Kogan.com loyalty program profit07 September 2025Kogan.com produced 28.3% of its gross profit in recurring subscription revenues from its loyalty programs Kogan FIRST (Australia) and Mighty Ape PRIMATE (New Zealand). Kogan FIRST produced $51.3 million of revenue (up 17% on FY24 and up 40% on FY23) with 90% of subscribers on an annual plan. A new premium loyalty tier, Kogan FIRST MAX, was launched.Read More
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