DoorDash has partnered with Virgin Australia’s Velocity Frequent Flyer program, allowing members to earn points on food, grocery and other essential deliveries. Velocity has over 13 million members
Everyday Rewards Delivery Unlimited Subscription
12 May 2025
Woolworths Group will remove the double Everyday Rewards point benefit from its Delivery Unlimited subscription starting 1 June. Subscribers will continue to earn standard points and retain other delivery benefits.
Virgin Australia’s Velocity Frequent Flyer members can now earn and redeem points on car rentals through a new partnership with CarTrawler. The Velocity program now exceeds 13 million members
Coles Simply Liquorland Program
11 May 2025
Coles Group announced the national rollout of the ‘Simply Liquorland’ program. Consolidating its liquor banners under one brand. It will also align product range, promotions, the Flybuys loyalty program and omnichannel services across the portfolio
Cashrewards Retail Media
06 May 2025
Cashrewards’ retail media arm, Circuit Media, now reaches 2.5 million engaged members and has onboarded major brands like Chemist Warehouse and Estée Lauder. Following a successful FY24 launch, Circuit has introduced a Supplier Funded Offers model to scale partner engagement
Woolworths Group will remove the 10% BIG W discount from its Everyday Extra subscription
01 May 2025
From 1 June, Woolworths Group will remove the 10% BIG W discount from its Everyday Extra subscription and replace it with members-only monthly BIG W deals. The 10% Woolworths discount and double points at Woolworths and BIG W remain.
Chemist Warehouse has launched Australia’s first in-store Pay by Bank via QR code, letting customers bypass card fees. In partnership with ShopBack and Banked :, shoppers can now earn cashback and rewards when paying this way
Otto has launched a rewards program
29 April 2025
Otto NZ has launched a rewards program with four games, where users earn tokens by hitting small financial goals and redeem them for
Qantas has added Lotte Duty Free as an earn partner
21 April 2025
Qantas has added Lotte Duty Free as an earn partner in Melbourne, Brisbane and Sydney
Virgin Australia tightens loyalty ties with Qatar Airways. Velocity members get US$20 dining vouchers at Doha and new tier benefits. Forever Gold and Platinum Plus tiers land in October
MECCA Brands loyalty program
08 April 2025
MECCA Brands loyalty program is strong. 2.9 million of its 4.5 million customers nationwide are Beauty Loop members
Coles Liquor rebrand brings all stores under Liquorland, with Flybuys at the core. A 14-store pilot saw a 16% brand awareness boost and 30% more frequent shopping. More stores will be transformed by end-2025
Woolworths customers can now earn Everyday Rewards points for telehealth consults, following a $6M Healthylife-led investment in Hola Health
The ACCC and supermarket loyalty programs
07 April 2025
The ACCC says supermarket loyalty programs may be nudging Aussies to overspend without realising it. It’s calling for clearer customer information and recommends a full review by 2028
Lune Croissanterie has launched Lune Passport
07 April 2025
Lune Croissanterie has launched Lune Passport, a digital loyalty program rewarding 1 zont mile per $1 on food and 2 per $1 on retail. Members unlock $10 off at 200 miles and bonus perks. Sign-up includes 75 bonus miles.
Virgin Australia’s revamped Velocity rewards program
06 April 2025
Virgin Australia’s revamped Velocity rewards program now ties status credits directly to airfare spend. Members will earn 1 credit per $12 spent (Economy Choice/Flex/Business) and per $24 (Economy Lite).