Loyalty News

Daily loyalty industry news, just the facts and new updates. Get concise, no-fluff coverage of what’s happening in the loyalty world.
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Australian United Retailers Ltd. has launched a new loyalty program
Australian United Retailers Ltd. has launched a new loyalty program
Australian United Retailers Ltd. has launched a new loyalty program, Truly Local, for their 170 stores of their stores and more to follow. The program operates on the Lobyco platform. 51,000 customers have downloaded the loyalty program app.
IKEA Australia’s loyalty program
IKEA Australia’s loyalty program
IKEA Australia’s loyalty program IKEA Family has 4 million members. Members earn digital reward keys redeemable for discounts and free meal
David Jones has overhauled its loyalty and store-format strateg
David Jones has overhauled its loyalty and store-format strateg
David Jones has overhauled its loyalty and store-format strategy as part of a $250 million revamp, launching an earn-and-burn rewards program offering either retailer points or Qantas Frequent Flyer points. A $60 million tech upgrade produced a new website and shopping app, serving as the loyalty program’s core, enabling members to link accounts, track points and access personalised offers
The Reserve Bank of Australia is rethinking its plan to ban credit-card surcharges
The Reserve Bank of Australia is rethinking its plan to ban credit-card surcharges
The Reserve Bank of Australia is rethinking its plan to ban credit-card surcharges and lower interchange fees, including whether commercial cards and rewards earning cards should carry higher caps. It’s also weighing new regulation for Apple, AMEX and BNPL providers, ahead of a consultation in 2026.
Flight Centre Travel Group has partnered with TerryWhite Chemmart
Flight Centre Travel Group has partnered with TerryWhite Chemmart
Flight Centre Travel Group has partnered with TerryWhite Chemmart for its newly launched World360 Rewards program. World360 members will gain access to health services across TerryWhite Chemmart’s 620 pharmacies, including a complimentary pre-travel consultation tied to their holiday booking
Virgin Australia's Velocity Frequent Flyer has partnered with me&u
Virgin Australia's Velocity Frequent Flyer has partnered with me&u
Virgin Australia's Velocity Frequent Flyer has partnered with me&u. Members can now earn Velocity points and use Pay with Points across 3,000 restaurants, cafes and bars, including Merivale, Hunter St. Hospitality and HQ Group. Members earn one point per $5 spent. Velocity has had a 40% rise in non-air earning activity
pay.com.au has raised $53 million to fund a US expansion
pay.com.au has raised $53 million to fund a US expansion
pay.com.au, a B2B payments and rewards fintech, has raised $53 million to fund a US expansion, valuing the business at $630 million. Since its launch in 2019, Pay.com.au has processed $10 billion in business expenses. The company booked an $8.5 million loss in the past financial year, compared to $4 million the year before. Revenue grew from $33.2 million to $73 million. It has 100 staff in Melbourne and 20 in Vietnam and the Philippine
Flight Centre Travel Group has launched World360 Rewards
Flight Centre Travel Group has launched World360 Rewards
Flight Centre Travel Group has launched World360 Rewards, a loyalty program spanning flights, hotels, cruises, tours and 300+ retail and lifestyle partners. Members earn points across over 500 airlines, over 40 cruise lines, 900,000 hotels and 300,000 tours, with “triple-dipping” possible via simultaneous earn on World360, airline and credit-card programs.
JD Sports has joined the MYER One loyalty program
JD Sports has joined the MYER One loyalty program
JD Sports has joined the MYER One loyalty program, adding 67 stores nationwide where members can earn and spend points.
Qantas has introduced Frequent Flyer Extra
Qantas has introduced Frequent Flyer Extra
Qantas has introduced Frequent Flyer Extra, a new membership that unlocks Qantas Points and Status Credits on all eligible Jetstar fares. The add-on costs $199 p/a, and requires an active Club Jetstar membership (an additional $65 annually, or $55 on renewal).
Velocity Frequent Flyer program has added QBE Insurance
Velocity Frequent Flyer program has added QBE Insurance
Virgin Australia’s Velocity Frequent Flyer program has added QBE Insurance with an acquisition offer. They're offering up to 80,000 Velocity Points on eligible new home and comprehensive car insurance policies. Business Flyer members can earn up to 15,000 Points on small business insurance with QBE and a further 5,000 Points upon renewal.
Air New Zealand will rebrand it's Airpoints loyalty program
Air New Zealand will rebrand it's Airpoints loyalty program
Air New Zealand will rebrand it's Airpoints loyalty program as Koru in April next year. It will add a new premium tier, Koru Black, above the current top Gold Elite tier and rename the existing tiers.
Scentre Group loyalty program membership
Scentre Group loyalty program membership
Scentre Group, grew it's Westfield loyalty program membership by 600,000 bringing total membership to 4.8 million
Airwallex has partnered with Qantas
Airwallex has partnered with Qantas
Airwallex has partnered with Qantas to offer Yield, a treasury product enabling Australian SMEs to earn returns on their AUD and USD balances through JP Morgan Asset Management money-market instruments, with funds remaining at call. Members of Qantas Business Rewards (625,000 businesses) who use Qantas Business Money earn one Qantas Point per $1 converted
MECCA Brands has come under scrutiny
MECCA Brands has come under scrutiny
MECCA Brands has come under scrutiny for allowing minors to join its Beauty Loop loyalty program without verifying parental consent, despite rules requiring it and rewards that may be unsuitable for younger users. The tiered scheme delivers quarterly boxes of free products and additional benefits at higher spend levels, from $300 a year for Level 1 to more than $3500 for Level 4, which includes invitations to exclusive events.
Everyday Rewards has partnered with American Express
Everyday Rewards has partnered with American Express
Everyday Rewards has partnered with American Express, allowing card members to transfer 2500 Membership Rewards points for 2000 Everyday Rewards points, equal to $10 in Everyday Rewards Dollars.
StrongRoom AI bought loyalty provider Member Benefits Australia for $8.8 million.
StrongRoom AI bought loyalty provider Member Benefits Australia for $8.8 million.
StrongRoom AI bought loyalty provider Member Benefits Australia for $8.8 million. StrongRoom AI agreed in 2022 to pay $600,000 in licensing fees for its loyalty program technology and $60,000 in monthly instalments. StrongRoom AI collapsed because of alleged frau
My NRMA Rewards has added EVT as a partner
My NRMA Rewards has added EVT as a partner
My NRMA Rewards has added EVT as a partner, giving members up to 30% off EVT cinemas and hotels and complimentary breakfast at Rydges Hotels & Resorts. There are million member sessions each month in The NRMA app
Priceline Pharmacy has partnered with Zitcha
Priceline Pharmacy has partnered with Zitcha
Priceline Pharmacy has partnered with retail-media platform Zitcha, tapping into its 9.5 million-member Sister Club loyalty program
Qantas is raising fees for its Qantas Club lounge membership
Qantas is raising fees for its Qantas Club lounge membership
Qantas is raising fees for its Qantas Club lounge membership from 11 December 2025. The joining fee will increase from A$129 to A$149, one-year membership from A$699 to A$799, and two-year membership from A$1,299 to A$1,499. The four-year membership option will be discontinued. Existing members see no change until their next renewal.
Qantas Frequent Flyer has partnered with payments app Sniip
Qantas Frequent Flyer has partnered with payments app Sniip
Qantas Frequent Flyer has partnered with payments app Sniip to enable Australian members to earn points when paying bills through the app.
OpenTable has rolled out a revamped loyalty scheme
OpenTable has rolled out a revamped loyalty scheme
OpenTable has rolled out a revamped loyalty scheme, OpenTable Regulars. Users earn points for completed bookings made directly through the platform - 100 points per reservation, and up to 1,000 for select offers. Points can be redeemed for prepaid dining experiences or exchanged for Amazon gift cards across six markets, including Australia, the United Kingdom, the United States, Canada, and Germany.
Z Energy NZ has added New World Clubcard
Z Energy NZ has added New World Clubcard
Z Energy NZ has added New World Clubcard to its Z Rewards network, allowing members to earn an 8-cent-per-litre discount on up to 100L of fuel per fill. The New World Everyday Fuel Discount can be redeemed via the Z App or by scanning a physical or digital Clubcard in-store or at the pump.
Westpac Results
Westpac Results
Westpac delivered $159 million in rewards value to customers in the 12 months to 30 September 2025.
Air New Zealand will introduce a new top-tier level
Air New Zealand will introduce a new top-tier level
Air New Zealand will introduce a new top-tier level to Airpoints this year above the current top tier of Elite. Its also developing Airpoints Specials - discounted fares available for members
Expedia Group has expanded its program to Australia
Expedia Group has expanded its program to Australia
Expedia Group has expanded its TAAP Rewards program to Australia, allowing travel advisors to earn points on eligible bookings through the Expedia Travel Agent Affiliate Program.
Tucker Fresh IGA
Tucker Fresh IGA
Tucker Fresh IGA has upgraded their loyalty program. Members earn one point per dollar spent and $1 rewards for every 100 points. Existing users can transfer balances. The program includes personalised points boosters and auto-earn via linked payment cards.
ShopBack has launched ShopBack Snap
ShopBack has launched ShopBack Snap
ShopBack has launched ShopBack Snap, a cashback reward scheme. Members upload receipts to earn cashback across major retailers including bonus cash back from Coca-Cola, Powerade, Vodka Cruiser, Activia, Fanta and Primo. 200,000 receipts have been shared in the beta phase. ShopBack reports 3.5 million users in Australia
Suncorp Group has enhanced AAMI Driver Rewards
Suncorp Group has enhanced AAMI Driver Rewards
Suncorp Group has enhanced its AAMI Driver Rewards and Suncorp My Home customer programs. AAMI Driver Rewards scores customers driving behaviours including acceleration, braking, speeding, and phone use. Drivers receive a monthly score out of 100. Since the app’s launch in 2022, 39% of drivers gradually improved their safe driving score and 52% who had low driving scores (below 85/100) when they started improved their score.
July cyberattack exposed personal data of 5 million customers
July cyberattack exposed personal data of 5 million customers
Qantas disclosed that a July cyberattack exposed personal data of 5 million customers after hackers gained access through a third-party contact centre. The breach included names, contact details, birth dates and Frequent Flyer numbers, though no financial information, passwords or loyalty accounts were compromised. The airline has secured an injunction to prevent the sale or misuse of the data.