evolution Beyond Basic ROI
25 June 2025
Loyalty programs were designed to drive growth, but most still operate as cost centers, measured by flawed metrics and running on assumptions. Ellipsis’ Return on Loyalty® replaces this guesswork with always-on performance intelligence,
A Framework for Customer Loyalty Strategy
11 November 2024
We share our on-going search for a way to codify the challenge we all face in ‘A Unified Framework for Customer Loyalty’, a simple guide to help you maximize customer lifetime value.
The Loyalty Tales Complete Edition
07 August 2024
Welcome to our tale of loyalty inspired by the timeless Canterbury Tales! As we celebrate Ellipsis’ first decade and fly into the next, we’ve breathed new life into the library of Ellipsis loyalty stories.
In The Press
The future of automotive loyalty
09 July 2025
We join the latest episode of The Loyalty Podcast, and dive into the unique challenges of automotive loyalty and explore what the future holds for this sector.
The psychology behind customer loyalty
08 July 2025
In this episode of The Agency Podcast by rivyl, Ellipsis CEO David Parsons unpacks the difference between emotional and behavioural loyalty, and why some brands miss the mark.
The psychology behind customer loyalty (1)
08 July 2025
In this episode of The Agency Podcast by rivyl, Ellipsis CEO David Parsons unpacks the difference between emotional and behavioural loyalty, and why some brands miss the mark.