More Rewards loyalty program
More Rewards loyalty program 23 June 2025 Liquor Marketing Group has rolled out its More Rewards loyalty program nationally with New South Wales last to go live. There's now 40,000 program members accounting for up to 28% of sales in some stores. The program runs on the Zen Global platform that LMG acquired in 2022. Read More
Zhik Club Rewards Program
Zhik Club Rewards Program 23 June 2025 Zhik Pty Ltd is launching the Zhik Club Rewards Program for Australian Sailing Affiliated clubs offering 25% discount on gear for club use and 5% discount for club members plus 10% credit to the club on member purchases. Read More
pay.com.au loyalty
pay.com.au loyalty 23 June 2025 pay.com.au, founded in 2020, lets businesses earn points on their expenses (including ATO bills, rent, supplier invoices and payroll). Those points can be transferred to 10 airlines (including Qantas and Velocity Frequent Flyer) and three hotel programs. Read More
Target Australia will close its Target Shop+ App Reward
Target Australia will close its Target Shop+ App Reward 19 June 2025 Target Australia will close its Target Shop+ App Rewards program on 21 July and focus on Wesfarmers OneDigital's OnePass and Flybuys. Shop+ predates OnePass and was designed to encourage shoppers to download the Target app and create an account. Just Group will also close its program at the end of June and its brands (Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans) will join MYER One Read More
Hump Club loyalty program
Hump Club loyalty program 18 June 2025 Thirsty Camel Bottleshops will this month roll out the third evolution of its Hump Club loyalty program. Hump Club loyalty transactions have doubled in the last 12 months. The upgrade will leverage gamification. Read More
Commonwealth Bank's new retail media network CommBank Connect
Commonwealth Bank's new retail media network CommBank Connect 17 June 2025 Commonwealth Bank's new retail media network CommBank Connect utilises CBA's 600 branches, 1,800 ATMs and 2,000 digital screens in branch. Though the bank's Quantium partnership, it has 365 audience segments and has delivered 418 million partnership impressions since October 2024. Read More
Virgin Australia now has 13 million members in its Velocity Frequent Flyer progra
Virgin Australia now has 13 million members in its Velocity Frequent Flyer progra 16 June 2025 Virgin Australia now has 13 million members in its Velocity Frequent Flyer program. In its partnership with Qatar Airways, starting 1 October, Velocity members will earn the same number of Status Credits on Virgin Australia’s Australia-to-Doha flights as on Qatar Airways marketed and operated flights on the same routes. Read More
Amazon's Business Prime B2B loyalty program
Amazon's Business Prime B2B loyalty program 15 June 2025 Amazon's Business Prime B2B loyalty program is launching in Australia. Business Prime is a play on Amazon’s Prime subscription service and adds business-focused tools and discounts to standard Prime shipping benefits. Read More
Everyday Rewards members
Everyday Rewards members 10 June 2025 Woolworths Group's active Everyday Rewards members have increased to 10.3 million up 600,000 YOY (active = members scanning at any Woolworths Group banner or Everyday Rewards partner in the last 12 months). It had weekly active app users of 2.1 million in the quarter. Scan rate hit 58.2% (up 143 bps) and tag rate increased 125 bps Read More
Metcash's retail media network
Metcash's retail media network 10 June 2025 Metcash's retail media network LocalEyes is targeting $30m in EBIT by 2029. Retailer media in Australia is expected to take $3bn in marketing budgets by the end of 2025. Read More
Wesfarmers Loyalty
Wesfarmers Loyalty 09 June 2025 Wesfarmers is developing deeper customer insights across its 12.5 million unique customers in a shared data asset to drive personalization and cross-shopping of its brands. 65% of Wesfarmers sales are to known customers (they have 6 million known and contactable customers). Read More
Woolworths Group Loyalty
Woolworths Group Loyalty 08 June 2025 Woolworths Group used a quarter of its $400m in targeted cost savings to lower prices for 400 supermarket products in May. ALDI Stores Australia responded with price reductions and now Coles Group has launched its own price and loyalty promotion. Its winter promotion reduces prices on 300 grocery items and its added 10 times Flybuys earning on 800 items during June. Read More
David Jones loyalty program,
David Jones loyalty program, 04 June 2025 David Jones loyalty program, set to launch later this year with a goal of 5 million members, will let members earn either David Jones points or Qantas points. 63% of their current 3.7 million customers are members of Qantas Frequent Flyer. David Jones (owned by Anchorage Capital Partners) is investing $75 million in its digital channels including an app launched in October which now has 140,000 us Read More
Yello Loyalty Program
Yello Loyalty Program 04 June 2025 Commonwealth Bank relaunched its whole of bank loyalty program Yello on 4th June. Customers can now get up to $460 in cashback annually on the bank’s products, up to $680 in discounts on mobile, NBN and electricity and cashback and discounts on retail spending at the likes of Coles Group, JB Hi-Fi and Chemist Warehouse. Read More
Just Group's Just Shop Rewards loyalty program
Just Group's Just Shop Rewards loyalty program 02 June 2025 Just Group's Just Shop Rewards loyalty program will close on 30 June. From 1 August, the program will merge with Myer One. The change will apply to club members shopping at Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans in-store and online Read More
MYER is relaunching its loyalty program
MYER is relaunching its loyalty program 29 May 2025 MYER is relaunching its loyalty program, Myer one, which has 4.6 million active members. Starting August, the program will extend to its apparel brands portfolio. Myer also plans to introduce Commonwealth Bank and Virgin Australia as earn partners. By 2027, members will be able to redeem points outside Myer stores. A new tier structure will replace the current model, which currently rewards fewer Read More
Kiwibank are closing the Air New Zealand Airpoints co-brand credit card
Kiwibank are closing the Air New Zealand Airpoints co-brand credit card 28 May 2025 Kiwibank are closing the Air New Zealand Airpoints co-brand credit card they've offered since 2013 in October of this year. Regulation has increased costs for rewards cards (with more expected this year). Kiwibank notes it would have to reduce rewards or increase interest rates to cater for these. Their view; this would lead to customers who revolve (run a balance) further subsidising rewards Read More
Virgin Australia in-flight redemptions
Virgin Australia in-flight redemptions 28 May 2025 Virgin Australia’s Velocity Frequent Flyer program has introduced in-flight redemptions, letting members use points for snacks and drinks. Read More
The Australian Turf Club has proposed a loyalty program
The Australian Turf Club has proposed a loyalty program 28 May 2025 The Australian Turf Club (ATC) has proposed a loyalty program tied to the potential $5B Rosehill Gardens sale, offering 5 years of free membership for all current members, and lifetime membership for those with 20+ years. The initiative aims to address poor race-day attendance and support membership retention and growth Read More
Inland Revenue NZ Loyalty Program Change
Inland Revenue NZ Loyalty Program Change 27 May 2025 Inland Revenue NZ last month released a note that determined gift cards and merchandise provided as rewards to members in B2B loyalty programs are income on which they will be taxed Read More
Adore Beauty Group has launched a new three-tier loyalty program,
Adore Beauty Group has launched a new three-tier loyalty program, 27 May 2025 Adore Beauty Group has launched a new three-tier loyalty program, Adore Rewards, offering members product rewards annually, tiered birthday or anniversary bonuses, and free express delivery thresholds based on yearly spend. Existing Adore Society members are automatically enrolled Read More
The Velocity Frequent Flyer program is the third largest in Australia
The Velocity Frequent Flyer program is the third largest in Australia 26 May 2025 Virgin Australia's Velocity Frequent Flyer program is the third largest in Australia, with 11 million members and 80 partnerships. Read More
Myer One Loyalty Program
Myer One Loyalty Program 26 May 2025 MYER’s loyalty program, Myer One, has a record 4.6 million active members and a 79% tag rate Read More
Uber Dine Out in Sydney
Uber Dine Out in Sydney 19 May 2025 Uber says its strategy to build loyalty includes combining Uber Ride and Eats through Uber One membership. In June, it will pilot Dine Out in Sydney, a partnership with OpenTable offering in-person restaurant bookings, further expanding the app’s ecosystem Read More
IKEA Family loyalty program
IKEA Family loyalty program 18 May 2025 IKEA Australia reports four million members in its IKEA Family loyalty program across 10 stores nationwide Read More
AAMI's Driver Rewards program
AAMI's Driver Rewards program 15 May 2025 AAMI's Driver Rewards program in the AAMI app uses telematics to reward safer driving behaviour. Since the app’s launch in 2022, 39% of drivers gradually improved their safe driving score Read More
Air New Zealand Elite Plus Tier
Air New Zealand Elite Plus Tier 13 May 2025 Air New Zealand will introduce a new ‘Elite Plus’ tier to its Airpoints loyalty program for its most valuable flyers, with full details expected within the next six month Read More
Woolworths Group has partnered with Chargefox
Woolworths Group has partnered with Chargefox 13 May 2025 Woolworths Group has partnered with Chargefox to allow Everyday Rewards members to earn points when charging EVs at 25 Woolworths stores across four states via the Chargefox app Read More
DoorDash has partnered with Virgin Australia’s Velocity Frequent Flyer program
DoorDash has partnered with Virgin Australia’s Velocity Frequent Flyer program 13 May 2025 DoorDash has partnered with Virgin Australia’s Velocity Frequent Flyer program, allowing members to earn points on food, grocery and other essential deliveries. Velocity has over 13 million members Read More
Everyday Rewards Delivery Unlimited Subscription
Everyday Rewards Delivery Unlimited Subscription 12 May 2025 Woolworths Group will remove the double Everyday Rewards point benefit from its Delivery Unlimited subscription starting 1 June. Subscribers will continue to earn standard points and retain other delivery benefits. Read More
Virgin Australia’s new partnership with CarTrawler
Virgin Australia’s new partnership with CarTrawler 12 May 2025 Virgin Australia’s Velocity Frequent Flyer members can now earn and redeem points on car rentals through a new partnership with CarTrawler. The Velocity program now exceeds 13 million members Read More
Coles Simply Liquorland Program
Coles Simply Liquorland Program 11 May 2025 Coles Group announced the national rollout of the ‘Simply Liquorland’ program. Consolidating its liquor banners under one brand. It will also align product range, promotions, the Flybuys loyalty program and omnichannel services across the portfolio Read More
Cashrewards Retail Media
Cashrewards Retail Media 06 May 2025 Cashrewards’ retail media arm, Circuit Media, now reaches 2.5 million engaged members and has onboarded major brands like Chemist Warehouse and Estée Lauder. Following a successful FY24 launch, Circuit has introduced a Supplier Funded Offers model to scale partner engagement Read More
Woolworths Group will remove the 10% BIG W discount from its Everyday Extra subscription
Woolworths Group will remove the 10% BIG W discount from its Everyday Extra subscription 01 May 2025 From 1 June, Woolworths Group will remove the 10% BIG W discount from its Everyday Extra subscription and replace it with members-only monthly BIG W deals. The 10% Woolworths discount and double points at Woolworths and BIG W remai Read More
Chemist Warehouse has launched Australia’s first in-store Pay by Bank via QR code
Chemist Warehouse has launched Australia’s first in-store Pay by Bank via QR code 01 May 2025 Chemist Warehouse has launched Australia’s first in-store Pay by Bank via QR code, letting customers bypass card fees. In partnership with ShopBack and Banked :, shoppers can now earn cashback and rewards when paying this way Read More
Otto has launched a rewards program
Otto has launched a rewards program 29 April 2025 Otto NZ has launched a rewards program with four games, where users earn tokens by hitting small financial goals and redeem them for Read More
The NRMA Rewards app
The NRMA Rewards app 22 April 2025 The NRMA Rewards app has one million sessions each month Read More
Qantas has added Lotte Duty Free as an earn partner
Qantas has added Lotte Duty Free as an earn partner 21 April 2025 Qantas has added Lotte Duty Free as an earn partner in Melbourne, Brisbane and Sydney Read More
AMP Bank has partnered with Qantas
AMP Bank has partnered with Qantas 15 April 2025 AMP Bank has partnered with Qantas to allow customers to earn 1 Qantas Point for every $10 held in AMP’s Everyday Account or Everyday Business Account, up to a $5 million balance. Points are calculated and deposited monthly based on average monthly balances Read More
Virgin Australia tightens loyalty ties with Qatar Airways
Virgin Australia tightens loyalty ties with Qatar Airways 09 April 2025 Virgin Australia tightens loyalty ties with Qatar Airways. Velocity members get US$20 dining vouchers at Doha and new tier benefits. Forever Gold and Platinum Plus tiers land in October Read More
MECCA Brands loyalty program
MECCA Brands loyalty program 08 April 2025 MECCA Brands loyalty program is strong. 2.9 million of its 4.5 million customers nationwide are Beauty Loop members Read More
Coles Liquor rebrand brings all stores under Liquorland, with Flybuys at the core
Coles Liquor rebrand brings all stores under Liquorland, with Flybuys at the core 08 April 2025 Coles Liquor rebrand brings all stores under Liquorland, with Flybuys at the core. A 14-store pilot saw a 16% brand awareness boost and 30% more frequent shopping. More stores will be transformed by end-2025 Read More
Woolworths customers can now earn Everyday Rewards points for telehealth consults
Woolworths customers can now earn Everyday Rewards points for telehealth consults 08 April 2025 Woolworths customers can now earn Everyday Rewards points for telehealth consults, following a $6M Healthylife-led investment in Hola Health Read More
The ACCC and supermarket loyalty programs
The ACCC and supermarket loyalty programs 07 April 2025 The ACCC says supermarket loyalty programs may be nudging Aussies to overspend without realising it. It’s calling for clearer customer information and recommends a full review by 2028 Read More
Lune Croissanterie has launched Lune Passport
Lune Croissanterie has launched Lune Passport 07 April 2025 Lune Croissanterie has launched Lune Passport, a digital loyalty program rewarding 1 zont mile per $1 on food and 2 per $1 on retail. Members unlock $10 off at 200 miles and bonus perks. Sign-up includes 75 bonus miles. Read More
Virgin Australia’s revamped Velocity rewards program
Virgin Australia’s revamped Velocity rewards program 06 April 2025 Virgin Australia’s revamped Velocity rewards program now ties status credits directly to airfare spend. Members will earn 1 credit per $12 spent (Economy Choice/Flex/Business) and per $24 (Economy Lite). Read More
Coles Plus and Coles Plus Saver Subscription Programs
Coles Plus and Coles Plus Saver Subscription Programs 01 January 0001 Coles Group has structured its Coles Plus and Coles Plus Saver subscriptions to offer double Flybuys points, unlimited delivery on qualifying orders, and 10% off one grocery shop per month Read More
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