Just Group's Just Shop Rewards loyalty program
02 June 2025
Just Group's Just Shop Rewards loyalty program will close on 30 June. From 1 August, the program will merge with Myer One. The change will apply to club members shopping at Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans in-store and online
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MYER is relaunching its loyalty program
29 May 2025
MYER is relaunching its loyalty program, Myer one, which has 4.6 million active members. Starting August, the program will extend to its apparel brands portfolio. Myer also plans to introduce Commonwealth Bank and Virgin Australia as earn partners. By 2027, members will be able to redeem points outside Myer stores. A new tier structure will replace the current model, which currently rewards fewer
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Kiwibank are closing the Air New Zealand Airpoints co-brand credit card
28 May 2025
Kiwibank are closing the Air New Zealand Airpoints co-brand credit card they've offered since 2013 in October of this year. Regulation has increased costs for rewards cards (with more expected this year). Kiwibank notes it would have to reduce rewards or increase interest rates to cater for these. Their view; this would lead to customers who revolve (run a balance) further subsidising rewards
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Virgin Australia in-flight redemptions
28 May 2025
Virgin Australia’s Velocity Frequent Flyer program has introduced in-flight redemptions, letting members use points for snacks and drinks.
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The Australian Turf Club has proposed a loyalty program
28 May 2025
The Australian Turf Club (ATC) has proposed a loyalty program tied to the potential $5B Rosehill Gardens sale, offering 5 years of free membership for all current members, and lifetime membership for those with 20+ years. The initiative aims to address poor race-day attendance and support membership retention and growth
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Inland Revenue NZ Loyalty Program Change
27 May 2025
Inland Revenue NZ last month released a note that determined gift cards and merchandise provided as rewards to members in B2B loyalty programs are income on which they will be taxed
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Adore Beauty Group has launched a new three-tier loyalty program,
27 May 2025
Adore Beauty Group has launched a new three-tier loyalty program, Adore Rewards, offering members product rewards annually, tiered birthday or anniversary bonuses, and free express delivery thresholds based on yearly spend. Existing Adore Society members are automatically enrolled
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The Velocity Frequent Flyer program is the third largest in Australia
26 May 2025
Virgin Australia's Velocity Frequent Flyer program is the third largest in Australia, with 11 million members and 80 partnerships.
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Myer One Loyalty Program
26 May 2025
MYER’s loyalty program, Myer One, has a record 4.6 million active members and a 79% tag rate
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Uber Dine Out in Sydney
19 May 2025
Uber says its strategy to build loyalty includes combining Uber Ride and Eats through Uber One membership. In June, it will pilot Dine Out in Sydney, a partnership with OpenTable offering in-person restaurant bookings, further expanding the app’s ecosystem
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IKEA Family loyalty program
18 May 2025
IKEA Australia reports four million members in its IKEA Family loyalty program across 10 stores nationwide
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AAMI's Driver Rewards program
15 May 2025
AAMI's Driver Rewards program in the AAMI app uses telematics to reward safer driving behaviour. Since the app’s launch in 2022, 39% of drivers gradually improved their safe driving score
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Air New Zealand Elite Plus Tier
13 May 2025
Air New Zealand will introduce a new ‘Elite Plus’ tier to its Airpoints loyalty program for its most valuable flyers, with full details expected within the next six month
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Woolworths Group has partnered with Chargefox
13 May 2025
Woolworths Group has partnered with Chargefox to allow Everyday Rewards members to earn points when charging EVs at 25 Woolworths stores across four states via the Chargefox app
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DoorDash has partnered with Virgin Australia’s Velocity Frequent Flyer program
13 May 2025
DoorDash has partnered with Virgin Australia’s Velocity Frequent Flyer program, allowing members to earn points on food, grocery and other essential deliveries. Velocity has over 13 million members
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Everyday Rewards Delivery Unlimited Subscription
12 May 2025
Woolworths Group will remove the double Everyday Rewards point benefit from its Delivery Unlimited subscription starting 1 June. Subscribers will continue to earn standard points and retain other delivery benefits.
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Virgin Australia’s new partnership with CarTrawler
12 May 2025
Virgin Australia’s Velocity Frequent Flyer members can now earn and redeem points on car rentals through a new partnership with CarTrawler. The Velocity program now exceeds 13 million members
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Coles Simply Liquorland Program
11 May 2025
Coles Group announced the national rollout of the ‘Simply Liquorland’ program. Consolidating its liquor banners under one brand. It will also align product range, promotions, the Flybuys loyalty program and omnichannel services across the portfolio
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Cashrewards Retail Media
06 May 2025
Cashrewards’ retail media arm, Circuit Media, now reaches 2.5 million engaged members and has onboarded major brands like Chemist Warehouse and Estée Lauder. Following a successful FY24 launch, Circuit has introduced a Supplier Funded Offers model to scale partner engagement
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Woolworths Group will remove the 10% BIG W discount from its Everyday Extra subscription
01 May 2025
From 1 June, Woolworths Group will remove the 10% BIG W discount from its Everyday Extra subscription and replace it with members-only monthly BIG W deals. The 10% Woolworths discount and double points at Woolworths and BIG W remai
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Chemist Warehouse has launched Australia’s first in-store Pay by Bank via QR code
01 May 2025
Chemist Warehouse has launched Australia’s first in-store Pay by Bank via QR code, letting customers bypass card fees. In partnership with ShopBack and Banked :, shoppers can now earn cashback and rewards when paying this way
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Otto has launched a rewards program
29 April 2025
Otto NZ has launched a rewards program with four games, where users earn tokens by hitting small financial goals and redeem them for
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The NRMA Rewards app
22 April 2025
The NRMA Rewards app has one million sessions each month
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Qantas has added Lotte Duty Free as an earn partner
21 April 2025
Qantas has added Lotte Duty Free as an earn partner in Melbourne, Brisbane and Sydney
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AMP Bank has partnered with Qantas
15 April 2025
AMP Bank has partnered with Qantas to allow customers to earn 1 Qantas Point for every $10 held in AMP’s Everyday Account or Everyday Business Account, up to a $5 million balance. Points are calculated and deposited monthly based on average monthly balances
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Virgin Australia tightens loyalty ties with Qatar Airways
09 April 2025
Virgin Australia tightens loyalty ties with Qatar Airways. Velocity members get US$20 dining vouchers at Doha and new tier benefits. Forever Gold and Platinum Plus tiers land in October
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MECCA Brands loyalty program
08 April 2025
MECCA Brands loyalty program is strong. 2.9 million of its 4.5 million customers nationwide are Beauty Loop members
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Coles Liquor rebrand brings all stores under Liquorland, with Flybuys at the core
08 April 2025
Coles Liquor rebrand brings all stores under Liquorland, with Flybuys at the core. A 14-store pilot saw a 16% brand awareness boost and 30% more frequent shopping. More stores will be transformed by end-2025
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Woolworths customers can now earn Everyday Rewards points for telehealth consults
08 April 2025
Woolworths customers can now earn Everyday Rewards points for telehealth consults, following a $6M Healthylife-led investment in Hola Health
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The ACCC and supermarket loyalty programs
07 April 2025
The ACCC says supermarket loyalty programs may be nudging Aussies to overspend without realising it. It’s calling for clearer customer information and recommends a full review by 2028
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Lune Croissanterie has launched Lune Passport
07 April 2025
Lune Croissanterie has launched Lune Passport, a digital loyalty program rewarding 1 zont mile per $1 on food and 2 per $1 on retail. Members unlock $10 off at 200 miles and bonus perks. Sign-up includes 75 bonus miles.
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Virgin Australia’s revamped Velocity rewards program
06 April 2025
Virgin Australia’s revamped Velocity rewards program now ties status credits directly to airfare spend. Members will earn 1 credit per $12 spent (Economy Choice/Flex/Business) and per $24 (Economy Lite).
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Coles Plus and Coles Plus Saver Subscription Programs
01 January 0001
Coles Group has structured its Coles Plus and Coles Plus Saver subscriptions to offer double Flybuys points, unlimited delivery on qualifying orders, and 10% off one grocery shop per month
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