Loyalty News

Daily loyalty industry news, just the facts and new updates. Get concise, no-fluff coverage of what’s happening in the loyalty world.
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Revolut has launched RevPoints rewards
Revolut has launched RevPoints rewards
Revolut has launched its RevPoints rewards scheme in New Zealand, enabling customers to earn loyalty points on everyday spending which are redeemable in the Revolut app
Independent Brands Australia loyalty program
Independent Brands Australia loyalty program
Independent Brands Australia loyalty programs deliver member prices and points at Cellarbrations, The-Bottle-O and Porters. In 2026 they will also launch IGA Supermarkets Rewards for IGA liquor retailers. The Metcash Retail Media Network, Local Eyes, has 100 screens in their liquor stores
One New Zealand adds Dosh in the program
One New Zealand adds Dosh in the program
One New Zealand has extended it's One Wallet program to add Dosh New Zealand. Customers earn 1% cashback in Phone Dollars on eligible spend via the One NZ Dosh Visa debit card, with a NZ$1,700 Phone Dollar incentive offered on home-loans, refinance or re-fixes.
Qantas Rewarding Gym Membership
Qantas Rewarding Gym Membership
Qantas Frequent Flyer has added Goodlife Health Clubs (90 gyms) and Fitness First Australia (45 gyms) rewarding new gym memberships with Qantas points.
Luxury Escapes co-branded credit card
Luxury Escapes co-branded credit card
Luxury Escapes will launch a co-branded credit card through MONEYME to reward their members
 Myer One loyalty members
Myer One loyalty members
Beauty is a key growth category for MYER with more than 50% of new Myer One loyalty program members being under 35. Myer One gives Myer insights into what customers like and want (and also what they don't). Younger shoppers tend to shop across a wider range of brands
LoungePair has expanded its lounge access
LoungePair has expanded its lounge access
LoungePair has expanded its loyalty-linked lounge access network by adding Auckland Airport’s Strata Lounge and securing Vietnam Airlines’ Lotusmiles frequent flyer program as a platform customer, extending access to 1,400 lounges globally
Smart Loyalty has partnered with NZ Safety Blackwoods,
Smart Loyalty has partnered with NZ Safety Blackwoods,
Smart Loyalty has partnered with NZ Safety Blackwoods, allowing members to earn points on eligible safety, workwear and PPE purchases
Marriott International has selected Australia
Marriott International has selected Australia
Marriott International has selected Australia for the world’s first Ritz-Carlton Lodge. There are 260 million Marriott Bonvoy members globally
Star Alliance comprises 25 member airlines
Star Alliance comprises 25 member airlines
Frequent flyer alliances diverge on network reach and redemption design. Star Alliance comprises 25 member airlines. Star Alliance enables points-based bookings and upgrades across all member airlines, a capability Oneworld has yet to implement consistently across its network
AGL Energy has a new rewards program
AGL Energy has a new rewards program
AGL Energy has rolled out a rewards program that offers bill discounts to households and businesses that reduce electricity use during peak demand periods, using smart meter data to identify lower consumption
ShopBack, valued at US$1 billion, is weighing an ASX listing
ShopBack, valued at US$1 billion, is weighing an ASX listing
Westpac-backed rewards platform ShopBack, valued at US$1 billion, is weighing an ASX listing. Westpac invested US$30 million in 2022, with the business now generating US$5 billion in annual sales through its loyalty marketplace
MYER’s Myer One loyalty program has 4.7 million active members
MYER’s Myer One loyalty program has 4.7 million active members
MYER’s Myer One loyalty program has 4.7 million active members, having added 826,000 in the past year, more than half of them under 35, following a recent program revamp.
Qantas has tightened Emirates Classic Flight Reward redemptions,
Qantas has tightened Emirates Classic Flight Reward redemptions,
Qantas has tightened Emirates Classic Flight Reward redemptions, marking the second devaluation in seven months. From 21 January, children under 9 will not be permitted to fly Emirates First using Qantas Points. From 18 February, only Qantas Silver members can redeem points for Emirates First Class. And from 31 March, points required for all Emirates Classic Flight Rewards will increase by 5 - 30%.
HeyMax has raised US$11 million in a Series A round
HeyMax has raised US$11 million in a Series A round
Loyalty and rewards platform HeyMax has raised US$11 million in a Series A round to support expansion of its partnership network in Australia, Singapore, Japan and Taiwan. HeyMax’s 150,000 users earn “Max Miles,” which can be converted into airline miles or hotel points
Scenic  will launch a unified loyalty program
Scenic will launch a unified loyalty program
Scenic - Luxury Cruises & Tours will launch a unified loyalty program, Scenic & Emerald Rewards, on 10 February, combining its existing Scenic Club and EmeraldEXPLORER schemes. The program will simplify tiering for members, with full details to be unveiled at launch
Public servants will retain Qantas Frequent Flyer status credits
Public servants will retain Qantas Frequent Flyer status credits
Public servants will retain Qantas Frequent Flyer status credits on official travel after the Department of Finance declined Virgin Australia’s bid to change the policy, though airlines have been instructed to exclude public sector travellers from double status credit promotions under upcoming tender guideline
ACCC & supermarket pricing
ACCC & supermarket pricing
The ACCC has opened a public consultation on new transparency rules for supermarket pricing, promotions and loyalty schemes, including a proposal requiring chains to provide loyalty members with a six-monthly summary of their participation
rhode skin has partnered exclusively with MECCA Brands
rhode skin has partnered exclusively with MECCA Brands
rhode skin has partnered exclusively with MECCA Brands for its Australasian launch in February, providing access to the retailer’s Beauty Loop loyalty program, which has 4.3 million members
Pet Depot has partnered with Cashpoints
Pet Depot has partnered with Cashpoints
Pet Depot has partnered with Cashpoints, allowing customers to earn 1 Cashpoint per $1NZD spen
Frequent flyer points lost value in 2025
Frequent flyer points lost value in 2025
Frequent flyer points lost value in 2025 following program changes across major airlines. Virgin Australia increased the Velocity Points required for rewards flights and cut earn rates on paid fares by 20%, while Qantas increased points required for domestic redemptions by 15% and international redemptions by 20%
Caltex Australia has partnered with World360 Rewards,
Caltex Australia has partnered with World360 Rewards,
Caltex Australia has partnered with World360 Rewards, Flight Centre Travel Group's newly launched loyalty program, allowing Caltex Rewards members to convert their points into World360 Rewards points redeemable across flights, accommodation, experiences and a rewards store.
Air New Zealand’s Airpoints Members
Air New Zealand’s Airpoints Members
Air New Zealand’s Airpoints loyalty program has more than 5 million members
Qantas Frequent Flyer has slipped behind Virgin Australia’s
Qantas Frequent Flyer has slipped behind Virgin Australia’s
Qantas Frequent Flyer has slipped behind Virgin Australia’s Velocity on value per point following an August devaluation, which cut Qantas points from 1.8c to 1.6c, while Velocity held at 1.7c. At the lower end of the scale sits Air New Zealand Airpoints, valued at 1c per point
Geotab has launched Vitality
Geotab has launched Vitality
Geotab has launched Vitality, a driver-engagement platform that links safe driving to rewards. The app provides live performance feedback and awards points for smooth driving, with drivers earning vouchers redeemable at retailers including Bunnings and Coles Group when they meet weekly goals.
The Commerce Commission has capped interchange fees
The Commerce Commission has capped interchange fees
Since 1 December, the Commerce Commission has capped interchange fees on domestic Visa and Mastercard payments, with foreign-issued card caps taking effect in May 2026. BNZ will devalue its rewards program from 3 February, reducing cashback from $1.28 to 94c per 200 points, while Kiwibank has discontinued its Airpoints credit card partnership.
TerryWhite Chemmart is rolling out in-pharmacy digital screen
TerryWhite Chemmart is rolling out in-pharmacy digital screen
TerryWhite Chemmart is rolling out in-pharmacy digital screens in its first 100 stores by early 2026, the initial phase of expanding its TWC Connect retail-media network across all 620 locations
Australian United Retailers Ltd. has launched a new loyalty program
Australian United Retailers Ltd. has launched a new loyalty program
Australian United Retailers Ltd. has launched a new loyalty program, Truly Local, for their 170 stores of their stores and more to follow. The program operates on the Lobyco platform. 51,000 customers have downloaded the loyalty program app.
IKEA Australia’s loyalty program
IKEA Australia’s loyalty program
IKEA Australia’s loyalty program IKEA Family has 4 million members. Members earn digital reward keys redeemable for discounts and free meal
David Jones has overhauled its loyalty and store-format strateg
David Jones has overhauled its loyalty and store-format strateg
David Jones has overhauled its loyalty and store-format strategy as part of a $250 million revamp, launching an earn-and-burn rewards program offering either retailer points or Qantas Frequent Flyer points. A $60 million tech upgrade produced a new website and shopping app, serving as the loyalty program’s core, enabling members to link accounts, track points and access personalised offers