Flybuys swipe rates are up 6%
25 September 2025
Flybuys active members have increased by 4.4% in 2025 and swipe rates are up 6%. Customers redeeming Flybuys points through 50% shareholder Coles Group supermarkets increased by 13.3% last financial year with $413m worth of points redeemed by customers at Coles checkouts (up from $384m in 2023 and $134m in 2020). Losses have reduced to $10m from a loss of $36m in 2024 ($26.85m in 2023).
The Pharmacy Guild of Australia has acquired Member Benefits Australia from StrongRoom AI
25 September 2025
The Pharmacy Guild of Australia has acquired Member Benefits Australia from StrongRoom AI. Guild members will have access to MBA’s loyalty program benefits including discounts, financial services and professional development offerings. All existing MBA staff, customer and supplier partnerships will continue under the new ownership.
MYER's Myer One loyalty program increased active customers by 6.9%
23 September 2025
MYER's Myer One loyalty program increased active customers by 6.9% to a record 4.7 million members. Myer said: “The tiers are really important to make sure that we have strive in the program. That means that customers have a clear ambition to be a gold or a platinum level within the program.
Qantas and David Jones have launched a joint loyalty program
23 September 2025
Qantas and David Jones have launched a joint loyalty program today allowing shoppers to earn or redeem either David Jones Rewards points or Qantas Points. For every $1 spent, members can select 3 David Jones points or 1 Qantas frequent flyer point, with flexibility to switch between both currencies on each purchase via the David Jones app.
Virgin Australia’s Velocity Frequent Flyer program has expanded its 2 year old partnership with MYER
22 September 2025
Virgin Australia’s Velocity Frequent Flyer program has expanded its 2 year old partnership with MYER to allow members to use Velocity points for in-store purchases from this week. Velocity members could expect a “value” of about half a cent for each point transacted at Myer. Virgin's full year results revealed 30% of Velocity points earned were not redeemed in the same 12 month period.
Tasmania's Recycle Rewards program
21 September 2025
Tasmania's Recycle Rewards program provides a 10 cent refund for every eligible drink container returned. In the four months since launch, locals have returned 30 million containers.
Cashrewards, which is closing, had 2.5 million members
21 September 2025
Cashrewards, which is closing, had 2.5 million members. Members should withdraw their funds by October 24 and submit any transaction queries by October 10. Cashrewards intends to repay all customers. Available funds will be transferred to the linked bank account if members miss the October deadline.
All withdrawal claims must be received by December 12
Coles Group, Woolworths Group and Wesfarmers are "morphing from grocers into data platforms".
21 September 2025
Coles Group, Woolworths Group and Wesfarmers are "morphing from grocers into data platforms". Retail media has become core to Coles’ strategy with Coles 360 growing 13.5%. Flybuys active users hit 9.9m, with Coles Plus membership doubled boosting swipe and redemption rates. Woolworths Group retail media unit revenues are up 19.5% with 20,000 in-store point of sales screen.
THE ICONIC has launched a new loyalty program called Front Row
21 September 2025
THE ICONIC has launched a new loyalty program called Front Row. 2 million existing customers will be assigned a tier from October based on their last 12 months of activity. It was developed with input from 50,000 members of The Iconic’s Inner Circle community.
IGA Supermarkets has launched IGA Rewards Cash Back
18 September 2025
IGA Supermarkets has launched IGA Rewards Cash Back. Once a shopper has earned $20 a digital Visa IGA Rewards Card is used to purchase eligible items in their next shop at participating IGA stores. IGA Cash Back excludes tobacco and tobacco-related products, lottery products, stamps and gift cards.
Qantas Loyalty revenue
17 September 2025
Qantas Loyalty revenue was up 11% to $2.9 billion producing an EBIT of $556 (a 19.4% operating margin). This EBIT's expected to grow 10% to 12% in FY26.
Members:
🔹17.6 million Qantas members
🔹8% growth in active members (vs FY 24. Active is earned or redeemed points in the last 12 months).
🔹25% of members who redeem for the new Classic Plus offering hadn't redeemed for a flight in the previous
Qantas Frequent Flyer ranked 17th of 59 airline frequent flyer programs
17 September 2025
In an international survey of 59 airline frequent flyer programs, Qantas Frequent Flyer was ranked 17th (up from 24th last year). Virgin Australia’s Velocity Frequent Flyer was not included in the analysis because membership is restricted to people in Australia or New Zealand.
Qantas Loyalty recorded $2.9 billion in revenue
17 September 2025
Qantas Loyalty recorded $2.9 billion in revenue and $556 million in EBIT last financial year, with 17.6 million Frequent Flyers. Revenue is up from last year's $2.5 billion and $1.5 billion prior to the COVID-19 pandemic. Barrenjoey expects revenue to increase to $3.9 billion in the coming three financial years to be Qantas's 2nd biggest earner behind its Qantas domestic business in FY28.
Telco One New Zealand's wallet program
16 September 2025
Telco One New Zealand's wallet program is now available to all in New Zealand whether they're a customer of One or not. All New Zealanders over 18 with a domestic mobile number now have a One wallet with a credit spendable on a new One phone.
NAB Goodies
16 September 2025
Members of the NAB Goodies merchant offers program now have access to monthly discounts on NBN and mobile through telco Mate. The monthly discount is available as long as customers remain with NAB. NAB has returned $8 million to customers since launching Goodies.
ANZ owned Cashrewards is closing
10 September 2025
ANZ owned Cashrewards is closing. Originally independent, Cashrewards was acquired by Big 4 Bank ANZ as its bank wide loyalty offering eschewing a Buy Now Pay Later (BNPL) investment and calling it "Buy Now Save Now". ANZ launched their $100 million takeover bid in October 2021. The stated goal was to integrate Cashrewards into the ANZ app and give premium cash back offers to its 4.7 million card
The Australian Banking Association response to the RBA
10 September 2025
The Australian Banking Association and major banks plan to respond to the Reserve Bank of Australia's proposed ban on credit card surcharges and lower interchange fees by shortening interest-free periods and increasing rates or fees. The RBA estimates the changes would reduce bank revenues by $900 million annually
Adore Beauty Group now has 440,000 active members
09 September 2025
Adore Beauty Group now has 440,000 active members in its recently launched Adore Rewards tiered loyalty program (active is not defined). The program's intended to increase Life Time Value, order frequency and basket size.
Telstra Plus loyalty program
09 September 2025
There are 6.1 million members of the Telstra Plus loyalty program.
Endeavour Group Loyalty Report
09 September 2025
Endeavour Group reports;
🔹Dan Murphy's - 5.5 million MyDan's loyalty program members with an 84% scan rate and an average $16 saving per member each time they shop (saving per basket)
🔹ALH Hotels - 480,000 active members in the pub+ loyalty program (active not defined). These members account for 25% of food and beverage transactions
Qantas has reduced the redemption value of points in its Classic Plus Rewards scheme from 1.5¢ to 1.25¢ per point for premium economy and business class seats. The change affects redemptions on both domestic and international routes.
American Express has become the latest to devalue rewards points
09 September 2025
American Express has become the latest to devalue rewards points, announcing changes to its Membership Rewards program that will increase the number of points required for international airline transfers. From 15 December 2025, transfer rates to six airline partners will shift from 2:1 to 3:1, while Emirates Skywards will move from 3:1 to 4:1.
David Jones and BWS have partnered with ecommerce technology firm Rokt
09 September 2025
David Jones and BWS have partnered with ecommerce technology firm Rokt. They'll use Rokt's technology to deliver non-endemic brand offers on their order confirmation pages. THE ICONIC is expanding its existing partnership with Rokt to include post-purchase offers.
Velocity Frequent Flyer annual results
08 September 2025
Velocity Frequent Flyer (the frequent flyer program of Virgin Australia) announced its annual results:
🔹Underlying revenue was $450 million (up 10% or $41 million).
🔹Underlying EBIT was $127 million (up $12 million).
🔹There were 900,000 new members
🔹14% growth in external billings
🔹12% growth in active members
Adairs Retail Group has 1 million paying members of its Linen Lovers program. In July it announced a partnership with Qantas Frequent Flyer in which Linen Lovers members earn Qantas points. Adairs expects the partnership and incremental cost of points to deliver increased market share, higher average transaction values, customer acquisition and increased frequency
ShopBack is driving $4 billion in sales
08 September 2025
ShopBack is driving $4 billion in sales annually for online retailers in Australia and New Zealand. That's growing at 40% YOY.
Kogan.com loyalty program profit
07 September 2025
Kogan.com produced 28.3% of its gross profit in recurring subscription revenues from its loyalty programs Kogan FIRST (Australia) and Mighty Ape PRIMATE (New Zealand). Kogan FIRST produced $51.3 million of revenue (up 17% on FY24 and up 40% on FY23) with 90% of subscribers on an annual plan. A new premium loyalty tier, Kogan FIRST MAX, was launched.
Super Retail Group reported the performance of its loyalty programs
04 September 2025
Super Retail Group reported the performance of its loyalty programs. At a group level, they now have 12.5 million active loyalty members (up 1 million with active defined as having a purchase in the last 12 months). Loyalty program members have an NPS of 71 (up 2 points from 69) and members contribute 79% of sales (up from 77% last year).
Medibank reported on its Live Better rewards program in in it's annual results. 931,000 customers (up from 823,000 last year) participated in Live Better claiming $32.8 million in rewards (up from $24.3 million last year). That figure includes the value of rewards claimed with partners (such as partner products and vouchers) and health cover rewards (such as savings on premiums).
Wesfarmers reported that Flybuys now has 9.9 million active members
03 September 2025
Wesfarmers reported that Flybuys now has 9.9 million active members (active are members with activity in the last 12 months), Priceline Pharmacy Sister Club has 4 million active members and Bunnings PowerPass has 1.2 million active members.