pub+ loyalty program
13 July 2025
Endeavour Group announced the pub+ points for discounts loyalty program in its 350 ALH Hotels venues in August 2024. ALH customers now complete between 2 and 3 transactions during their pub visits. Endeavour Group's Dan Murphy's MyDan's program now has 5.4 million active members and a scan rate of 80%.
Read
More
Virgin Australia’s IPO prospectus
10 July 2025
Virgin Australia’s IPO prospectus outlines $550 million in planned transformation benefits by December 2026. Of this, 5% is expected to come from the Velocity Frequent Flyer loyalty program, with the remainder split between revenue and cost initiatives.
Read
More
Smart Loyalty new partners
10 July 2025
Smart Loyalty has added 4 partners to its SmartTrade B2B coalition and launched a B2B loyalty program for Rinnai New Zealand Limited.
Read
More
Qantas cyber attack
10 July 2025
Qantas has confirmed a major cyber attack affecting up to six million customers. Hackers accessed names, email addresses, dates of birth, and frequent flyer numbers, but not financial or passport details. The breach stemmed from a third-party platform used by Qantas contact centres.
Read
More
Woolworths Group to close online retailer MyDeal
09 July 2025
Woolworths Group will close online retailer MyDeal on September 30 at a cost of about ~$100m (including payments for outstanding equity and staff redundancies). This follows Wesfarmers closing the Catch marketplace in April this year. Launched in 2011, MyDeal was acquired by Woolworths in September 2022 which now cites a lack of profitability in closing it.
Read
More
Liquor Legends Rewards Program
08 July 2025
Liquor Legends hit one million rewards members last year.
Read
More
New World NZ's Clubcard loyalty program cyber attack
08 July 2025
New World NZ's Clubcard loyalty program has been targeted in a cyber attack. Foodstuffs’ systems have not been breached but Foodstuffs have temporarily disabled the ability to redeem New World dollars on affected Clubcard accounts as a precaution
Read
More
Giftbox Boutique added to Airpoints
07 July 2025
Air New Zealand has added Giftbox Boutique to the Airpoints frequent flyer program as an earn partner. Members can earn 1 Airpoints Dollar per $50 spent at the online retailer.
Read
More
Qantas Frequent Flyer will add David Jones as an earn and redemption partner
07 July 2025
Qantas Frequent Flyer will add David Jones as an earn and redemption partner later this year. The number of Qantas points members have earned through retailers has doubled in the last five years. At Virgin Australia's Velocity Frequent Flyer members must earn 50% of their Status Credits on Virgin Australia-operated flights to qualify for Silver, Gold, or Platinum status from October 1st.
Read
More
Uber Australia's Uber One loyalty program
06 July 2025
Uber Australia's Uber One loyalty program subscription revenue grew ~44% last year. Uber reported $120.7 million in subscription revenue which is primarily from the loyalty program which charges members $10 a month. Its Australian advertising revenue was up 55% last year (to $150.2 million) - almost double Snap Inc.'s domestic ad revenue.
Read
More
Metcash's Retail Media Network LocalEyes
03 July 2025
Metcash's Retail Media Network LocalEyes, launched in November 2024, now has 133 digital screens live which is planned to grow to 750 by the end of FY26. They're targeting @ $30 million EBIT contribution by FY29.
Read
More
Metcash's liquor division
02 July 2025
Metcash's liquor division now has 400 stores in their loyalty programs for Cellarbrations, The Bottle-O and Porters Liquor (the biggest loyalty program across independents by number of stores). Members receive member prices and points.
Read
More
More Rewards loyalty program
23 June 2025
Liquor Marketing Group has rolled out its More Rewards loyalty program nationally with New South Wales last to go live. There's now 40,000 program members accounting for up to 28% of sales in some stores. The program runs on the Zen Global platform that LMG acquired in 2022.
Read
More
Zhik Club Rewards Program
23 June 2025
Zhik Pty Ltd is launching the Zhik Club Rewards Program for Australian Sailing Affiliated clubs offering 25% discount on gear for club use and 5% discount for club members plus 10% credit to the club on member purchases.
Read
More
pay.com.au loyalty
23 June 2025
pay.com.au, founded in 2020, lets businesses earn points on their expenses (including ATO bills, rent, supplier invoices and payroll). Those points can be transferred to 10 airlines (including Qantas and Velocity Frequent Flyer) and three hotel programs.
Read
More
Target Australia will close its Target Shop+ App Reward
19 June 2025
Target Australia will close its Target Shop+ App Rewards program on 21 July and focus on Wesfarmers OneDigital's OnePass and Flybuys. Shop+ predates OnePass and was designed to encourage shoppers to download the Target app and create an account. Just Group will also close its program at the end of June and its brands (Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans) will join MYER One
Read
More
Hump Club loyalty program
18 June 2025
Thirsty Camel Bottleshops will this month roll out the third evolution of its Hump Club loyalty program. Hump Club loyalty transactions have doubled in the last 12 months. The upgrade will leverage gamification.
Read
More
Commonwealth Bank's new retail media network CommBank Connect
17 June 2025
Commonwealth Bank's new retail media network CommBank Connect utilises CBA's 600 branches, 1,800 ATMs and 2,000 digital screens in branch. Though the bank's Quantium partnership, it has 365 audience segments and has delivered 418 million partnership impressions since October 2024.
Read
More
Virgin Australia now has 13 million members in its Velocity Frequent Flyer progra
16 June 2025
Virgin Australia now has 13 million members in its Velocity Frequent Flyer program. In its partnership with Qatar Airways, starting 1 October, Velocity members will earn the same number of Status Credits on Virgin Australia’s Australia-to-Doha flights as on Qatar Airways marketed and operated flights on the same routes.
Read
More
Amazon's Business Prime B2B loyalty program
15 June 2025
Amazon's Business Prime B2B loyalty program is launching in Australia. Business Prime is a play on Amazon’s Prime subscription service and adds business-focused tools and discounts to standard Prime shipping benefits.
Read
More
Everyday Rewards members
10 June 2025
Woolworths Group's active Everyday Rewards members have increased to 10.3 million up 600,000 YOY (active = members scanning at any Woolworths Group banner or Everyday Rewards partner in the last 12 months). It had weekly active app users of 2.1 million in the quarter. Scan rate hit 58.2% (up 143 bps) and tag rate increased 125 bps
Read
More
Metcash's retail media network
10 June 2025
Metcash's retail media network LocalEyes is targeting $30m in EBIT by 2029. Retailer media in Australia is expected to take $3bn in marketing budgets by the end of 2025.
Read
More
Wesfarmers Loyalty
09 June 2025
Wesfarmers is developing deeper customer insights across its 12.5 million unique customers in a shared data asset to drive personalization and cross-shopping of its brands. 65% of Wesfarmers sales are to known customers (they have 6 million known and contactable customers).
Read
More
Woolworths Group Loyalty
08 June 2025
Woolworths Group used a quarter of its $400m in targeted cost savings to lower prices for 400 supermarket products in May. ALDI Stores Australia responded with price reductions and now Coles Group has launched its own price and loyalty promotion. Its winter promotion reduces prices on 300 grocery items and its added 10 times Flybuys earning on 800 items during June.
Read
More
David Jones loyalty program,
04 June 2025
David Jones loyalty program, set to launch later this year with a goal of 5 million members, will let members earn either David Jones points or Qantas points. 63% of their current 3.7 million customers are members of Qantas Frequent Flyer. David Jones (owned by Anchorage Capital Partners) is investing $75 million in its digital channels including an app launched in October which now has 140,000 us
Read
More
Yello Loyalty Program
04 June 2025
Commonwealth Bank relaunched its whole of bank loyalty program Yello on 4th June. Customers can now get up to $460 in cashback annually on the bank’s products, up to $680 in discounts on mobile, NBN and electricity and cashback and discounts on retail spending at the likes of Coles Group, JB Hi-Fi and Chemist Warehouse.
Read
More
Just Group's Just Shop Rewards loyalty program
02 June 2025
Just Group's Just Shop Rewards loyalty program will close on 30 June. From 1 August, the program will merge with Myer One. The change will apply to club members shopping at Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans in-store and online
Read
More
MYER is relaunching its loyalty program
29 May 2025
MYER is relaunching its loyalty program, Myer one, which has 4.6 million active members. Starting August, the program will extend to its apparel brands portfolio. Myer also plans to introduce Commonwealth Bank and Virgin Australia as earn partners. By 2027, members will be able to redeem points outside Myer stores. A new tier structure will replace the current model, which currently rewards fewer
Read
More
Kiwibank are closing the Air New Zealand Airpoints co-brand credit card
28 May 2025
Kiwibank are closing the Air New Zealand Airpoints co-brand credit card they've offered since 2013 in October of this year. Regulation has increased costs for rewards cards (with more expected this year). Kiwibank notes it would have to reduce rewards or increase interest rates to cater for these. Their view; this would lead to customers who revolve (run a balance) further subsidising rewards
Read
More
Virgin Australia in-flight redemptions
28 May 2025
Virgin Australia’s Velocity Frequent Flyer program has introduced in-flight redemptions, letting members use points for snacks and drinks.
Read
More
The Australian Turf Club has proposed a loyalty program
28 May 2025
The Australian Turf Club (ATC) has proposed a loyalty program tied to the potential $5B Rosehill Gardens sale, offering 5 years of free membership for all current members, and lifetime membership for those with 20+ years. The initiative aims to address poor race-day attendance and support membership retention and growth
Read
More
Inland Revenue NZ Loyalty Program Change
27 May 2025
Inland Revenue NZ last month released a note that determined gift cards and merchandise provided as rewards to members in B2B loyalty programs are income on which they will be taxed
Read
More
Adore Beauty Group has launched a new three-tier loyalty program,
27 May 2025
Adore Beauty Group has launched a new three-tier loyalty program, Adore Rewards, offering members product rewards annually, tiered birthday or anniversary bonuses, and free express delivery thresholds based on yearly spend. Existing Adore Society members are automatically enrolled
Read
More
The Velocity Frequent Flyer program is the third largest in Australia
26 May 2025
Virgin Australia's Velocity Frequent Flyer program is the third largest in Australia, with 11 million members and 80 partnerships.
Read
More
Myer One Loyalty Program
26 May 2025
MYER’s loyalty program, Myer One, has a record 4.6 million active members and a 79% tag rate
Read
More
Uber Dine Out in Sydney
19 May 2025
Uber says its strategy to build loyalty includes combining Uber Ride and Eats through Uber One membership. In June, it will pilot Dine Out in Sydney, a partnership with OpenTable offering in-person restaurant bookings, further expanding the app’s ecosystem
Read
More
IKEA Family loyalty program
18 May 2025
IKEA Australia reports four million members in its IKEA Family loyalty program across 10 stores nationwide
Read
More
AAMI's Driver Rewards program
15 May 2025
AAMI's Driver Rewards program in the AAMI app uses telematics to reward safer driving behaviour. Since the app’s launch in 2022, 39% of drivers gradually improved their safe driving score
Read
More
Air New Zealand Elite Plus Tier
13 May 2025
Air New Zealand will introduce a new ‘Elite Plus’ tier to its Airpoints loyalty program for its most valuable flyers, with full details expected within the next six month
Read
More
Woolworths Group has partnered with Chargefox
13 May 2025
Woolworths Group has partnered with Chargefox to allow Everyday Rewards members to earn points when charging EVs at 25 Woolworths stores across four states via the Chargefox app
Read
More
DoorDash has partnered with Virgin Australia’s Velocity Frequent Flyer program
13 May 2025
DoorDash has partnered with Virgin Australia’s Velocity Frequent Flyer program, allowing members to earn points on food, grocery and other essential deliveries. Velocity has over 13 million members
Read
More
Everyday Rewards Delivery Unlimited Subscription
12 May 2025
Woolworths Group will remove the double Everyday Rewards point benefit from its Delivery Unlimited subscription starting 1 June. Subscribers will continue to earn standard points and retain other delivery benefits.
Read
More
Virgin Australia’s new partnership with CarTrawler
12 May 2025
Virgin Australia’s Velocity Frequent Flyer members can now earn and redeem points on car rentals through a new partnership with CarTrawler. The Velocity program now exceeds 13 million members
Read
More
Coles Simply Liquorland Program
11 May 2025
Coles Group announced the national rollout of the ‘Simply Liquorland’ program. Consolidating its liquor banners under one brand. It will also align product range, promotions, the Flybuys loyalty program and omnichannel services across the portfolio
Read
More
Cashrewards Retail Media
06 May 2025
Cashrewards’ retail media arm, Circuit Media, now reaches 2.5 million engaged members and has onboarded major brands like Chemist Warehouse and Estée Lauder. Following a successful FY24 launch, Circuit has introduced a Supplier Funded Offers model to scale partner engagement
Read
More
Woolworths Group will remove the 10% BIG W discount from its Everyday Extra subscription
01 May 2025
From 1 June, Woolworths Group will remove the 10% BIG W discount from its Everyday Extra subscription and replace it with members-only monthly BIG W deals. The 10% Woolworths discount and double points at Woolworths and BIG W remai
Read
More
Chemist Warehouse has launched Australia’s first in-store Pay by Bank via QR code
01 May 2025
Chemist Warehouse has launched Australia’s first in-store Pay by Bank via QR code, letting customers bypass card fees. In partnership with ShopBack and Banked :, shoppers can now earn cashback and rewards when paying this way
Read
More
Otto has launched a rewards program
29 April 2025
Otto NZ has launched a rewards program with four games, where users earn tokens by hitting small financial goals and redeem them for
Read
More
The NRMA Rewards app
22 April 2025
The NRMA Rewards app has one million sessions each month
Read
More
Qantas has added Lotte Duty Free as an earn partner
21 April 2025
Qantas has added Lotte Duty Free as an earn partner in Melbourne, Brisbane and Sydney
Read
More
AMP Bank has partnered with Qantas
15 April 2025
AMP Bank has partnered with Qantas to allow customers to earn 1 Qantas Point for every $10 held in AMP’s Everyday Account or Everyday Business Account, up to a $5 million balance. Points are calculated and deposited monthly based on average monthly balances
Read
More
Virgin Australia tightens loyalty ties with Qatar Airways
09 April 2025
Virgin Australia tightens loyalty ties with Qatar Airways. Velocity members get US$20 dining vouchers at Doha and new tier benefits. Forever Gold and Platinum Plus tiers land in October
Read
More
MECCA Brands loyalty program
08 April 2025
MECCA Brands loyalty program is strong. 2.9 million of its 4.5 million customers nationwide are Beauty Loop members
Read
More
Coles Liquor rebrand brings all stores under Liquorland, with Flybuys at the core
08 April 2025
Coles Liquor rebrand brings all stores under Liquorland, with Flybuys at the core. A 14-store pilot saw a 16% brand awareness boost and 30% more frequent shopping. More stores will be transformed by end-2025
Read
More
Woolworths customers can now earn Everyday Rewards points for telehealth consults
08 April 2025
Woolworths customers can now earn Everyday Rewards points for telehealth consults, following a $6M Healthylife-led investment in Hola Health
Read
More
The ACCC and supermarket loyalty programs
07 April 2025
The ACCC says supermarket loyalty programs may be nudging Aussies to overspend without realising it. It’s calling for clearer customer information and recommends a full review by 2028
Read
More
Lune Croissanterie has launched Lune Passport
07 April 2025
Lune Croissanterie has launched Lune Passport, a digital loyalty program rewarding 1 zont mile per $1 on food and 2 per $1 on retail. Members unlock $10 off at 200 miles and bonus perks. Sign-up includes 75 bonus miles.
Read
More
Virgin Australia’s revamped Velocity rewards program
06 April 2025
Virgin Australia’s revamped Velocity rewards program now ties status credits directly to airfare spend. Members will earn 1 credit per $12 spent (Economy Choice/Flex/Business) and per $24 (Economy Lite).
Read
More
Coles Plus and Coles Plus Saver Subscription Programs
01 January 0001
Coles Group has structured its Coles Plus and Coles Plus Saver subscriptions to offer double Flybuys points, unlimited delivery on qualifying orders, and 10% off one grocery shop per month
Read
More